Klaviyo alternatives for Shopify
Updated · How we collect this data
The most used Klaviyo alternative on Shopify is Omnisend (24,857 stores). We rank 4 email & SMS marketing tools by how many live Shopify stores run them, out of 199,281 installs we detect.
What are the best Klaviyo alternatives for Shopify stores?
Omnisend is the most used Klaviyo alternative on Shopify, installed on 24,857 active stores, 12.5% of all email & SMS marketing installs we detect. Privy follows with 10,001 stores (5%). For comparison, Klaviyo itself runs on 157,442 stores, 79% of the category, about 6.3 times as many as Omnisend. We rank alternatives by how many live Shopify stores actually use them (October 2026), measured across 199,281 email & SMS marketing installs, rather than by features or affiliate deals. Fewer than 5% of Klaviyo stores also run any single one of these tools, so they are true substitutes rather than add-ons. Market leadership also varies by country: Omnisend is strongest in Lithuania (26.7% of stores) and Privy is strongest in Chile (2.8% of stores). Notable stores still on Klaviyo include JB Hi-Fi, Comfrt, Littlebox India.
Klaviyo alternatives ranked by number of Shopify stores
| # | Alternative | Stores | Share of category | Also use Klaviyo | Strongest market | |
|---|---|---|---|---|---|---|
| 1 | Omnisend | 24,857 | 12.5% | 2.1% | Lithuania (26.7%) | Compare |
| 2 | Privy | 10,001 | 5% | 1.8% | Chile (2.8%) | Compare |
| 3 | Attentive | 3,687 | 1.9% | 1.6% | United States (1.3%) | Compare |
| 4 | Postscript | 3,294 | 1.7% | 1.1% | United States (1.2%) |
"Also use Klaviyo" = share of Klaviyo stores that run the alternative at the same time. "Strongest market" = country (100+ stores) with the highest adoption.
Omnisend
Omnisend runs on 24,857 active Shopify stores (3.3% of all stores we track), 12.5% of email & SMS marketing installs. Its largest market is United States with 7,960 stores. 3,370 stores run it together with Klaviyo (2.1% of Klaviyo stores). It is installed on more stores than Klaviyo in China (1,049 vs 490), Lithuania (550 vs 339). Stores using Omnisend instead of Klaviyo include Aelfric eden, GRUV Entertainment Store, Nestasia, Traya. See the top stores using Omnisend or compare Klaviyo vs Omnisend.
Privy
Privy runs on 10,001 active Shopify stores (1.3% of all stores we track), 5% of email & SMS marketing installs. Its largest market is United States with 4,978 stores. 2,773 stores run it together with Klaviyo (1.8% of Klaviyo stores). Klaviyo has more installs than Privy in every country with a Shopify stores page. Stores using Privy instead of Klaviyo include MyFonts, Karakubuy, Leaf Studios, Omychic. See the top stores using Privy or compare Klaviyo vs Privy.
Attentive
Attentive runs on 3,687 active Shopify stores (0.5% of all stores we track), 1.9% of email & SMS marketing installs. Its largest market is United States with 3,058 stores. 2,578 stores run it together with Klaviyo (1.6% of Klaviyo stores). Klaviyo has more installs than Attentive in every country with a Shopify stores page. Stores using Attentive instead of Klaviyo include Alo Yoga, Cole Haan, Speedo, YoungLA. See the top stores using Attentive or compare Klaviyo vs Attentive.
Postscript
Postscript runs on 3,294 active Shopify stores (0.4% of all stores we track), 1.7% of email & SMS marketing installs. Its largest market is United States with 2,836 stores. 1,788 stores run it together with Klaviyo (1.1% of Klaviyo stores). Klaviyo has more installs than Postscript in every country with a Shopify stores page. Stores using Postscript instead of Klaviyo include Missouri Star Quilt Company, Dolce Vita, EVRYJEWELS, Steady Hands. See the top stores using Postscript .
Rankings count live Shopify stores where each tool is detected in homepage code, from our crawl of every Shopify store with real traffic. They measure adoption, not quality or price. Methodology.