Trustpilot vs Yotpo
Updated · How we collect this data
Trustpilot runs on 23,443 live Shopify stores and Yotpo on 14,915. Here is how the two product reviews tools compare on real adoption: by country, overlap, and the stores using each.
Which is more popular on Shopify, Trustpilot or Yotpo?
Trustpilot is more widely used on Shopify than Yotpo: we detect Trustpilot on 23,443 active stores (3.8% of all stores we track) and Yotpo on 14,915 (2.4%) as of October 2026, a ratio of about 1.6 to 1. 985 stores run both at the same time (6.6% of Yotpo stores), which usually means a migration in progress or each tool covering a different job. Yotpo leads in United States, Australia, Canada, while Trustpilot leads everywhere else among the largest Shopify countries. Their biggest markets are United Kingdom for Trustpilot (6,947 stores) and United States for Yotpo (7,573). Well-known stores on Trustpilot without Yotpo include World of Books and Littlebox India, while Stanley 1913 and Indigo chose Yotpo. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.
At a glance
| Trustpilot | Yotpo | |
|---|---|---|
| Active Shopify stores | 23,443 | 14,915 |
| Share of all stores | 3.8% | 2.4% |
| Largest market | United Kingdom (6,947) | United States (7,573) |
| Most often used with | Meta Pixel (73.2%) | Meta Pixel (76.7%) |
| Stores using both | 985 | |
Trustpilot vs Yotpo by country
Share of each country's active Shopify stores using each tool, for the largest markets of either.
| Country | Trustpilot | Yotpo | Leader |
|---|---|---|---|
| United States | 1.6% (2,867) | 4.3% (7,573) | Yotpo |
| United Kingdom | 13.7% (6,947) | 2.8% (1,417) | Trustpilot |
| Netherlands | 13.5% (2,032) | 2% (298) | Trustpilot |
| Denmark | 33.2% (1,893) | 1.2% (68) | Trustpilot |
| Italy | 11.9% (1,672) | 0.8% (116) | Trustpilot |
| Australia | 1.6% (524) | 3.9% (1,248) | Yotpo |
| France | 6.8% (1,384) | 1.7% (350) | Trustpilot |
| Germany | 5.7% (1,445) | 1% (265) | Trustpilot |
| Canada | 1.2% (331) | 2.7% (756) | Yotpo |
| Hong Kong SAR China | 4.1% (512) | 1.4% (180) | Trustpilot |
| Spain | 4.2% (496) | 1.5% (173) | Trustpilot |
| Sweden | 10.6% (536) | 2.1% (107) | Trustpilot |
Top Shopify stores using both Trustpilot and Yotpo
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | OtterBox | United States · Fort Collins | Horizon | 779 | Top 50k |
| 2 | BricoBravo | Italy · Roma | Hyper | 25,000+ | Top 50k |
| 3 | WARDOW | Germany · Wustermark | Horizon | 25,000+ | Top 50k |
| 4 | Loop Earplugs | Belgium · Antwerpen | Loop | 56 | Top 50k |
| 5 | Speedo | United Kingdom · London | Fuse | 1,405 | Top 50k |
| 6 | Disturbia | United Kingdom · Cramlington | Prestige | 3,313 | Top 50k |
| 7 | Manucurist | France · PARIS | Be Yours | 573 | Top 50k |
| 8 | Disturbia | United States · Grove City | Prestige | 3,028 | Top 50k |
| 9 | New Era Cap | Germany · Köln | UA 2.3.1 - New Era | 6,071 | Top 50k |
| 10 | Scuffers | Spain · Pozuelo de Alarcón | Showcase | 1,606 | Top 50k |
Top stores using Trustpilot but not Yotpo
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | World of Books | United Kingdom · Coventry | Dawn | 25,000+ | Top 10k |
| 2 | Littlebox India | India · New Delhi | Symmetry | 6,534 | Top 10k |
| 3 | LoveCrafts | United Kingdom · Wokingham | Custom | 25,000+ | Top 50k |
| 4 | ESN | Germany · Elmshorn | ESN | 143 | Top 50k |
| 5 | Missouri Star Quilt Company | United States · Hamilton | Dawn | 25,000+ | Top 50k |
| 6 | Laura Geller Beauty | United States · Asbury Park | Dawn | 313 | Top 50k |
| 7 | BloomChic | United States · Dover | Impulse | 14,465 | Top 50k |
| 8 | YoungLA | United States · Northridge | Prestige | 806 | Top 50k |
| 9 | The GLD Shop | United States · Miami | Debut | 11,155 | Top 50k |
| 10 | Rinascimento | Italy | ICT | 1,424 | Top 50k |
Top stores using Yotpo but not Trustpilot
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Stanley 1913 | United States · Seattle | Dawn | 337 | Top 50k |
| 2 | Indigo | Canada · Toronto | Dawn | 25,000+ | Top 50k |
| 3 | Steve Madden | United States · Long Island City | Dawn | 2,500 | Top 50k |
| 4 | New Era Cap | United States · Buffalo | Dawn | 25,000+ | Top 50k |
| 5 | Eddie Bauer | United States · New York | Eddie Bauer | 1,121 | Top 50k |
| 6 | Cole Haan | United States · Greenland | Horizon | 1,037 | Top 50k |
| 7 | Tuckernuck | United States · Washington | Tuckernuck Redesign | 15,685 | Top 50k |
| 8 | The Good and the Beautiful | United States · Lehi | Dawn | 769 | Top 50k |
| 9 | Life Is Good | United States · Hudson | Life is Good Base | 25,000+ | Top 50k |
| 10 | edikted | United States · new castle | Avex | 11,005 | Top 50k |
Trustpilot usage data · Yotpo usage data · Trustpilot alternatives · Yotpo alternatives
Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.