Shopify stores using Klaviyo
Updated · How we collect this data
157,442 active Shopify stores use Klaviyo, 21% of the 750,590 stores we track. It ranks #1 of 5 in email & SMS marketing.
Klaviyo alternatives ranked by usage · Klaviyo vs Omnisend · Klaviyo vs Privy · Klaviyo vs Attentive
How many Shopify stores use Klaviyo?
Klaviyo is used by 157,442 active Shopify stores, 21% of the 750,590 stores we track (October 2026). That ranks it number 1 of 5 email & SMS marketing technologies we detect, by number of stores. Across all email & SMS marketing tools we track, it accounts for 79% of installs. Notable stores using it include JB Hi-Fi, Comfrt, Littlebox India. United States has the most stores using it (59,348, or 25.8% of that country's active Shopify stores), while adoption is highest in Denmark, where 47.4% of stores use it. Stores that run Klaviyo most often pair it with Meta Pixel (78.3% of them) and Google Analytics 4 (67.5%). We detect Klaviyo from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.
Top Shopify stores using Klaviyo
Ranked by web traffic tier (Chrome UX Report), then Tranco rank within a tier.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | JB Hi-Fi | Australia · Southbank | JB Hi-Fi | 25,000+ | Top 10k |
| 2 | Comfrt | United States · Miami | Custom | 399 | Top 10k |
| 3 | Littlebox India | India · New Delhi | Symmetry | 6,733 | Top 10k |
| 4 | Triveni World | India · New Delhi | Dawn | 8,800 | Top 10k |
| 5 | Stanley 1913 | United States · Seattle | Dawn | 369 | Top 50k |
| 6 | FASHIONPHILE | United States · Carlsbad | Dawn | 25,000+ | Top 50k |
| 7 | FRITZ! | Germany · Berlin | Concept | 93 | Top 50k |
| 8 | ESN | Germany · Elmshorn | ESN | 145 | Top 50k |
| 9 | New Era Cap | United States · Buffalo | Dawn | 25,000+ | Top 50k |
| 10 | ALDO | United States · Wilmington | Dawn | 7,846 | Top 50k |
| 11 | Eddie Bauer | United States · New York | Eddie Bauer | 1,189 | Top 50k |
| 12 | OtterBox | United States · Fort Collins | Horizon | 773 | Top 50k |
| 13 | Flying Tiger Copenhagen | Denmark · Copenhagen | fuse2.0 | 9,850 | Top 50k |
| 14 | BricoBravo | Italy · Roma | Hyper | 25,000+ | Top 50k |
| 15 | KITSCH | United States · LOS ANGELES | Unick | 802 | Top 50k |
| 16 | PCH | United States · Miami | Horizon | 163 | Top 50k |
| 17 | Laura Geller Beauty | United States · Asbury Park | Dawn | 302 | Top 50k |
| 18 | BloomChic | United States · Dover | Impulse | 12,159 | Top 50k |
| 19 | TEVEO Official Store | Sportbekleidung | Germany · Ansbach | SGxTeveo | 3,177 | Top 50k |
| 20 | Tuckernuck | United States · Washington | Tuckernuck Redesign | 16,307 | Top 50k |
| 21 | Loop Earplugs | Belgium · Antwerpen | Loop | 56 | Top 50k |
| 22 | KARL LAGERFELD | Netherlands · Amsterdam | Karl Lagerfeld | 3,250 | Top 50k |
| 23 | Hume Health | United States · Wilmington | Dawn | 32 | Top 50k |
| 24 | Impericon | Germany · Leipzig | Focal | 20,805 | Top 50k |
| 25 | Portland Leather | United States · Austin | PLG Shopify | 256 | Top 50k |
| 26 | Life Is Good | United States · Hudson | Life is Good Base | 25,000+ | Top 50k |
| 27 | Diamond Art Club | United States · Los Angeles | Diamond Art Club Custom | 4,985 | Top 50k |
| 28 | AKIRA | United States · Chicago | Reformation | 25,000+ | Top 50k |
| 29 | edikted | United States · new castle | Avex | 11,413 | Top 50k |
| 30 | Pammys | Germany · Kiel | Pummys_1.0 | 42 | Top 50k |
| 31 | Way of Wade | United States · Scottsdale | Kalles | 384 | Top 50k |
| 32 | Disturbia | United Kingdom · Cramlington | Prestige | 3,533 | Top 50k |
| 33 | Edgars | South Africa · Durban | Impulse | 25,000+ | Top 50k |
| 34 | BaubleBar | United States · New York | Broadcast | 5,758 | Top 50k |
| 35 | Manucurist | France · PARIS | Be Yours | 580 | Top 50k |
| 36 | Disturbia | United States · Grove City | Prestige | 3,149 | Top 50k |
| 37 | COMMENSE | Hong Kong SAR China · Cheung Sha Wan | Impulse | 10,415 | Top 50k |
| 38 | Little Sleepies | United States · Los Angeles | on/Sight Base | 1,859 | Top 50k |
| 39 | DTLR | United States · Hanover | Debut | 25,000+ | Top 50k |
| 40 | KUIU | United States · Dixon | V+V Base | 1,932 | Top 50k |
| 41 | Natural Life | United States · Jacksonville Beach | Natural Life | 1,536 | Top 50k |
| 42 | New Era Cap | Germany · Köln | UA 2.3.1 - New Era | 6,765 | Top 50k |
| 43 | DE PURELEI | Germany · Mannheim | PURELEI 2026 | 1,050 | Top 50k |
| 44 | Justmylook | United Kingdom · Cleckheaton | Just My Look | 17,743 | Top 50k |
| 45 | Mac Duggal | United States · Burr Ridge | Dawn | 3,781 | Top 50k |
| 46 | Scuffers | Spain · Pozuelo de Alarcón | Showcase | 1,644 | Top 50k |
| 47 | Reisenthel | Germany · Gilching | Dawn | 950 | Top 50k |
| 48 | Dooney & Bourke | United States · Norwalk | Dooney & Bourke | 1,325 | Top 50k |
| 49 | Resilia | United States · Rolling Hills Estates | Impulse | 3 | Top 50k |
| 50 | Boutique La Bourse aux Livres | France · Paris | Warehouse | 25,000+ | Top 50k |
Klaviyo adoption by country
| Country | Stores using it | % of the country's stores |
|---|---|---|
| United States | 59,348 | 25.8% |
| United Kingdom | 15,296 | 24.6% |
| Australia | 13,248 | 33.9% |
| Germany | 7,635 | 24.6% |
| Canada | 7,083 | 20.5% |
| Netherlands | 6,328 | 33.1% |
| France | 6,188 | 23.9% |
| Spain | 4,010 | 27.6% |
| Denmark | 3,188 | 47.4% |
| Italy | 3,044 | 17.9% |
| Hong Kong SAR China | 2,713 | 18% |
| New Zealand | 2,311 | 25.6% |
| Mexico | 1,714 | 14.7% |
| Chile | 1,629 | 22.3% |
| Sweden | 1,573 | 24.4% |
Most used with Klaviyo
Share of stores using Klaviyo that also use each technology.
| Technology | Category | Stores | % of Klaviyo stores |
|---|---|---|---|
| Meta Pixel | Advertising pixel | 123,243 | 78.3% |
| Google Analytics 4 | Analytics | 106,341 | 67.5% |
| Google Ads | Advertising pixel | 91,655 | 58.2% |
| Judge.me | Product reviews | 63,009 | 40% |
| TikTok Pixel | Advertising pixel | 51,077 | 32.4% |
| Klarna | Buy now, pay later | 36,534 | 23.2% |
| Triple Whale | Analytics & attribution | 17,007 | 10.8% |
| Loox | Product reviews | 13,980 | 8.9% |
| PageFly | Page builders | 13,889 | 8.8% |
| Afterpay | Buy now, pay later | 12,739 | 8.1% |
| Trustpilot | Product reviews | 12,738 | 8.1% |
| Swym Wishlist Plus | Wishlists | 11,484 | 7.3% |
| Microsoft Advertising (UET) | Advertising pixel | 10,854 | 6.9% |
| Gorgias | Customer support | 10,669 | 6.8% |
| Yotpo | Product reviews | 9,691 | 6.2% |
Other email & SMS marketing tools on Shopify
| Technology | Category | Stores | % of all stores |
|---|---|---|---|
| Omnisend | Email & SMS marketing | 24,857 | 3.3% |
| Privy | Email & SMS marketing | 10,001 | 1.3% |
| Attentive | Email & SMS marketing | 3,687 | 0.5% |
| Postscript | Email & SMS marketing | 3,294 | 0.4% |
Detected from each store's homepage code (scripts, tags and Shopify web pixels). Counts cover active Shopify stores we have detected. Methodology.