Shopify stores using Rakuten Advertising

How many Shopify stores use Rakuten Advertising?

Rakuten Advertising is used by 857 active Shopify stores, 0.1% of the 750,590 stores we track (October 2026). Notable stores using it include Steve Madden, New Era Cap, Cole Haan. United States has the most stores using it (422, or 0.2% of that country's active Shopify stores), while adoption is highest in United Kingdom, where 0.3% of stores use it. Stores that run Rakuten Advertising most often pair it with Klaviyo (82.6% of them) and Meta Pixel (77.2%). We detect Rakuten Advertising from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.