Omnisend vs Postscript
Updated · How we collect this data
Omnisend runs on 20,146 live Shopify stores and Postscript on 3,387. Here is how the two email & SMS marketing tools compare on real adoption: by country, overlap, and the stores using each.
Which is more popular on Shopify, Omnisend or Postscript?
Omnisend is more widely used on Shopify than Postscript: we detect Omnisend on 20,146 active stores (3.3% of all stores we track) and Postscript on 3,387 (0.6%) as of October 2026, a ratio of about 5.9 to 1. 277 stores run both at the same time (8.2% of Postscript stores), which usually means a migration in progress or each tool covering a different job. Omnisend leads in every one of the largest Shopify markets we compared. Both have their biggest market in United States, with 6,249 stores on Omnisend and 2,967 on Postscript. Well-known stores on Omnisend without Postscript include Aelfric eden and GRUV Entertainment Store, while New Era Cap and KITSCH chose Postscript. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.
At a glance
| Omnisend | Postscript | |
|---|---|---|
| Active Shopify stores | 20,146 | 3,387 |
| Share of all stores | 3.3% | 0.6% |
| Largest market | United States (6,249) | United States (2,967) |
| Most often used with | Meta Pixel (76.7%) | Meta Pixel (80.2%) |
| Stores using both | 277 | |
Omnisend vs Postscript by country
Share of each country's active Shopify stores using each tool, for the largest markets of either.
| Country | Omnisend | Postscript | Leader |
|---|---|---|---|
| United States | 3.5% (6,249) | 1.7% (2,967) | Omnisend |
| United Kingdom | 3.6% (1,844) | 0.1% (70) | Omnisend |
| Australia | 3.7% (1,198) | 0.2% (69) | Omnisend |
| Canada | 3.3% (919) | 0.6% (182) | Omnisend |
| Hong Kong SAR China | 8.4% (1,055) | 0.2% (19) | Omnisend |
| China | 14.6% (886) | 0% (3) | Omnisend |
| France | 3.2% (653) | 0.1% (13) | Omnisend |
| India | 1.7% (609) | 0% (0) | Omnisend |
| Germany | 2.2% (560) | 0% (5) | Omnisend |
| Italy | 3.1% (431) | 0% (5) | Omnisend |
| Lithuania | 25.3% (433) | 0% (0) | Omnisend |
| South Africa | 7.7% (430) | 0% (0) | Omnisend |
Top Shopify stores using both Omnisend and Postscript
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | TooTimid.com | United States · Nashua | Expanse | 3,153 | Top 100k |
| 2 | MOEFLAVOR - Japanese-Inspired Lingerie & Anime Cosplay Fantasywear | United States · LAS VEGAS | Impulse | 331 | Top 500k |
| 3 | Grips4Less | United States · Chatsworth | Enterprise | 2,056 | Top 500k |
| 4 | GODSPEED NEW YORK | United States · VALLEY STREAM | Bullet | 505 | Top 500k |
| 5 | BIG TIME COLLECTIBLES | United States · Grand Prairie | Warehouse | 19,389 | Top 1M |
| 6 | Facepaint.com | United States · New York | Flex | 4,549 | Top 1M |
| 7 | Hyperlite LED | Hong Kong SAR China · hongkong | Enterprise | 627 | Top 1M |
| 8 | AMEKANA | United States · Carrollton | Impulse | 1,438 | Top 1M |
| 9 | Armada Merch | United States · Methuen | Enterprise | 2,747 | Top 1M |
| 10 | ARRO ATHLETICS | Canada · Campbell River | Symmetry | 35 | Top 1M |
Top stores using Postscript but not Omnisend
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | New Era Cap | United States · Buffalo | Dawn | 25,000+ | Top 50k |
| 2 | KITSCH | United States · LOS ANGELES | Unick | 808 | Top 50k |
| 3 | Missouri Star Quilt Company | United States · Hamilton | Dawn | 25,000+ | Top 50k |
| 4 | Portland Leather | United States · Austin | PLG Shopify | 273 | Top 50k |
| 5 | Resilia | United States · Rolling Hills Estates | Impulse | 4 | Top 50k |
| 6 | Frost Buddy | United States · Effingham | Horizon | 2,213 | Top 50k |
| 7 | outletdelcalcio | Italy · Roma | Dawn | 3,501 | Top 50k |
| 8 | Bask and Lather Co | United States · YONKERS | Focal | 70 | Top 50k |
| 9 | Wyze Labs, Inc. | United States · Kirkland | Dawn | 277 | Top 100k |
| 10 | RYZE | United States · Belgrade | Dawn | 273 | Top 100k |
Omnisend usage data · Postscript usage data · Omnisend alternatives · Postscript alternatives
Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.