Privy vs Postscript
Updated · How we collect this data
Privy runs on 8,939 live Shopify stores and Postscript on 3,387. Here is how the two email & SMS marketing tools compare on real adoption: by country, overlap, and the stores using each.
Which is more popular on Shopify, Privy or Postscript?
Privy is more widely used on Shopify than Postscript: we detect Privy on 8,939 active stores (1.5% of all stores we track) and Postscript on 3,387 (0.6%) as of October 2026, a ratio of about 2.6 to 1. 139 stores run both at the same time (4.1% of Postscript stores), which usually means a migration in progress or each tool covering a different job. Privy leads in every one of the largest Shopify markets we compared. Both have their biggest market in United States, with 4,399 stores on Privy and 2,967 on Postscript. Well-known stores on Privy without Postscript include MyFonts and Stüssy, while New Era Cap and KITSCH chose Postscript. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.
At a glance
| Privy | Postscript | |
|---|---|---|
| Active Shopify stores | 8,939 | 3,387 |
| Share of all stores | 1.5% | 0.6% |
| Largest market | United States (4,399) | United States (2,967) |
| Most often used with | Meta Pixel (73.7%) | Meta Pixel (80.2%) |
| Stores using both | 139 | |
Privy vs Postscript by country
Share of each country's active Shopify stores using each tool, for the largest markets of either.
| Country | Privy | Postscript | Leader |
|---|---|---|---|
| United States | 2.5% (4,399) | 1.7% (2,967) | Privy |
| Canada | 2.1% (598) | 0.6% (182) | Privy |
| United Kingdom | 1.3% (684) | 0.1% (70) | Privy |
| Australia | 1.7% (550) | 0.2% (69) | Privy |
| France | 1.2% (241) | 0.1% (13) | Privy |
| Hong Kong SAR China | 1.4% (176) | 0.2% (19) | Privy |
| Chile | 2.9% (185) | 0% (0) | Privy |
| India | 0.4% (165) | 0% (0) | Privy |
| China | 2.4% (145) | 0% (3) | Privy |
| Mexico | 1.3% (130) | 0% (2) | Privy |
| Italy | 0.8% (116) | 0% (5) | Privy |
| Japan | 0.7% (118) | 0% (0) | Privy |
Top Shopify stores using both Privy and Postscript
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Forte Series | United States · Newark | Broadcast | 75 | Top 100k |
| 2 | Grips4Less | United States · Chatsworth | Enterprise | 2,056 | Top 500k |
| 3 | DS Healthcare Group | United States · Miami | Dawn | 128 | Top 1M |
| 4 | Bravest Studios | United States · Brooklyn | Bravest Studios | 259 | Top 1M |
| 5 | Dura-Coating Technology | United States · Naples | Turbo | 192 | Top 1M |
| 6 | Orena Fragrances | United States · Ambler | Debut | 257 | Top 1M |
| 7 | Private Paradise Co. | United States · Orange | Boost | 288 | Top 1M |
| 8 | sprayplanet | United States · Garden Grove | Flex | 2,887 | Top 1M |
| 9 | Mashimarho | United States · Lynnwood | Avenue | 1,016 | Top 5M |
| 10 | ALTA | United States · Atlanta | Eclipse | 43 | Top 5M |
Top stores using Postscript but not Privy
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | New Era Cap | United States · Buffalo | Dawn | 25,000+ | Top 50k |
| 2 | KITSCH | United States · LOS ANGELES | Unick | 808 | Top 50k |
| 3 | Missouri Star Quilt Company | United States · Hamilton | Dawn | 25,000+ | Top 50k |
| 4 | Portland Leather | United States · Austin | PLG Shopify | 273 | Top 50k |
| 5 | Resilia | United States · Rolling Hills Estates | Impulse | 4 | Top 50k |
| 6 | Frost Buddy | United States · Effingham | Horizon | 2,213 | Top 50k |
| 7 | outletdelcalcio | Italy · Roma | Dawn | 3,501 | Top 50k |
| 8 | Bask and Lather Co | United States · YONKERS | Focal | 70 | Top 50k |
| 9 | Wyze Labs, Inc. | United States · Kirkland | Dawn | 277 | Top 100k |
| 10 | RYZE | United States · Belgrade | Dawn | 273 | Top 100k |
Privy usage data · Postscript usage data · Privy alternatives · Postscript alternatives
Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.