Shopify stores in Germany

Updated · How we collect this data

There are 25,291 active Shopify stores in Germany (October 2026), 4.1% of all active stores we track and #6 worldwide. 65% of them run at least one ad pixel, 0.8 points below the global average.

25,291
active stores
65%
run an ad pixel
100
median products per store
EUR
most common currency · German

How many Shopify stores are there in Germany?

There are 25,291 active Shopify stores registered in Germany (October 2026), making it number 6 of the 206 countries in our database by store count and 4.1% of all 614,243 active Shopify stores we track. A store counts for Germany when the business address in its public Shopify storefront data is in Germany, whichever markets it sells to. "Active" means the storefront answered as a live, open store in our latest crawl; password-protected and closed stores are excluded. The most common store currency is EUR and the most common storefront language is German. The median store here publishes 100 products, fewer than the worldwide median of 122, and 3,152 stores publish 1,000 products or more. The most visited include More Nutrition, FRITZ!, ESN.

Top Shopify stores in Germany

Ranked by visits from Chrome users in Germany (Chrome UX Report country tier), then worldwide rank within a tier.

# Store Theme Products Popularity
1 More Nutrition Dawn 115 Top 1k
2 FRITZ! Concept 94 Top 1k
3 ESN ESN 143 Top 1k
4 momox fashion Modular 25,000+ Top 1k
5 cfab Dawn 268 Top 1k
6 ICRUSH Prestige 3,364 Top 1k
7 HOLY DE Focal 208 Top 1k
8 WARDOW Horizon 25,000+ Top 5k
9 TEVEO Official Store | Sportbekleidung SGxTeveo 3,171 Top 5k
10 Impericon Focal 20,451 Top 5k
11 DE PURELEI PURELEI 2026 979 Top 5k
12 Reisenthel Dawn 963 Top 5k
13 Luamaya Dawn 2,963 Top 5k
14 SNOCKS Custom 487 Top 5k
15 Wildling Shoes Dawn 244 Top 5k
16 Tallow theme_name 21 Top 5k
17 Jack Wolfskin Horizon 2,048 Top 5k
18 Solakon Custom 31 Top 5k
19 Asphaltgold Latori Skeleton 4,405 Top 5k
20 Tennis-Point Dawn 14,470 Top 5k
21 BODYLAB Impact 1,903 Top 5k
22 fahrrad.de & Bikester Custom 11,814 Top 5k
23 VitaMoment VitaMoment 192 Top 5k
24 Horror-Shop.com Ignite 10,910 Top 5k
25 Wunschgutschein Deutschland Sense 1,662 Top 5k
26 Ankerkraut DE Prestige 536 Top 5k
27 NATURTREU Dawn 155 Top 5k
28 B.O.C. Impact 24,784 Top 5k
29 Liquid-Life Impact 7,626 Top 5k
30 Rebike Horizon 3,865 Top 5k
31 Bike-Mailorder Enterprise 25,000+ Top 5k
32 GOT BAG Focal 80 Top 5k
33 prepmymeal Dawn 675 Top 5k
34 6PM Prestige 958 Top 5k
35 deineTorte.de Expanse 2,467 Top 5k
36 Omaze DE Custom 6 Top 5k
37 ahead® | The Better for You Company Aurora 281 Top 5k
38 Solarhandel24 Custom 1,144 Top 5k
39 Shop LC Germany Horizon 21,376 Top 5k
40 MANIKO-NAILS.DE ShopLab 277 Top 5k
41 MetaFlow Impact 106 Top 5k
42 Mooinzen Impulse 672 Top 5k
43 Kältebringer Custom 29 Top 5k
44 SugarShape Minimalista 1,022 Top 5k
45 Lieblingsgarn Expanse 4,428 Top 5k
46 marielove für neuen schwung. Impulse 2,286 Top 5k
47 Deichbrise-Onlineshop Impact 461 Top 5k
48 StahlGear Sense 204 Top 5k
49 WaterJake® Prestige 59 Top 5k
50 Modehaus Hartmann Impulse 1,261 Top 5k

The top 100 Shopify stores worldwide →

Which apps, themes and ad pixels do Shopify stores in Germany use?

65% of active Shopify stores in Germany have at least one advertising pixel installed, 0.8 points below the global average of 65.8%. The Meta Pixel is on 50.1% of stores (worldwide: 56.3%), Google Ads tags on 44.6% and the TikTok Pixel on 18.3%. The most installed app we detect is Klarna (56.9% of stores), followed by Judge.me (30.5%) and Klaviyo (24.5%). Dawn is the most used theme, on 18.7% of stores, ahead of Horizon (5.5%). These figures come from scanning each store's homepage code, so tools that only load on checkout or in the Shopify admin are not counted.

Ad and analytics pixels on Shopify stores in Germany Meta Pixel 50.1% Google Analytics 4 48.3% Google Ads 44.6% TikTok Pixel 18.3% Microsoft Advertising (UE… 5% Pinterest Tag 1% Snap Pixel 0.1%
50.1% of Shopify stores in Germany have the Meta Pixel installed, vs 44.6% for Google Ads and 18.3% for TikTok.

Most used Shopify apps in Germany

TechnologyCategoryStores% of Germany stores
Klarna Buy now, pay later 14,391 56.9%
Judge.me Product reviews 7,719 30.5%
Klaviyo Email & SMS marketing 6,200 24.5%
PageFly Page builders 1,455 5.8%
Trustpilot Product reviews 1,445 5.7%
Loox Product reviews 1,330 5.3%
Hotjar Analytics 1,282 5.1%
Swym Wishlist Plus Wishlists 1,237 4.9%
Triple Whale Analytics & attribution 1,093 4.3%
REVIEWS.io Product reviews 1,026 4.1%
Weglot Translation 974 3.9%
Global-e Cross-border commerce 852 3.4%
GemPages Page builders 848 3.4%
Omnisend Email & SMS marketing 560 2.2%
Langify Translation 474 1.9%

Most popular Shopify themes in Germany

TechnologyCategoryStores% of Germany stores
Dawn theme Shopify theme 4,725 18.7%
Horizon theme Shopify theme 1,394 5.5%
Prestige theme Shopify theme 1,155 4.6%
Impact theme Shopify theme 1,057 4.2%
Impulse theme Shopify theme 696 2.8%
Focal theme Shopify theme 620 2.5%
Debut theme Shopify theme 498 2%
Refresh theme Shopify theme 391 1.5%
Craft theme Shopify theme 381 1.5%
Concept theme Shopify theme 322 1.3%

Country is the store's registered business address from its public Shopify storefront data. Counts cover active stores we have detected (sites with real visitor traffic in public web crawls), not every Shopify store ever created. Apps and pixels are detected from each store's homepage. Methodology.