Shopify stores in Germany

Updated · How we collect this data

There are 31,063 active Shopify stores in Germany (October 2026), 4.1% of all active stores we track and #6 worldwide. 69% of them run at least one ad pixel, 0.5 points above the global average.

31,063
active stores
69%
run an ad pixel
78
median products per store
EUR
most common currency · German

How many Shopify stores are there in Germany?

There are 31,063 active Shopify stores registered in Germany (October 2026), making it number 6 of the 207 countries in our database by store count and 4.1% of all 750,590 active Shopify stores we track. A store counts for Germany when the business address in its public Shopify storefront data is in Germany, whichever markets it sells to. "Active" means the storefront answered as a live, open store in our latest crawl; password-protected and closed stores are excluded. The most common store currency is EUR and the most common storefront language is German. The median store here publishes 78 products, fewer than the worldwide median of 91, and 3,460 stores publish 1,000 products or more. The most visited include More Nutrition, FRITZ!, ESN.

Top Shopify stores in Germany

Ranked by visits from Chrome users in Germany (Chrome UX Report country tier), then worldwide rank within a tier.

# Store Theme Products Popularity
1 More Nutrition Dawn 111 Top 1k
2 FRITZ! Concept 93 Top 1k
3 ESN ESN 145 Top 1k
4 momox fashion Modular 25,000+ Top 1k
5 Reisenthel Dawn 950 Top 1k
6 ICRUSH Prestige 3,386 Top 1k
7 WARDOW Horizon 25,000+ Top 5k
8 TEVEO Official Store | Sportbekleidung SGxTeveo 3,177 Top 5k
9 Impericon Focal 20,805 Top 5k
10 Pammys Pummys_1.0 42 Top 5k
11 DE PURELEI PURELEI 2026 1,050 Top 5k
12 Luamaya Dawn 2,961 Top 5k
13 cfab Dawn 329 Top 5k
14 SNOCKS Custom 592 Top 5k
15 Wildling Shoes Dawn 238 Top 5k
16 Tallow theme_name 21 Top 5k
17 HOLY DE Focal 214 Top 5k
18 Solakon Codext GmbH 32 Top 5k
19 Asphaltgold Latori Skeleton 4,206 Top 5k
20 Tennis-Point Dawn 14,348 Top 5k
21 BODYLAB Impact 1,895 Top 5k
22 VitaMoment VitaMoment 192 Top 5k
23 Horror-Shop.com Ignite 10,958 Top 5k
24 Wunschgutschein Deutschland Sense 1,662 Top 5k
25 Ankerkraut DE Prestige 529 Top 5k
26 SHEKO Dawn 67 Top 5k
27 NATURTREU Dawn 155 Top 5k
28 B.O.C. Impact 24,928 Top 5k
29 Liquid-Life Impact 6,784 Top 5k
30 Bike-Mailorder Enterprise 25,000+ Top 5k
31 GOT BAG Focal 84 Top 5k
32 prepmymeal Dawn 680 Top 5k
33 6PM Prestige 992 Top 5k
34 deineTorte.de Expanse 2,516 Top 5k
35 Omaze DE Custom 9 Top 5k
36 ahead® | The Better for You Company Aurora 279 Top 5k
37 Solarhandel24 Athens 1,202 Top 5k
38 Shop LC Germany Horizon 22,016 Top 5k
39 MANIKO-NAILS.DE ShopLab 283 Top 5k
40 MetaFlow Impact 113 Top 5k
41 Mooinzen Impulse 650 Top 5k
42 SugarShape Minimalista 1,029 Top 5k
43 Lieblingsgarn Expanse 4,697 Top 5k
44 marielove für neuen schwung. Impulse 2,283 Top 5k
45 Deichbrise-Onlineshop Impact 467 Top 5k
46 WaterJake® Prestige 51 Top 5k
47 Fusskleidung.de Symmetry 501 Top 5k
48 ASMC GmbH ASMC 8,219 Top 5k
49 KlimaWorld Athens 25,000+ Top 5k
50 Jamoona Be Yours 1,650 Top 5k

The top 100 Shopify stores worldwide →

Which apps, themes and ad pixels do Shopify stores in Germany use?

69% of active Shopify stores in Germany have at least one advertising pixel installed, 0.5 points above the global average of 68.5%. The Meta Pixel is on 53.2% of stores (worldwide: 58.5%), Google Ads tags on 45.6% and the TikTok Pixel on 20.1%. The most installed app we detect is Klarna (61.4% of stores), followed by Judge.me (32.9%) and Klaviyo (24.6%). Dawn is the most used theme, on 21.6% of stores, ahead of Horizon (7.5%). These figures come from scanning each store's homepage code, so tools that only load on checkout or in the Shopify admin are not counted.

Ad and analytics pixels on Shopify stores in Germany Meta Pixel 53.2% Google Analytics 4 49.5% Google Ads 45.6% TikTok Pixel 20.1% Microsoft Advertising (UE… 5.1% Pinterest Tag 1% Snap Pixel 0.1%
53.2% of Shopify stores in Germany have the Meta Pixel installed, vs 45.6% for Google Ads and 20.1% for TikTok.

Most used Shopify apps in Germany

TechnologyCategoryStores% of Germany stores
Klarna Buy now, pay later 19,083 61.4%
Judge.me Product reviews 10,212 32.9%
Klaviyo Email & SMS marketing 7,635 24.6%
PageFly Page builders 1,813 5.8%
Trustpilot Product reviews 1,801 5.8%
Loox Product reviews 1,689 5.4%
Swym Wishlist Plus Wishlists 1,472 4.7%
Hotjar Analytics 1,459 4.7%
Triple Whale Analytics & attribution 1,322 4.3%
REVIEWS.io Product reviews 1,241 4%
Weglot Translation 1,173 3.8%
GemPages Page builders 1,052 3.4%
Global-e Cross-border commerce 1,019 3.3%
Omnisend Email & SMS marketing 717 2.3%
Langify Translation 569 1.8%

Most popular Shopify themes in Germany

TechnologyCategoryStores% of Germany stores
Dawn theme Shopify theme 6,720 21.6%
Horizon theme Shopify theme 2,315 7.5%
Prestige theme Shopify theme 1,406 4.5%
Impact theme Shopify theme 1,316 4.2%
Impulse theme Shopify theme 834 2.7%
Focal theme Shopify theme 770 2.5%
Craft theme Shopify theme 594 1.9%
Debut theme Shopify theme 584 1.9%
Refresh theme Shopify theme 549 1.8%
Concept theme Shopify theme 416 1.3%

Country is the store's registered business address from its public Shopify storefront data. Counts cover active stores we have detected (sites with real visitor traffic in public web crawls), not every Shopify store ever created. Apps and pixels are detected from each store's homepage. Methodology.