Shopify statistics
Updated · How we collect this data
There are 614,243 active Shopify stores in 206 countries in our database (October 2026). 65.8% of them run an advertising pixel and the median store publishes 122 products. Every number on this page comes from the Brandloupe Index, our own crawl of 743,959 Shopify domains, not from third-party reports.
How many Shopify stores are there?
We count 614,243 active Shopify stores across 206 countries as of October 2026. That number comes from our own crawl: we checked 743,959 domains that run on Shopify and kept only stores whose storefront answered as live and open to shoppers, excluding 5,357 password-protected stores and stores that have closed or moved off Shopify. The starting list is every Shopify site with real visitor traffic in public web crawl data, so very small stores with almost no visitors are not counted. Broader trackers that include every live store, even those with almost no visitors, report around 3 million, and counts of every store ever opened run higher still. United States has the most active stores (176,767, 28.8%), followed by United Kingdom (50,762) and India (36,737); together the top five countries account for 52.9% of all active stores.
Shopify stores in every country → · The top 100 Shopify stores · List of the top 1,000
What percentage of Shopify stores run ads?
65.8% of active Shopify stores have at least one advertising pixel on their homepage (October 2026), which means roughly 404,147 stores are set up to measure or retarget paid traffic. The Meta Pixel (Facebook and Instagram ads) is the most common, on 346,022 stores or 56.3% of the total. Google Ads conversion tags follow on 37.5% of stores, and the TikTok Pixel is installed on 17.1%. Separately, 46.6% of stores run Google Analytics 4. We detect pixels from each store's homepage code, including Shopify's own web pixel integrations, so a pixel loaded only on checkout or other pages is not counted. A pixel shows a store is equipped to advertise on that network; it does not prove the store is running ads today.
What is the most popular Shopify theme?
Dawn is the most used Shopify theme, running on 104,959 active stores, or 17.1% of all stores we track (October 2026). Horizon is second with 33,900 stores and Prestige third with 18,895. Dawn is Shopify's free default theme, which explains much of its lead: new stores start on it and many never switch. We read the theme from the name each storefront reports to Shopify, normalize variants of the same name, and leave out developer placeholder names. Stores running a heavily customized copy of a theme usually still report the original name, so the counts reflect the codebase a store was built from rather than how the store looks today. Stores on fully custom or headless builds report no public theme and are not counted for any theme.
| Technology | Category | Stores | % of stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 104,959 | 17.1% |
| Horizon theme | Shopify theme | 33,900 | 5.5% |
| Prestige theme | Shopify theme | 18,895 | 3.1% |
| Impulse theme | Shopify theme | 15,767 | 2.6% |
| Debut theme | Shopify theme | 14,631 | 2.4% |
| Refresh theme | Shopify theme | 10,413 | 1.7% |
| Shrine PRO theme | Shopify theme | 10,282 | 1.7% |
| Impact theme | Shopify theme | 8,989 | 1.5% |
| Ella theme | Shopify theme | 8,205 | 1.3% |
| Symmetry theme | Shopify theme | 7,649 | 1.2% |
| Craft theme | Shopify theme | 7,315 | 1.2% |
| Sense theme | Shopify theme | 6,800 | 1.1% |
| Warehouse theme | Shopify theme | 6,210 | 1% |
| Broadcast theme | Shopify theme | 6,184 | 1% |
| Trade theme | Shopify theme | 5,470 | 0.9% |
Best Shopify themes ranked by real usage →
What are the most installed Shopify apps?
Among the apps we can detect from storefront code, Judge.me is the most installed, on 173,733 active Shopify stores (28.3%), followed by Klaviyo (129,052 stores) and Klarna (88,054) as of October 2026. Review apps, email and SMS marketing tools and buy-now-pay-later widgets dominate the list because they load on the homepage, where shoppers see them. Apps that only run in the Shopify admin, on checkout or on specific product pages are invisible to a homepage scan, so back-office tools such as inventory or accounting apps are not measured. We detect each app from the scripts, stylesheets and Shopify web pixels it adds to the page, and count a store once per app regardless of how many of the app's features it uses.
| Technology | Category | Stores | % of stores |
|---|---|---|---|
| Judge.me | Product reviews | 173,733 | 28.3% |
| Klaviyo | Email & SMS marketing | 129,052 | 21% |
| Klarna | Buy now, pay later | 88,054 | 14.3% |
| PageFly | Page builders | 34,000 | 5.5% |
| Swym Wishlist Plus | Wishlists | 25,340 | 4.1% |
| Loox | Product reviews | 23,787 | 3.9% |
| Trustpilot | Product reviews | 23,443 | 3.8% |
| Afterpay | Buy now, pay later | 20,255 | 3.3% |
| Omnisend | Email & SMS marketing | 20,146 | 3.3% |
| Triple Whale | Analytics & attribution | 18,327 | 3% |
| Weglot | Translation | 17,585 | 2.9% |
| GemPages | Page builders | 15,571 | 2.5% |
| Hotjar | Analytics | 15,375 | 2.5% |
| Yotpo | Product reviews | 14,915 | 2.4% |
| Global-e | Cross-border commerce | 11,768 | 1.9% |
| Gorgias | Customer support | 11,093 | 1.8% |
| Privy | Email & SMS marketing | 8,939 | 1.5% |
| Recharge | Subscriptions | 8,462 | 1.4% |
| Tidio | Customer support | 7,140 | 1.2% |
| Rebuy | Upsell & personalization | 7,084 | 1.2% |
Compare app alternatives by real usage →
How many products does a Shopify store sell?
The median active store publishes 122 products. 33.9% publish fewer than 50, while 95,648 stores (15.6%) publish 1,000 or more.
Methodology: the store list comes from public web crawl data (HTTP Archive, which covers sites with real Chrome traffic), and every domain is checked against its public Shopify storefront data. "Active" means the storefront answered as a live, open Shopify store. Apps, pixels and themes are detected from homepage code. Full methodology.