Trustpilot vs Yotpo

Which is more popular on Shopify, Trustpilot or Yotpo?

Trustpilot is more widely used on Shopify than Yotpo: we detect Trustpilot on 28,333 active stores (3.8% of all stores we track) and Yotpo on 17,651 (2.4%) as of October 2026, a ratio of about 1.6 to 1. 1,108 stores run both at the same time (6.3% of Yotpo stores), which usually means a migration in progress or each tool covering a different job. Yotpo leads in United States, Australia, Canada, while Trustpilot leads everywhere else among the largest Shopify countries. Their biggest markets are United Kingdom for Trustpilot (8,349 stores) and United States for Yotpo (8,919). Well-known stores on Trustpilot without Yotpo include World of Books and Littlebox India, while Stanley 1913 and Indigo chose Yotpo. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.