Omnisend vs Attentive

Updated · How we collect this data

Omnisend runs on 24,857 live Shopify stores and Attentive on 3,687. Here is how the two email & SMS marketing tools compare on real adoption: by country, overlap, and the stores using each.

Omnisend vs Attentive: active Shopify stores Omnisend 24,857 Attentive 3,687
Omnisend is installed on 6.7x as many Shopify stores as Attentive; 92 stores use both.

Which is more popular on Shopify, Omnisend or Attentive?

Omnisend is more widely used on Shopify than Attentive: we detect Omnisend on 24,857 active stores (3.3% of all stores we track) and Attentive on 3,687 (0.5%) as of October 2026, a ratio of about 6.7 to 1. 92 stores run both at the same time (2.5% of Attentive stores), which usually means a migration in progress or each tool covering a different job. Omnisend leads in every one of the largest Shopify markets we compared. Both have their biggest market in United States, with 7,960 stores on Omnisend and 3,058 on Attentive. Well-known stores on Omnisend without Attentive include Aelfric eden and GRUV Entertainment Store, while Comfrt and Alo Yoga chose Attentive. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.

At a glance

OmnisendAttentive
Active Shopify stores24,8573,687
Share of all stores3.3%0.5%
Largest marketUnited States (7,960)United States (3,058)
Most often used withMeta Pixel (75.8%)Meta Pixel (81.2%)
Stores using both92

Omnisend vs Attentive by country

Share of each country's active Shopify stores using each tool, for the largest markets of either.

CountryOmnisendAttentiveLeader
United States 3.5% (7,960) 1.3% (3,058) Omnisend
United Kingdom 3.7% (2,298) 0.5% (322) Omnisend
Australia 3.9% (1,509) 0.3% (98) Omnisend
Hong Kong SAR China 8.4% (1,258) 0% (6) Omnisend
Canada 3.3% (1,124) 0.3% (108) Omnisend
China 13% (1,049) 0% (0) Omnisend
France 3.2% (818) 0% (9) Omnisend
Germany 2.3% (717) 0% (11) Omnisend
India 1.8% (708) 0% (2) Omnisend
Lithuania 26.7% (550) 0% (0) Omnisend
Italy 3.1% (522) 0% (3) Omnisend
South Africa 7.6% (518) 0% (0) Omnisend

Top Shopify stores using both Omnisend and Attentive

# Store Country Theme Products Popularity
1 80sTees.com, Inc. United States · Mount Pleasant Slate 25,000+ Top 500k
2 hello82.shop United States · Los Angeles SEED 899 Top 500k
3 VORO MOTORS United States · Westminster Booster-7.1.4 664 Top 500k
4 Beauty Creations United States · Santa Fe Springs Cornerstone 562 Top 500k
5 ArtZMiami Canada · Maple Craft 590 Top 500k
6 Reason Clothing United States · New York Reformation 1,096 Top 500k
7 Scents Angel United States · Dallas Portland 4,524 Top 500k
8 ISOtunes.com United States · Indianapolis Focal 91 Top 500k
9 Philip Stein United States · Pembroke Park Prestige 713 Top 1M
10 EndlessPens United States · Tampa Warehouse 2,084 Top 1M

Top stores using Attentive but not Omnisend

# Store Country Theme Products Popularity
1 Comfrt United States · Miami Custom 399 Top 10k
2 Alo Yoga United States · Beverly Hills Production (refs/tags/re) 4,442 Top 50k
3 Cole Haan United States · Greenland Horizon 1,019 Top 50k
4 Tuckernuck United States · Washington Tuckernuck Redesign 16,307 Top 50k
5 Speedo United Kingdom · London Fuse 1,608 Top 50k
6 Diamond Art Club United States · Los Angeles Diamond Art Club Custom 4,985 Top 50k
7 YoungLA United States · Northridge Prestige 915 Top 50k
8 AKIRA United States · Chicago Reformation 25,000+ Top 50k
9 The GLD Shop United States · Miami Debut 10,964 Top 50k
10 Little Sleepies United States · Los Angeles on/Sight Base 1,859 Top 50k

Omnisend usage data · Attentive usage data · Omnisend alternatives · Attentive alternatives

Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.