Privy alternatives for Shopify
Updated · How we collect this data
The most used Privy alternative on Shopify is Klaviyo (157,442 stores). We rank 4 email & SMS marketing tools by how many live Shopify stores run them, out of 199,281 installs we detect.
What are the best Privy alternatives for Shopify stores?
Klaviyo is the most used Privy alternative on Shopify, installed on 157,442 active stores, 79% of all email & SMS marketing installs we detect. Omnisend follows with 24,857 stores (12.5%). For comparison, Privy itself runs on 10,001 stores, 5% of the category. We rank alternatives by how many live Shopify stores actually use them (October 2026), measured across 199,281 email & SMS marketing installs, rather than by features or affiliate deals. Some of these tools are also used alongside Privy, which the overlap column shows. Market leadership also varies by country: Klaviyo is strongest in Denmark (47.4% of stores) and Omnisend is strongest in Lithuania (26.7% of stores). Notable stores still on Privy include MyFonts, Karakubuy, Boston Scally.
Privy alternatives ranked by number of Shopify stores
| # | Alternative | Stores | Share of category | Also use Privy | Strongest market | |
|---|---|---|---|---|---|---|
| 1 | Klaviyo | 157,442 | 79% | 27.7% | Denmark (47.4%) | Compare |
| 2 | Omnisend | 24,857 | 12.5% | 4.3% | Lithuania (26.7%) | Compare |
| 3 | Attentive | 3,687 | 1.9% | 1% | United States (1.3%) | Compare |
| 4 | Postscript | 3,294 | 1.7% | 1.2% | United States (1.2%) |
"Also use Privy" = share of Privy stores that run the alternative at the same time. "Strongest market" = country (100+ stores) with the highest adoption.
Klaviyo
Klaviyo runs on 157,442 active Shopify stores (21% of all stores we track), 79% of email & SMS marketing installs. Its largest market is United States with 59,348 stores. 2,773 stores run it together with Privy (27.7% of Privy stores). It is installed on more stores than Privy in United States (59,348 vs 4,978), United Kingdom (15,296 vs 775), Australia (13,248 vs 633), Germany (7,635 vs 101). Stores using Klaviyo instead of Privy include JB Hi-Fi, Comfrt, Littlebox India, Triveni World. See the top stores using Klaviyo or compare Privy vs Klaviyo.
Omnisend
Omnisend runs on 24,857 active Shopify stores (3.3% of all stores we track), 12.5% of email & SMS marketing installs. Its largest market is United States with 7,960 stores. 432 stores run it together with Privy (4.3% of Privy stores). It is installed on more stores than Privy in United States (7,960 vs 4,978), United Kingdom (2,298 vs 775), Australia (1,509 vs 633), Hong Kong SAR China (1,258 vs 182). Stores using Omnisend instead of Privy include Aelfric eden, GRUV Entertainment Store, Nestasia, iTokri आई.टोकरी. See the top stores using Omnisend or compare Privy vs Omnisend.
Attentive
Attentive runs on 3,687 active Shopify stores (0.5% of all stores we track), 1.9% of email & SMS marketing installs. Its largest market is United States with 3,058 stores. 99 stores run it together with Privy (1% of Privy stores). It is installed on more stores than Privy in Saudi Arabia (7 vs 1). Stores using Attentive instead of Privy include Comfrt, Alo Yoga, Cole Haan, Tuckernuck. See the top stores using Attentive or compare Privy vs Attentive.
Postscript
Postscript runs on 3,294 active Shopify stores (0.4% of all stores we track), 1.7% of email & SMS marketing installs. Its largest market is United States with 2,836 stores. 119 stores run it together with Privy (1.2% of Privy stores). Privy has more installs than Postscript in every country with a Shopify stores page. Stores using Postscript instead of Privy include New Era Cap, KITSCH, Missouri Star Quilt Company, outletdelcalcio. See the top stores using Postscript .
Rankings count live Shopify stores where each tool is detected in homepage code, from our crawl of every Shopify store with real traffic. They measure adoption, not quality or price. Methodology.