Klaviyo vs Attentive

Updated · How we collect this data

Klaviyo runs on 157,442 live Shopify stores and Attentive on 3,687. Here is how the two email & SMS marketing tools compare on real adoption: by country, overlap, and the stores using each.

Klaviyo vs Attentive: active Shopify stores Klaviyo 157,442 Attentive 3,687
Klaviyo is installed on 42.7x as many Shopify stores as Attentive; 2,578 stores use both.

Which is more popular on Shopify, Klaviyo or Attentive?

Klaviyo is more widely used on Shopify than Attentive: we detect Klaviyo on 157,442 active stores (21% of all stores we track) and Attentive on 3,687 (0.5%) as of October 2026, a ratio of about 42.7 to 1. 2,578 stores run both at the same time (69.9% of Attentive stores), which usually means a migration in progress or each tool covering a different job. Klaviyo leads in every one of the largest Shopify markets we compared. Both have their biggest market in United States, with 59,348 stores on Klaviyo and 3,058 on Attentive. Well-known stores on Klaviyo without Attentive include JB Hi-Fi and Littlebox India, while Alo Yoga and Cole Haan chose Attentive. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.

At a glance

KlaviyoAttentive
Active Shopify stores157,4423,687
Share of all stores21%0.5%
Largest marketUnited States (59,348)United States (3,058)
Most often used withMeta Pixel (78.3%)Meta Pixel (81.2%)
Stores using both2,578

Klaviyo vs Attentive by country

Share of each country's active Shopify stores using each tool, for the largest markets of either.

CountryKlaviyoAttentiveLeader
United States 25.8% (59,348) 1.3% (3,058) Klaviyo
United Kingdom 24.6% (15,296) 0.5% (322) Klaviyo
Australia 33.9% (13,248) 0.3% (98) Klaviyo
Germany 24.6% (7,635) 0% (11) Klaviyo
Canada 20.5% (7,083) 0.3% (108) Klaviyo
Netherlands 33.1% (6,328) 0.1% (12) Klaviyo
France 23.9% (6,188) 0% (9) Klaviyo
Spain 27.6% (4,010) 0% (0) Klaviyo
Denmark 47.4% (3,188) 0% (2) Klaviyo
Italy 17.9% (3,044) 0% (3) Klaviyo
Hong Kong SAR China 18% (2,713) 0% (6) Klaviyo
New Zealand 25.6% (2,311) 0% (1) Klaviyo

Top Shopify stores using both Klaviyo and Attentive

# Store Country Theme Products Popularity
1 Comfrt United States · Miami Custom 399 Top 10k
2 Tuckernuck United States · Washington Tuckernuck Redesign 16,307 Top 50k
3 Diamond Art Club United States · Los Angeles Diamond Art Club Custom 4,985 Top 50k
4 AKIRA United States · Chicago Reformation 25,000+ Top 50k
5 Little Sleepies United States · Los Angeles on/Sight Base 1,859 Top 50k
6 Natural Life United States · Jacksonville Beach Natural Life 1,536 Top 50k
7 Mac Duggal United States · Burr Ridge Dawn 3,781 Top 50k
8 Goose Creek Candle United States · Liberty Envy 1,001 Top 50k
9 Shop TJC United Kingdom · Feltham Horizon 25,000+ Top 50k
10 Three Bird Nest United States · Flower Mound Custom 8,973 Top 50k

Top stores using Attentive but not Klaviyo

# Store Country Theme Products Popularity
1 Alo Yoga United States · Beverly Hills Production (refs/tags/re) 4,442 Top 50k
2 Cole Haan United States · Greenland Horizon 1,019 Top 50k
3 Speedo United Kingdom · London Fuse 1,608 Top 50k
4 YoungLA United States · Northridge Prestige 915 Top 50k
5 The GLD Shop United States · Miami Debut 10,964 Top 50k
6 Rainbow Shops United States · Philadelphia Rainbow 25,000+ Top 50k
7 Aventon Bikes United States · Brea Fastor 397 Top 50k
8 ShopWSS United States · Gardena Stiletto 6,190 Top 50k
9 SPRAYGROUND® United States · New York Pipeline 5,489 Top 50k
10 32 Degrees United States · New York TMW 32 Degrees 218 Top 50k

Klaviyo usage data · Attentive usage data · Klaviyo alternatives · Attentive alternatives

Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.