Omnisend alternatives for Shopify
Updated · How we collect this data
The most used Omnisend alternative on Shopify is Klaviyo (157,442 stores). We rank 4 email & SMS marketing tools by how many live Shopify stores run them, out of 199,281 installs we detect.
What are the best Omnisend alternatives for Shopify stores?
Klaviyo is the most used Omnisend alternative on Shopify, installed on 157,442 active stores, 79% of all email & SMS marketing installs we detect. Privy follows with 10,001 stores (5%). For comparison, Omnisend itself runs on 24,857 stores, 12.5% of the category. We rank alternatives by how many live Shopify stores actually use them (October 2026), measured across 199,281 email & SMS marketing installs, rather than by features or affiliate deals. Some of these tools are also used alongside Omnisend, which the overlap column shows. Market leadership also varies by country: Klaviyo is strongest in Denmark (47.4% of stores) and Privy is strongest in Chile (2.8% of stores). Notable stores still on Omnisend include Aelfric eden, GRUV Entertainment Store, Nestasia.
Omnisend alternatives ranked by number of Shopify stores
| # | Alternative | Stores | Share of category | Also use Omnisend | Strongest market | |
|---|---|---|---|---|---|---|
| 1 | Klaviyo | 157,442 | 79% | 13.6% | Denmark (47.4%) | Compare |
| 2 | Privy | 10,001 | 5% | 1.7% | Chile (2.8%) | Compare |
| 3 | Attentive | 3,687 | 1.9% | 0.4% | United States (1.3%) | Compare |
| 4 | Postscript | 3,294 | 1.7% | 1.1% | United States (1.2%) |
"Also use Omnisend" = share of Omnisend stores that run the alternative at the same time. "Strongest market" = country (100+ stores) with the highest adoption.
Klaviyo
Klaviyo runs on 157,442 active Shopify stores (21% of all stores we track), 79% of email & SMS marketing installs. Its largest market is United States with 59,348 stores. 3,370 stores run it together with Omnisend (13.6% of Omnisend stores). It is installed on more stores than Omnisend in United States (59,348 vs 7,960), United Kingdom (15,296 vs 2,298), Australia (13,248 vs 1,509), Germany (7,635 vs 717). Stores using Klaviyo instead of Omnisend include JB Hi-Fi, Comfrt, Littlebox India, Triveni World. See the top stores using Klaviyo or compare Omnisend vs Klaviyo.
Privy
Privy runs on 10,001 active Shopify stores (1.3% of all stores we track), 5% of email & SMS marketing installs. Its largest market is United States with 4,978 stores. 432 stores run it together with Omnisend (1.7% of Omnisend stores). It is installed on more stores than Omnisend in Malta (9 vs 6), Dominican Republic (6 vs 3), Paraguay (3 vs 2), Trinidad & Tobago (3 vs 1). Stores using Privy instead of Omnisend include MyFonts, Karakubuy, Boston Scally, Leaf Studios. See the top stores using Privy or compare Omnisend vs Privy.
Attentive
Attentive runs on 3,687 active Shopify stores (0.5% of all stores we track), 1.9% of email & SMS marketing installs. Its largest market is United States with 3,058 stores. 92 stores run it together with Omnisend (0.4% of Omnisend stores). Omnisend has more installs than Attentive in every country with a Shopify stores page. Stores using Attentive instead of Omnisend include Comfrt, Alo Yoga, Cole Haan, Tuckernuck. See the top stores using Attentive or compare Omnisend vs Attentive.
Postscript
Postscript runs on 3,294 active Shopify stores (0.4% of all stores we track), 1.7% of email & SMS marketing installs. Its largest market is United States with 2,836 stores. 277 stores run it together with Omnisend (1.1% of Omnisend stores). Omnisend has more installs than Postscript in every country with a Shopify stores page. Stores using Postscript instead of Omnisend include New Era Cap, KITSCH, Missouri Star Quilt Company, outletdelcalcio. See the top stores using Postscript .
Rankings count live Shopify stores where each tool is detected in homepage code, from our crawl of every Shopify store with real traffic. They measure adoption, not quality or price. Methodology.