Shopify stores in Italy
Updated · How we collect this data
There are 14,089 active Shopify stores in Italy (October 2026), 2.3% of all active stores we track and #10 worldwide. 72% of them run at least one ad pixel, 6.2 points above the global average.
How many Shopify stores are there in Italy?
There are 14,089 active Shopify stores registered in Italy (October 2026), making it number 10 of the 206 countries in our database by store count and 2.3% of all 614,243 active Shopify stores we track. A store counts for Italy when the business address in its public Shopify storefront data is in Italy, whichever markets it sells to. "Active" means the storefront answered as a live, open store in our latest crawl; password-protected and closed stores are excluded. The most common store currency is EUR and the most common storefront language is Italian. The median store here publishes 206 products, more than the worldwide median of 122, and 2,844 stores publish 1,000 products or more. The most visited include BricoBravo, Rinascimento, Terranova.
Top Shopify stores in Italy
Ranked by visits from Chrome users in Italy (Chrome UX Report country tier), then worldwide rank within a tier.
| # | Store | Theme | Products | Popularity |
|---|---|---|---|---|
| 1 | BricoBravo | Hyper | 25,000+ | Top 1k |
| 2 | Rinascimento | ICT | 1,424 | Top 1k |
| 3 | Terranova | ICT | 13,561 | Top 1k |
| 4 | Calliope | ICT | 8,565 | Top 1k |
| 5 | Yamamay | Stretch | 1,421 | Top 1k |
| 6 | Pittarello | Pittarello | 18,605 | Top 1k |
| 7 | MC2 Saint Barth | Custom | 7,624 | Top 1k |
| 8 | Shop On Line Happy Casa Store | Loft | 6,648 | Top 1k |
| 9 | Carpisa | Concept | 696 | Top 5k |
| 10 | Mobili Fiver | Impact | 1,036 | Top 5k |
| 11 | K-Way.com | Horizon | 3,690 | Top 5k |
| 12 | outletdelcalcio | Dawn | 3,501 | Top 5k |
| 13 | Nunalie | Nunalie | 8,966 | Top 5k |
| 14 | Outlet Benetton | Benetton | 21,869 | Top 5k |
| 15 | Scholl Shoes | Custom | 969 | Top 5k |
| 16 | Quellogiusto | ICT | 22,773 | Top 5k |
| 17 | All4cycling | Enterprise | 25,000+ | Top 5k |
| 18 | PINKO | Pinko | 2,140 | Top 5k |
| 19 | Moda Mare Positano | Kalles | 3,413 | Top 5k |
| 20 | DF Sport Specialist | Focal | 25,000+ | Top 5k |
| 21 | Dan John | Prestige | 1,872 | Top 5k |
| 22 | L’Erbolario | Blockshop | 1,074 | Top 5k |
| 23 | Ragno | Prestige | 3,743 | Top 5k |
| 24 | FK | King | 2,477 | Top 5k |
| 25 | Mandarina Duck | Mandarina Web | 1,761 | Top 5k |
| 26 | 24Bottles | Impact | 506 | Top 5k |
| 27 | Giordano Shop | Warehouse | 25,000+ | Top 5k |
| 28 | MySecretCase | Palo Alto | 664 | Top 5k |
| 29 | Dorelan | Impact | 140 | Top 5k |
| 30 | Zuiki Italia | Custom | 1,475 | Top 5k |
| 31 | Cuoieriashop | Electro | 20,750 | Top 5k |
| 32 | Climamarket | ICT | 5,506 | Top 5k |
| 33 | Lovable | Vision | 1,092 | Top 5k |
| 34 | Goovi | Wonder | 183 | Top 5k |
| 35 | Luca Barra | Envy | 3,253 | Top 5k |
| 36 | Conbipel | Symmetry | 1,516 | Top 5k |
| 37 | Seven | Dawn | 1,320 | Top 5k |
| 38 | NEIBAC | Concept | 2,715 | Top 5k |
| 39 | Magic Paint | Concept | 5,710 | Top 5k |
| 40 | Amore Design | Hyper | 1,564 | Top 5k |
| 41 | AC Milan Store | Prestige | 1,307 | Top 5k |
| 42 | AS Roma Store | Prestige | 450 | Top 5k |
| 43 | Store SSC Napoli | Prestige | 574 | Top 5k |
| 44 | Ginevra calzature | Testament | 13,886 | Top 5k |
| 45 | Calzaturificio SCARPA | Prestige | 375 | Top 5k |
| 46 | Divani.Store | Custom | 4,832 | Top 5k |
| 47 | Borbonese | ICT | 481 | Top 5k |
| 48 | Farmae - Para-farmacia Online di cosmesi, para-farmaci... | Hyper | 25,000+ | Top 5k |
| 49 | Superga.com | Basic/Impulse 1.1.2 | 336 | Top 5k |
| 50 | Bauzaar.it | Hyper | 3,726 | Top 5k |
The top 100 Shopify stores worldwide →
Which apps, themes and ad pixels do Shopify stores in Italy use?
72% of active Shopify stores in Italy have at least one advertising pixel installed, 6.2 points above the global average of 65.8%. The Meta Pixel is on 63.7% of stores (worldwide: 56.3%), Google Ads tags on 40.3% and the TikTok Pixel on 21.4%. The most installed app we detect is Klarna (55.2% of stores), followed by Judge.me (23.8%) and Klaviyo (17.4%). Dawn is the most used theme, on 16.2% of stores, ahead of Horizon (6.3%). These figures come from scanning each store's homepage code, so tools that only load on checkout or in the Shopify admin are not counted.
Most used Shopify apps in Italy
| Technology | Category | Stores | % of Italy stores |
|---|---|---|---|
| Klarna | Buy now, pay later | 7,778 | 55.2% |
| Judge.me | Product reviews | 3,359 | 23.8% |
| Klaviyo | Email & SMS marketing | 2,451 | 17.4% |
| Trustpilot | Product reviews | 1,672 | 11.9% |
| PageFly | Page builders | 1,009 | 7.2% |
| Swym Wishlist Plus | Wishlists | 682 | 4.8% |
| Weglot | Translation | 472 | 3.4% |
| Omnisend | Email & SMS marketing | 431 | 3.1% |
| Loox | Product reviews | 420 | 3% |
| GemPages | Page builders | 387 | 2.7% |
| Global-e | Cross-border commerce | 383 | 2.7% |
| Hotjar | Analytics | 340 | 2.4% |
| Elevar | Analytics & attribution | 232 | 1.6% |
| Langify | Translation | 213 | 1.5% |
| Tidio | Customer support | 174 | 1.2% |
Most popular Shopify themes in Italy
| Technology | Category | Stores | % of Italy stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 2,286 | 16.2% |
| Horizon theme | Shopify theme | 886 | 6.3% |
| Prestige theme | Shopify theme | 648 | 4.6% |
| Debut theme | Shopify theme | 300 | 2.1% |
| Impact theme | Shopify theme | 252 | 1.8% |
| Impulse theme | Shopify theme | 246 | 1.7% |
| Refresh theme | Shopify theme | 231 | 1.6% |
| Craft theme | Shopify theme | 204 | 1.4% |
| Broadcast theme | Shopify theme | 200 | 1.4% |
| Symmetry theme | Shopify theme | 197 | 1.4% |
Country is the store's registered business address from its public Shopify storefront data. Counts cover active stores we have detected (sites with real visitor traffic in public web crawls), not every Shopify store ever created. Apps and pixels are detected from each store's homepage. Methodology.