Shopify stores using Trustpilot
Updated · How we collect this data
23,443 active Shopify stores use Trustpilot, 3.8% of the 614,243 stores we track. It ranks #3 of 7 in product reviews.
Trustpilot alternatives ranked by usage · Judge.me vs Trustpilot · Loox vs Trustpilot · Trustpilot vs Yotpo
How many Shopify stores use Trustpilot?
Trustpilot is used by 23,443 active Shopify stores, 3.8% of the 614,243 stores we track (October 2026). That ranks it number 3 of 7 product reviews technologies we detect, by number of stores. Across all product reviews tools we track, it accounts for 9.3% of installs. Notable stores using it include World of Books, Littlebox India, LoveCrafts. United Kingdom has the most stores using it (6,947, or 13.7% of that country's active Shopify stores), while adoption is highest in Denmark, where 33.2% of stores use it. Stores that run Trustpilot most often pair it with Meta Pixel (73.2% of them) and Google Analytics 4 (72.6%). We detect Trustpilot from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.
Top Shopify stores using Trustpilot
Ranked by web traffic tier (Chrome UX Report), then Tranco rank within a tier.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | World of Books | United Kingdom · Coventry | Dawn | 25,000+ | Top 10k |
| 2 | Littlebox India | India · New Delhi | Symmetry | 6,534 | Top 10k |
| 3 | LoveCrafts | United Kingdom · Wokingham | Custom | 25,000+ | Top 50k |
| 4 | ESN | Germany · Elmshorn | ESN | 143 | Top 50k |
| 5 | OtterBox | United States · Fort Collins | Horizon | 779 | Top 50k |
| 6 | BricoBravo | Italy · Roma | Hyper | 25,000+ | Top 50k |
| 7 | Missouri Star Quilt Company | United States · Hamilton | Dawn | 25,000+ | Top 50k |
| 8 | Laura Geller Beauty | United States · Asbury Park | Dawn | 313 | Top 50k |
| 9 | BloomChic | United States · Dover | Impulse | 14,465 | Top 50k |
| 10 | WARDOW | Germany · Wustermark | Horizon | 25,000+ | Top 50k |
| 11 | Loop Earplugs | Belgium · Antwerpen | Loop | 56 | Top 50k |
| 12 | Speedo | United Kingdom · London | Fuse | 1,405 | Top 50k |
| 13 | YoungLA | United States · Northridge | Prestige | 806 | Top 50k |
| 14 | The GLD Shop | United States · Miami | Debut | 11,155 | Top 50k |
| 15 | Disturbia | United Kingdom · Cramlington | Prestige | 3,313 | Top 50k |
| 16 | Manucurist | France · PARIS | Be Yours | 573 | Top 50k |
| 17 | Disturbia | United States · Grove City | Prestige | 3,028 | Top 50k |
| 18 | New Era Cap | Germany · Köln | UA 2.3.1 - New Era | 6,071 | Top 50k |
| 19 | Rinascimento | Italy | ICT | 1,424 | Top 50k |
| 20 | Scuffers | Spain · Pozuelo de Alarcón | Showcase | 1,606 | Top 50k |
| 21 | Dooney & Bourke | United States · Norwalk | Dooney & Bourke | 1,284 | Top 50k |
| 22 | Resilia | United States · Rolling Hills Estates | Impulse | 4 | Top 50k |
| 23 | Aelfric eden | China · SHENZHEN | Kalles | 969 | Top 50k |
| 24 | Intersport Elverys | Ireland · Castlebar | Enterprise | 13,121 | Top 50k |
| 25 | MicroPerfumes.com | United States · Los Angeles | Dawn | 1,688 | Top 50k |
| 26 | Atolea Jewelry | France · PARIS | Prestige | 432 | Top 50k |
| 27 | Aventon Bikes | United States · Brea | Fastor | 396 | Top 50k |
| 28 | Babyboo Fashion | Australia · Bella Vista | Prestige | 2,111 | Top 50k |
| 29 | Goose Creek Candle | United States · Liberty | Envy | 860 | Top 50k |
| 30 | Cold Culture | Spain · Madrid | Prestige | 1,562 | Top 50k |
| 31 | Omaze UK | United Kingdom · Altrincham | Custom | 51 | Top 50k |
| 32 | Cabaïa Europe | France · Aubervilliers | Custom | 2,294 | Top 50k |
| 33 | Plug | United States · Overland | Dawn | 4,594 | Top 50k |
| 34 | Misako | Spain · Esparreguera | Distinctive | 1,763 | Top 50k |
| 35 | iTokri आई.टोकरी | India · Gwalior | Dawn | 25,000+ | Top 50k |
| 36 | Hobbii | Denmark · København NV | Hobbii | 4,528 | Top 50k |
| 37 | Meller | Spain · Barcelona | Symmetry | 690 | Top 50k |
| 38 | PinkCherry.com | United States · Las Vegas | Dawn | 5,003 | Top 50k |
| 39 | Diy Art Club | Netherlands · IJsselstein | Dawn | 3,969 | Top 50k |
| 40 | SINGULARU | Spain · València | Singularu | 1,292 | Top 50k |
| 41 | Nutrition Geeks | United Kingdom · Luton | NutritionGeeks | 28 | Top 50k |
| 42 | Stand-Privé | France · Aulnay-Sous-Bois | Be Yours | 25,000+ | Top 50k |
| 43 | Zelesta.de | Netherlands · Leusden | Dawn | 720 | Top 50k |
| 44 | outletdelcalcio | Italy · Roma | Dawn | 3,501 | Top 50k |
| 45 | Zelesta | Netherlands · Soesterberg | Dawn | 768 | Top 50k |
| 46 | Shop On Line Happy Casa Store | Italy · Martina Franca | Loft | 6,648 | Top 50k |
| 47 | Luvme Hair | United States · Irvine | Symmetry | 699 | Top 50k |
| 48 | OddBalls | United Kingdom · North Shields | Dawn | 2,563 | Top 100k |
| 49 | Ashford.com | United States · FAIRFIELD | Dawn | 25,000+ | Top 100k |
| 50 | Swanson Vitamins | United States · Fargo | Swanson | 9,204 | Top 100k |
Trustpilot adoption by country
| Country | Stores using it | % of the country's stores |
|---|---|---|
| United Kingdom | 6,947 | 13.7% |
| United States | 2,867 | 1.6% |
| Netherlands | 2,032 | 13.5% |
| Denmark | 1,893 | 33.2% |
| Italy | 1,672 | 11.9% |
| Germany | 1,445 | 5.7% |
| France | 1,384 | 6.8% |
| Sweden | 536 | 10.6% |
| Australia | 524 | 1.6% |
| Hong Kong SAR China | 512 | 4.1% |
| Spain | 496 | 4.2% |
| Ireland | 395 | 10.5% |
| Canada | 331 | 1.2% |
| Belgium | 265 | 7.1% |
| China | 166 | 2.7% |
Most used with Trustpilot
Share of stores using Trustpilot that also use each technology.
| Technology | Category | Stores | % of Trustpilot stores |
|---|---|---|---|
| Meta Pixel | Advertising pixel | 17,166 | 73.2% |
| Google Analytics 4 | Analytics | 17,028 | 72.6% |
| Google Ads | Advertising pixel | 15,454 | 65.9% |
| Klarna | Buy now, pay later | 10,910 | 46.5% |
| Klaviyo | Email & SMS marketing | 10,733 | 45.8% |
| Judge.me | Product reviews | 8,024 | 34.2% |
| TikTok Pixel | Advertising pixel | 7,697 | 32.8% |
| Microsoft Advertising (UET) | Advertising pixel | 2,164 | 9.2% |
| Triple Whale | Analytics & attribution | 2,124 | 9.1% |
| PageFly | Page builders | 2,111 | 9% |
| Swym Wishlist Plus | Wishlists | 1,789 | 7.6% |
| Hotjar | Analytics | 1,668 | 7.1% |
| Loox | Product reviews | 1,571 | 6.7% |
| Gorgias | Customer support | 1,390 | 5.9% |
| Omnisend | Email & SMS marketing | 1,353 | 5.8% |
Other product reviews tools on Shopify
| Technology | Category | Stores | % of all stores |
|---|---|---|---|
| Judge.me | Product reviews | 173,733 | 28.3% |
| Loox | Product reviews | 23,787 | 3.9% |
| Yotpo | Product reviews | 14,915 | 2.4% |
| Stamped | Product reviews | 6,961 | 1.1% |
| Okendo | Product reviews | 5,110 | 0.8% |
| REVIEWS.io | Product reviews | 4,270 | 0.7% |
Detected from each store's homepage code (scripts, tags and Shopify web pixels). Counts cover active Shopify stores we have detected. Methodology.