Smile.io vs Yotpo Loyalty

Which is more popular on Shopify, Smile.io or Yotpo Loyalty?

Smile.io is more widely used on Shopify than Yotpo Loyalty: we detect Smile.io on 7,144 active stores (1% of all stores we track) and Yotpo Loyalty on 4,233 (0.6%) as of October 2026, a ratio of about 1.7 to 1. 77 stores run both at the same time (1.8% of Yotpo Loyalty stores), which usually means a migration in progress or each tool covering a different job. Yotpo Loyalty leads in Netherlands, while Smile.io leads everywhere else among the largest Shopify countries. Both have their biggest market in United States, with 3,264 stores on Smile.io and 2,306 on Yotpo Loyalty. Well-known stores on Smile.io without Yotpo Loyalty include ニューエラオンラインストア and Ever-Pretty US, while New Era Cap and Tuckernuck chose Yotpo Loyalty. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.