Omnisend vs Attentive
Updated · How we collect this data
Omnisend runs on 24,857 live Shopify stores and Attentive on 3,687. Here is how the two email & SMS marketing tools compare on real adoption: by country, overlap, and the stores using each.
Which is more popular on Shopify, Omnisend or Attentive?
Omnisend is more widely used on Shopify than Attentive: we detect Omnisend on 24,857 active stores (3.3% of all stores we track) and Attentive on 3,687 (0.5%) as of October 2026, a ratio of about 6.7 to 1. 92 stores run both at the same time (2.5% of Attentive stores), which usually means a migration in progress or each tool covering a different job. Omnisend leads in every one of the largest Shopify markets we compared. Both have their biggest market in United States, with 7,960 stores on Omnisend and 3,058 on Attentive. Well-known stores on Omnisend without Attentive include Aelfric eden and GRUV Entertainment Store, while Comfrt and Alo Yoga chose Attentive. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.
At a glance
| Omnisend | Attentive | |
|---|---|---|
| Active Shopify stores | 24,857 | 3,687 |
| Share of all stores | 3.3% | 0.5% |
| Largest market | United States (7,960) | United States (3,058) |
| Most often used with | Meta Pixel (75.8%) | Meta Pixel (81.2%) |
| Stores using both | 92 | |
Omnisend vs Attentive by country
Share of each country's active Shopify stores using each tool, for the largest markets of either.
| Country | Omnisend | Attentive | Leader |
|---|---|---|---|
| United States | 3.5% (7,960) | 1.3% (3,058) | Omnisend |
| United Kingdom | 3.7% (2,298) | 0.5% (322) | Omnisend |
| Australia | 3.9% (1,509) | 0.3% (98) | Omnisend |
| Hong Kong SAR China | 8.4% (1,258) | 0% (6) | Omnisend |
| Canada | 3.3% (1,124) | 0.3% (108) | Omnisend |
| China | 13% (1,049) | 0% (0) | Omnisend |
| France | 3.2% (818) | 0% (9) | Omnisend |
| Germany | 2.3% (717) | 0% (11) | Omnisend |
| India | 1.8% (708) | 0% (2) | Omnisend |
| Lithuania | 26.7% (550) | 0% (0) | Omnisend |
| Italy | 3.1% (522) | 0% (3) | Omnisend |
| South Africa | 7.6% (518) | 0% (0) | Omnisend |
Top Shopify stores using both Omnisend and Attentive
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | 80sTees.com, Inc. | United States · Mount Pleasant | Slate | 25,000+ | Top 500k |
| 2 | hello82.shop | United States · Los Angeles | SEED | 899 | Top 500k |
| 3 | VORO MOTORS | United States · Westminster | Booster-7.1.4 | 664 | Top 500k |
| 4 | Beauty Creations | United States · Santa Fe Springs | Cornerstone | 562 | Top 500k |
| 5 | ArtZMiami | Canada · Maple | Craft | 590 | Top 500k |
| 6 | Reason Clothing | United States · New York | Reformation | 1,096 | Top 500k |
| 7 | Scents Angel | United States · Dallas | Portland | 4,524 | Top 500k |
| 8 | ISOtunes.com | United States · Indianapolis | Focal | 91 | Top 500k |
| 9 | Philip Stein | United States · Pembroke Park | Prestige | 713 | Top 1M |
| 10 | EndlessPens | United States · Tampa | Warehouse | 2,084 | Top 1M |
Top stores using Attentive but not Omnisend
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Comfrt | United States · Miami | Custom | 399 | Top 10k |
| 2 | Alo Yoga | United States · Beverly Hills | Production (refs/tags/re) | 4,442 | Top 50k |
| 3 | Cole Haan | United States · Greenland | Horizon | 1,019 | Top 50k |
| 4 | Tuckernuck | United States · Washington | Tuckernuck Redesign | 16,307 | Top 50k |
| 5 | Speedo | United Kingdom · London | Fuse | 1,608 | Top 50k |
| 6 | Diamond Art Club | United States · Los Angeles | Diamond Art Club Custom | 4,985 | Top 50k |
| 7 | YoungLA | United States · Northridge | Prestige | 915 | Top 50k |
| 8 | AKIRA | United States · Chicago | Reformation | 25,000+ | Top 50k |
| 9 | The GLD Shop | United States · Miami | Debut | 10,964 | Top 50k |
| 10 | Little Sleepies | United States · Los Angeles | on/Sight Base | 1,859 | Top 50k |
Omnisend usage data · Attentive usage data · Omnisend alternatives · Attentive alternatives
Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.