Klaviyo alternatives for Shopify
Updated · How we collect this data
The most used Klaviyo alternative on Shopify is Omnisend (20,146 stores). We rank 4 email & SMS marketing tools by how many live Shopify stores run them, out of 164,796 installs we detect.
What are the best Klaviyo alternatives for Shopify stores?
Omnisend is the most used Klaviyo alternative on Shopify, installed on 20,146 active stores, 12.2% of all email & SMS marketing installs we detect. Privy follows with 8,939 stores (5.4%). For comparison, Klaviyo itself runs on 129,052 stores, 78.3% of the category, about 6.4 times as many as Omnisend. We rank alternatives by how many live Shopify stores actually use them (October 2026), measured across 164,796 email & SMS marketing installs, rather than by features or affiliate deals. Fewer than 5% of Klaviyo stores also run any single one of these tools, so they are true substitutes rather than add-ons. Market leadership also varies by country: Omnisend is strongest in Lithuania (25.3% of stores) and Privy is strongest in Chile (2.9% of stores). Notable stores still on Klaviyo include JB Hi-Fi, Comfrt, Littlebox India.
Klaviyo alternatives ranked by number of Shopify stores
| # | Alternative | Stores | Share of category | Also use Klaviyo | Strongest market | |
|---|---|---|---|---|---|---|
| 1 | Omnisend | 20,146 | 12.2% | 2.2% | Lithuania (25.3%) | Compare |
| 2 | Privy | 8,939 | 5.4% | 1.9% | Chile (2.9%) | Compare |
| 3 | Postscript | 3,387 | 2.1% | 1.6% | United States (1.7%) | Compare |
| 4 | Attentive | 3,272 | 2% | 1.8% | United States (1.6%) |
"Also use Klaviyo" = share of Klaviyo stores that run the alternative at the same time. "Strongest market" = country (100+ stores) with the highest adoption.
Omnisend
Omnisend runs on 20,146 active Shopify stores (3.3% of all stores we track), 12.2% of email & SMS marketing installs. Its largest market is United States with 6,249 stores. 2,850 stores run it together with Klaviyo (2.2% of Klaviyo stores). It is installed on more stores than Klaviyo in China (886 vs 409), Lithuania (433 vs 269), Senegal (4 vs 3), Côte d’Ivoire (2 vs 0). Stores using Omnisend instead of Klaviyo include GRUV Entertainment Store, Nestasia, Traya, Apice Cosmeticos. See the top stores using Omnisend or compare Klaviyo vs Omnisend.
Privy
Privy runs on 8,939 active Shopify stores (1.5% of all stores we track), 5.4% of email & SMS marketing installs. Its largest market is United States with 4,399 stores. 2,491 stores run it together with Klaviyo (1.9% of Klaviyo stores). Klaviyo has more installs than Privy in every country with a Shopify stores page. Stores using Privy instead of Klaviyo include MyFonts, Stüssy, Karakubuy, Leaf Studios. See the top stores using Privy or compare Klaviyo vs Privy.
Postscript
Postscript runs on 3,387 active Shopify stores (0.6% of all stores we track), 2.1% of email & SMS marketing installs. Its largest market is United States with 2,967 stores. 2,065 stores run it together with Klaviyo (1.6% of Klaviyo stores). Klaviyo has more installs than Postscript in every country with a Shopify stores page. Stores using Postscript instead of Klaviyo include Missouri Star Quilt Company, Dolce Vita, TooTimid.com, Steady Hands. See the top stores using Postscript or compare Klaviyo vs Postscript.
Attentive
Attentive runs on 3,272 active Shopify stores (0.5% of all stores we track), 2% of email & SMS marketing installs. Its largest market is United States with 2,750 stores. 2,286 stores run it together with Klaviyo (1.8% of Klaviyo stores). Klaviyo has more installs than Attentive in every country with a Shopify stores page. Stores using Attentive instead of Klaviyo include Alo Yoga, Steve Madden, Cole Haan, Speedo. See the top stores using Attentive .
Rankings count live Shopify stores where each tool is detected in homepage code, from our crawl of every Shopify store with real traffic. They measure adoption, not quality or price. Methodology.