Privy vs Attentive
Updated · How we collect this data
Privy runs on 10,001 live Shopify stores and Attentive on 3,687. Here is how the two email & SMS marketing tools compare on real adoption: by country, overlap, and the stores using each.
Which is more popular on Shopify, Privy or Attentive?
Privy is more widely used on Shopify than Attentive: we detect Privy on 10,001 active stores (1.3% of all stores we track) and Attentive on 3,687 (0.5%) as of October 2026, a ratio of about 2.7 to 1. 99 stores run both at the same time (2.7% of Attentive stores), which usually means a migration in progress or each tool covering a different job. Privy leads in every one of the largest Shopify markets we compared. Both have their biggest market in United States, with 4,978 stores on Privy and 3,058 on Attentive. Well-known stores on Privy without Attentive include MyFonts and Karakubuy, while Comfrt and Alo Yoga chose Attentive. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.
At a glance
| Privy | Attentive | |
|---|---|---|
| Active Shopify stores | 10,001 | 3,687 |
| Share of all stores | 1.3% | 0.5% |
| Largest market | United States (4,978) | United States (3,058) |
| Most often used with | Meta Pixel (73.9%) | Meta Pixel (81.2%) |
| Stores using both | 99 | |
Privy vs Attentive by country
Share of each country's active Shopify stores using each tool, for the largest markets of either.
| Country | Privy | Attentive | Leader |
|---|---|---|---|
| United States | 2.2% (4,978) | 1.3% (3,058) | Privy |
| United Kingdom | 1.2% (775) | 0.5% (322) | Privy |
| Canada | 2% (700) | 0.3% (108) | Privy |
| Australia | 1.6% (633) | 0.3% (98) | Privy |
| France | 0.9% (224) | 0% (9) | Privy |
| Chile | 2.8% (205) | 0% (1) | Privy |
| Hong Kong SAR China | 1.2% (182) | 0% (6) | Privy |
| India | 0.4% (169) | 0% (2) | Privy |
| China | 2.1% (168) | 0% (0) | Privy |
| Mexico | 1.2% (143) | 0% (4) | Privy |
| Italy | 0.8% (129) | 0% (3) | Privy |
| New Zealand | 1.3% (120) | 0% (1) | Privy |
Top Shopify stores using both Privy and Attentive
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Boston Scally | United States · San Francisco | Custom | 532 | Top 100k |
| 2 | Newton Baby | United States · Miami | Dawn | 68 | Top 500k |
| 3 | BedJet | United States · Newport | Simplistic | 33 | Top 500k |
| 4 | UMUSIC Shop Canada | Canada · Toronto | Rhythm | 1,858 | Top 500k |
| 5 | Buoy | United States · San Diego | Dawn | 133 | Top 500k |
| 6 | KISS Official Store | United States · Philadelphia | Rhythm | 589 | Top 500k |
| 7 | Pacers Team Store | United States · Indianapolis | Impulse | 740 | Top 500k |
| 8 | Porte + Hall | United States · Bronxville | Custom | 195 | Top 500k |
| 9 | Jays Care 50/50 | Canada · Toronto | BCBN-Debut | 0 | Top 500k |
| 10 | KINApparel | United States · Philadelphia | Impulse | 299 | Top 500k |
Top stores using Attentive but not Privy
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Comfrt | United States · Miami | Custom | 399 | Top 10k |
| 2 | Alo Yoga | United States · Beverly Hills | Production (refs/tags/re) | 4,442 | Top 50k |
| 3 | Cole Haan | United States · Greenland | Horizon | 1,019 | Top 50k |
| 4 | Tuckernuck | United States · Washington | Tuckernuck Redesign | 16,307 | Top 50k |
| 5 | Speedo | United Kingdom · London | Fuse | 1,608 | Top 50k |
| 6 | Diamond Art Club | United States · Los Angeles | Diamond Art Club Custom | 4,985 | Top 50k |
| 7 | YoungLA | United States · Northridge | Prestige | 915 | Top 50k |
| 8 | AKIRA | United States · Chicago | Reformation | 25,000+ | Top 50k |
| 9 | The GLD Shop | United States · Miami | Debut | 10,964 | Top 50k |
| 10 | Little Sleepies | United States · Los Angeles | on/Sight Base | 1,859 | Top 50k |
Privy usage data · Attentive usage data · Privy alternatives · Attentive alternatives
Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.