Shopify stores in New Zealand
Updated · How we collect this data
There are 7,734 active Shopify stores in New Zealand (October 2026), 1.3% of all active stores we track and #15 worldwide. 66.3% of them run at least one ad pixel, 0.5 points above the global average.
How many Shopify stores are there in New Zealand?
There are 7,734 active Shopify stores registered in New Zealand (October 2026), making it number 15 of the 206 countries in our database by store count and 1.3% of all 614,243 active Shopify stores we track. A store counts for New Zealand when the business address in its public Shopify storefront data is in New Zealand, whichever markets it sells to. "Active" means the storefront answered as a live, open store in our latest crawl; password-protected and closed stores are excluded. The most common store currency is NZD and the most common storefront language is English. The median store here publishes 150 products, more than the worldwide median of 122, and 1,365 stores publish 1,000 products or more. The most visited include JB Hi-Fi NZ, JD Sports New Zealand, Kathmandu NZ.
Top Shopify stores in New Zealand
Ranked by visits from Chrome users in New Zealand (Chrome UX Report country tier), then worldwide rank within a tier.
| # | Store | Theme | Products | Popularity |
|---|---|---|---|---|
| 1 | JB Hi-Fi NZ | JB Hi-Fi | 25,000+ | Top 1k |
| 2 | JD Sports New Zealand | Horizon | 12,685 | Top 1k |
| 3 | Kathmandu NZ | Dawn | 3,023 | Top 1k |
| 4 | Bed Bath & Beyond NZ | Horizon | 3,360 | Top 1k |
| 5 | Bargain Chemist | Enterprise | 16,286 | Top 1k |
| 6 | Book Hero | Canopy | 25,000+ | Top 1k |
| 7 | Merchant 1948 | Sleek | 1,688 | Top 1k |
| 8 | Treasurebox | Custom | 3,290 | Top 1k |
| 9 | Real Groovy | Venue | 25,000+ | Top 1k |
| 10 | HIKOCO | Fetch | 2,444 | Top 1k |
| 11 | Toyworld NZ | Hyper | 12,372 | Top 1k |
| 12 | Perfume NZ | Empire | 11,562 | Top 1k |
| 13 | Superette | Superette Dawn | 4,920 | Top 1k |
| 14 | Life Pharmacy | PS. | 25,000+ | Top 1k |
| 15 | Flo & Frankie | Flo and Frankie | 3,042 | Top 1k |
| 16 | Lorna Jane NZ | Chroma | 1,966 | Top 1k |
| 17 | Culture Kings NZ | Pivotmade | 25,000+ | Top 1k |
| 18 | Stirling Sports | Essence | 5,446 | Top 1k |
| 19 | nood | Custom | 1,652 | Top 1k |
| 20 | Dwights Outdoors | Impulse | 690 | Top 1k |
| 21 | Mocka New Zealand | Custom | 843 | Top 1k |
| 22 | Barkers | Impact | 1,541 | Top 1k |
| 23 | Pop Stop | Ella | 25,000+ | Top 1k |
| 24 | Jamie Kay NZ | Pipeline | 1,715 | Top 1k |
| 25 | Shine On NZ | PS. | 4,847 | Top 1k |
| 26 | Sportsfuel Supplements NZ | Enterprise | 4,443 | Top 1k |
| 27 | Strandbags New Zealand | Astro | 1,397 | Top 1k |
| 28 | TSB Living | Enterprise | 4,975 | Top 1k |
| 29 | Urban Sales | Custom | 1,556 | Top 1k |
| 30 | Bendon Lingerie New Zealand | PS. | 537 | Top 1k |
| 31 | Roop Darshan | Be Yours | 2,819 | Top 1k |
| 32 | PureNature NZ | Dawn | 1,289 | Top 1k |
| 33 | Ballentynes Fashion Central | Dawn | 160 | Top 1k |
| 34 | Buy Kiwi | Dawn | 25,000+ | Top 1k |
| 35 | Max | Impact | 1,252 | Top 1k |
| 36 | Early Settler NZ | Custom | 2,962 | Top 1k |
| 37 | Dangerfield NZ | Sunrise | 5,507 | Top 1k |
| 38 | I Love Ugly NZ | Prestige | 1,166 | Top 1k |
| 39 | Kings Seeds NZ | Dawn | 1,189 | Top 1k |
| 40 | Nothing Naughty | Empire | 94 | Top 1k |
| 41 | Hair Plus | Milano | 4,956 | Top 5k |
| 42 | HealthPost | Horizon | 5,447 | Top 5k |
| 43 | Computer Lounge | Enterprise | 6,332 | Top 5k |
| 44 | Annah Stretton | Ella | 1,152 | Top 5k |
| 45 | Baby On The Move | Dawn | 3,269 | Top 5k |
| 46 | Bivouac Outdoor | Bivouac Custom | 4,617 | Top 5k |
| 47 | Gearshop NZ | Custom | 6,806 | Top 5k |
| 48 | RUBY | Studio Almond - Ruby | 3,395 | Top 5k |
| 49 | Gordon Harris - The Art & Graphic Store | Broadcast | 19,013 | Top 5k |
| 50 | Citta - NZ | Sleek | 2,377 | Top 5k |
The top 100 Shopify stores worldwide →
Which apps, themes and ad pixels do Shopify stores in New Zealand use?
66.3% of active Shopify stores in New Zealand have at least one advertising pixel installed, 0.5 points above the global average of 65.8%. The Meta Pixel is on 57.3% of stores (worldwide: 56.3%), Google Ads tags on 42% and the TikTok Pixel on 10.2%. The most installed app we detect is Judge.me (25.4% of stores), followed by Afterpay (25.2%) and Klaviyo (24.6%). Dawn is the most used theme, on 16.6% of stores, ahead of Debut (3.9%). These figures come from scanning each store's homepage code, so tools that only load on checkout or in the Shopify admin are not counted.
Most used Shopify apps in New Zealand
| Technology | Category | Stores | % of New Zealand stores |
|---|---|---|---|
| Judge.me | Product reviews | 1,963 | 25.4% |
| Afterpay | Buy now, pay later | 1,952 | 25.2% |
| Klaviyo | Email & SMS marketing | 1,904 | 24.6% |
| Swym Wishlist Plus | Wishlists | 348 | 4.5% |
| PageFly | Page builders | 344 | 4.4% |
| Loox | Product reviews | 228 | 2.9% |
| Hotjar | Analytics | 196 | 2.5% |
| Omnisend | Email & SMS marketing | 189 | 2.4% |
| Weglot | Translation | 189 | 2.4% |
| Yotpo | Product reviews | 183 | 2.4% |
| Gorgias | Customer support | 177 | 2.3% |
| Triple Whale | Analytics & attribution | 174 | 2.2% |
| Stamped | Product reviews | 146 | 1.9% |
| Recharge | Subscriptions | 146 | 1.9% |
| Smile.io | Loyalty & rewards | 131 | 1.7% |
Most popular Shopify themes in New Zealand
| Technology | Category | Stores | % of New Zealand stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 1,286 | 16.6% |
| Debut theme | Shopify theme | 305 | 3.9% |
| Horizon theme | Shopify theme | 277 | 3.6% |
| Prestige theme | Shopify theme | 247 | 3.2% |
| Impulse theme | Shopify theme | 196 | 2.5% |
| Refresh theme | Shopify theme | 125 | 1.6% |
| Empire theme | Shopify theme | 118 | 1.5% |
| Craft theme | Shopify theme | 114 | 1.5% |
| Broadcast theme | Shopify theme | 96 | 1.2% |
| Warehouse theme | Shopify theme | 95 | 1.2% |
Country is the store's registered business address from its public Shopify storefront data. Counts cover active stores we have detected (sites with real visitor traffic in public web crawls), not every Shopify store ever created. Apps and pixels are detected from each store's homepage. Methodology.