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Beauty store · San Francisco, United States

Fenty Beauty

Data from our crawl on · How we collect this data

Fenty Beauty is a beauty Shopify store based in San Francisco, United States with 1,036 products listed. It runs the Fenty theme with 7 apps detected, including Judge.me, Klaviyo and Klarna, and 2 ad or analytics pixels. Stores most like it: R+Co, MicroPerfumes.com and WONDERSKIN.

fentybeauty.com ↗

1,036products listed
46launched in the 30 days to Oct 25, 2026
~180kest. US search visits / month
7apps detected

What changed since our last crawl

Our crawl of October 25, 2026 compared with October 21, 2026.

Price drops

  1. The Fenty Flex Routine
    -14%
    $121 $140

Meta ads

We haven't matched Fenty Beauty to a Facebook page yet, so we have no ads for it.

Product launches

Fenty Beauty launches fast: its 50 newest products were published between Sep 17, 2026 and Oct 23, 2026, about 1 a day.

Newest products

  1. Fenty Beauty x CASETiFY: Ripple Phone Case, MagSafe Holder, Mini Gloss Bomb + Mini Invisimatte Bundle
    Phone Accessories · Oct 23, 2026
    $115
  2. Fenty Beauty x CASETiFY: Perfect Phone Case, Charm Hook, Mini Gloss Bomb + Keychain Bundle
    Phone Accessories · Oct 23, 2026
    $89.00
  3. Fenty Beauty x CASETiFY: MagSafe Holder, Gloss + Blot Bundle
    Phone Accessories · Oct 23, 2026
    $70.00
  4. Fenty Beauty x CASETiFY: Crossbody Strap + Gloss Bundle
    Phone Accessories · Oct 23, 2026
    $81.00
  5. Fenty Beauty x CASETiFY: Charm 'N Shine Gloss Bomb Bundle
    Phone Accessories · Oct 23, 2026
    $35.00
  6. Fenty Beauty x CASETiFY Midnight Earbuds Case
    Headphone Carrying Case · Oct 23, 2026
    $32.00 Sold out
  7. Fenty Beauty x CASETiFY Perfect Earbuds Case
    Headphone Carrying Case · Oct 23, 2026
    $32.00 Sold out
  8. Fenty Beauty x CASETiFY Logo Tablet Case
    Tablet Cases · Oct 23, 2026
    $74.00 Sold out
  9. Fenty Beauty x CASETiFY Midnight Snappy Cardholder Stand
    Mobile Phone Stands · Oct 23, 2026
    $38.00 Sold out
  10. Fenty Beauty x CASETiFY Logo Snappy Cardholder Stand
    Mobile Phone Stands · Oct 23, 2026
    $38.00 Sold out

Best sellers

Ranked by Fenty Beauty's own "best selling" sort order.

  1. Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry
    Toners · #1
    $18.00
  2. Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon
    US · #2
    $45.00
  3. Instant Reset Brightening Overnight Recovery Gel-Cream with Niacinamide + Kalahari Melon Oil
    Lotion & Moisturizer · #3
    $30.00
  4. Hydra Vizor Refill Invisible Moisturizer Broad Spectrum Spf 30 Sunscreen with Niacinamide + Kalahari Melon
    US · #4
    $40.00
  5. Gloss Bomb Universal Lip Luminizer — Fenty Glow
    Lip Gloss · #5
    $16.00
  6. Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter — Fenty Fresh
    Lotion & Moisturizer · #6
    $24.00
  7. Pro Filt'r Instant Retouch Primer — Soft Matte
    Face Primer · #7
    $20.00 Sold out
  8. Fenty Treatz Hydrating + Strengthening Lip Oil — Barbados Cherry
    Lip Balms & Treatments · #8
    $25.00
  9. Gloss Bomb Universal Lip Luminizer — Fu$$y
    Lip Gloss · #9
    $16.00
  10. Fenty Eau de Parfum
    Perfume & Cologne · #10
    $39.00

What it sells and how it prices

$49.00median price
$1.50 – $190price range
14%on sale
35%sold out

Top product types

  • Phone Accessories (30)
  • Bundle Builder (17)
  • Lip Gloss (8)
  • Bath & Body (4)
  • Lotion & Moisturizer (4)

Other brands (own brand: 70%)

  • Fenty Skin (18)
  • Fenty Hair (8)
  • Fenty Fragrance (4)

From 100 of its newest and best-selling products.

Catalog size over time

CrawlProducts listed
October 25, 20261,036
October 18, 20261,012
October 12, 20261,011
October 3, 20261,012

Tech stack

Theme Fenty theme
Apps (7) Judge.meKlaviyoKlarnaGlobal-eGorgiasAttentiveRivo
Pixels (2) TikTok PixelRakuten Advertising

Not detected on this store

No subscriptions appNo upsell & personalization appNo returns & shipping appNo analytics & attribution appNo Meta PixelNo Google AdsNo Pinterest Tag

Among the apps and pixels we detect on store homepages; a tool used only in checkout or the admin can be missed.

Stores similar to Fenty Beauty

Popular beauty stores in United States, those selling at similar prices first, then the most similar setup.

  • R+Co United States · similar prices · 8 shared tools
  • MicroPerfumes.com United States · similar prices · 7 shared tools
  • WONDERSKIN United States · similar prices · 7 shared tools
  • Rare Beauty United States · similar prices · 6 shared tools
  • OSEA® Malibu United States · similar prices · 6 shared tools
  • Summer Fridays United States · similar prices · 6 shared tools

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Data from our crawl of fentybeauty.com on October 25, 2026. Product figures come from its newest and best-selling products, not the full catalog; traffic is an estimate. Methodology.