Klaviyo vs Privy

Which is more popular on Shopify, Klaviyo or Privy?

Klaviyo is more widely used on Shopify than Privy: we detect Klaviyo on 157,442 active stores (21% of all stores we track) and Privy on 10,001 (1.3%) as of October 2026, a ratio of about 15.7 to 1. 2,773 stores run both at the same time (27.7% of Privy stores), which usually means a migration in progress or each tool covering a different job. Klaviyo leads in every one of the largest Shopify markets we compared. Both have their biggest market in United States, with 59,348 stores on Klaviyo and 4,978 on Privy. Well-known stores on Klaviyo without Privy include JB Hi-Fi and Comfrt, while MyFonts and Karakubuy chose Privy. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.