Privy alternatives for Shopify
Updated · How we collect this data
The most used Privy alternative on Shopify is Klaviyo (129,052 stores). We rank 4 email & SMS marketing tools by how many live Shopify stores run them, out of 164,796 installs we detect.
What are the best Privy alternatives for Shopify stores?
Klaviyo is the most used Privy alternative on Shopify, installed on 129,052 active stores, 78.3% of all email & SMS marketing installs we detect. Omnisend follows with 20,146 stores (12.2%). For comparison, Privy itself runs on 8,939 stores, 5.4% of the category. We rank alternatives by how many live Shopify stores actually use them (October 2026), measured across 164,796 email & SMS marketing installs, rather than by features or affiliate deals. Some of these tools are also used alongside Privy, which the overlap column shows. Market leadership also varies by country: Klaviyo is strongest in Denmark (47.5% of stores) and Omnisend is strongest in Lithuania (25.3% of stores). Notable stores still on Privy include MyFonts, Stüssy, Karakubuy.
Privy alternatives ranked by number of Shopify stores
| # | Alternative | Stores | Share of category | Also use Privy | Strongest market | |
|---|---|---|---|---|---|---|
| 1 | Klaviyo | 129,052 | 78.3% | 27.9% | Denmark (47.5%) | Compare |
| 2 | Omnisend | 20,146 | 12.2% | 4.6% | Lithuania (25.3%) | Compare |
| 3 | Postscript | 3,387 | 2.1% | 1.6% | United States (1.7%) | Compare |
| 4 | Attentive | 3,272 | 2% | 1.2% | United States (1.6%) |
"Also use Privy" = share of Privy stores that run the alternative at the same time. "Strongest market" = country (100+ stores) with the highest adoption.
Klaviyo
Klaviyo runs on 129,052 active Shopify stores (21% of all stores we track), 78.3% of email & SMS marketing installs. Its largest market is United States with 48,324 stores. 2,491 stores run it together with Privy (27.9% of Privy stores). It is installed on more stores than Privy in United States (48,324 vs 4,399), United Kingdom (12,577 vs 684), Australia (10,754 vs 550), Germany (6,200 vs 113). Stores using Klaviyo instead of Privy include JB Hi-Fi, Comfrt, Littlebox India, Triveni World. See the top stores using Klaviyo or compare Privy vs Klaviyo.
Omnisend
Omnisend runs on 20,146 active Shopify stores (3.3% of all stores we track), 12.2% of email & SMS marketing installs. Its largest market is United States with 6,249 stores. 408 stores run it together with Privy (4.6% of Privy stores). It is installed on more stores than Privy in United States (6,249 vs 4,399), United Kingdom (1,844 vs 684), Australia (1,198 vs 550), Hong Kong SAR China (1,055 vs 176). Stores using Omnisend instead of Privy include Aelfric eden, GRUV Entertainment Store, Nestasia, iTokri आई.टोकरी. See the top stores using Omnisend or compare Privy vs Omnisend.
Postscript
Postscript runs on 3,387 active Shopify stores (0.6% of all stores we track), 2.1% of email & SMS marketing installs. Its largest market is United States with 2,967 stores. 139 stores run it together with Privy (1.6% of Privy stores). Privy has more installs than Postscript in every country with a Shopify stores page. Stores using Postscript instead of Privy include New Era Cap, KITSCH, Missouri Star Quilt Company, Portland Leather. See the top stores using Postscript or compare Privy vs Postscript.
Attentive
Attentive runs on 3,272 active Shopify stores (0.5% of all stores we track), 2% of email & SMS marketing installs. Its largest market is United States with 2,750 stores. 108 stores run it together with Privy (1.2% of Privy stores). It is installed on more stores than Privy in Saudi Arabia (8 vs 1). Stores using Attentive instead of Privy include Comfrt, Alo Yoga, Steve Madden, Cole Haan. See the top stores using Attentive .
Rankings count live Shopify stores where each tool is detected in homepage code, from our crawl of every Shopify store with real traffic. They measure adoption, not quality or price. Methodology.