Shopify stores using Story theme
Updated · How we collect this data
846 active Shopify stores use Story theme, 0.1% of the 750,590 stores we track. It ranks #99 of 458 in shopify theme.
How many Shopify stores use Story theme?
Story theme is used by 846 active Shopify stores, 0.1% of the 750,590 stores we track (October 2026). That ranks it number 99 of 458 shopify theme themes we detect, by number of stores. Notable stores using it include Mars By GHC, Ladida, Cellumove DE. United States has the most stores using it (229, or 0.1% of that country's active Shopify stores), while adoption is highest in France, where 0.8% of stores use it. We read the theme each storefront reports to Shopify, so customized copies still count under the original theme name and stores on fully custom builds are not counted. Counts refresh with every crawl of the full store list.
Top Shopify stores using Story theme
Ranked by web traffic tier (Chrome UX Report), then Tranco rank within a tier.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Mars By GHC | United States · Wilmington | Story | 1,210 | Top 500k |
| 2 | Ladida | United States · Lakewood | Story | 25,000+ | Top 500k |
| 3 | Cellumove DE | United States · Albuquerque | Story | 65 | Top 500k |
| 4 | Cocina con BRA | Spain · Valls | Story | 509 | Top 500k |
| 5 | HIYA | China · 金山区 | Story | 206 | Top 500k |
| 6 | FittaBella | United States · Albuquerque | Story | 11 | Top 500k |
| 7 | Mira | United States · Sheridan | Story | 8 | Top 500k |
| 8 | Ouate de Phoque | Canada · Granby | Story | 803 | Top 500k |
| 9 | Taana Baana | India · Ahmedabad | Story | 3,483 | Top 500k |
| 10 | Terractive | India · Mumbai | Story | 292 | Top 500k |
| 11 | Steak King | Hong Kong SAR China · Wong Chuk Hang | Story | 237 | Top 500k |
| 12 | Honest Paws | United States · League City | Story | 23 | Top 1M |
| 13 | STL Tones | United States · Franklin | Story | 263 | Top 1M |
| 14 | Shoe Mill | United States · Clackamas | Story | 2,380 | Top 1M |
| 15 | Kent Rollins | United States · Wellington | Story | 83 | Top 1M |
| 16 | JHS Pedals | United States · Grandview | Story | 306 | Top 1M |
| 17 | Baumélis FR | United Kingdom · London | Story | 8 | Top 1M |
| 18 | Be Kind to Everyone | United States · Cumming | Story | 119 | Top 1M |
| 19 | Buchardt Audio | Denmark · Them | Story | 32 | Top 1M |
| 20 | Cellumove.ES | United States · Albuquerque | Story | 77 | Top 1M |
| 21 | Detroit Performance RC | United States · Clarkston | Story | 1,656 | Top 1M |
| 22 | Fabreeko | United States · Pembroke Pines | Story | 848 | Top 1M |
| 23 | GlowUpByParis | France · Fleurance | Story | 37 | Top 1M |
| 24 | iroirocolors.com | United States · Katy | Story | 53 | Top 1M |
| 25 | Lovely Littles | United States · Lakewood | Story | 1,849 | Top 1M |
| 26 | Ottawa Valley Air Paddle | Canada · Arnprior | Story | 1,320 | Top 1M |
| 27 | Pebel | India · Mumbai | Story | 363 | Top 1M |
| 28 | Life Style | France · PONS | Story | 269 | Top 1M |
| 29 | Freudentier | Germany · Hamburg | Story | 65 | Top 1M |
| 30 | Wall Art | Poland · Wrocław | Story | 3,910 | Top 1M |
| 31 | Winc | United States · Lake Forest | Story | 274 | Top 5M |
| 32 | Burch's Shoes | United States · Clackamas | Story | 2,380 | Top 5M |
| 33 | Dr. Bailey Skin Care | United States · Sebastopol | Story | 75 | Top 5M |
| 34 | Pencils.com | United States · Stockton | Story | 204 | Top 5M |
| 35 | BERNINA of Naperville | United States · Naperville | Story | 7,850 | Top 5M |
| 36 | Audio Essence | Switzerland · Zürich | Story | 767 | Top 5M |
| 37 | Access Mobile | French Guiana · Cayenne | Story | 36 | Top 5M |
| 38 | Acoustic Union | Serbia · Beograd-Zemun | Story | 1,086 | Top 5M |
| 39 | Ailence Paris | France · Nimes | Story | 3 | Top 5M |
| 40 | 秋保ワイナリー | Japan · 仙台市太白区 | Story | 81 | Top 5M |
| 41 | Cantine Amalberga | Italy · Ostuni | Story | 22 | Top 5M |
| 42 | ANES CHOPPING | Benin | Story | 16 | Top 5M |
| 43 | Angus Cattle Co | United States · Laingsburg | Story | 14 | Top 5M |
| 44 | Arvento | Hong Kong SAR China · Bowrington | Story | 209 | Top 5M |
| 45 | A Yarn Story | United Kingdom · Bath | Story | 56 | Top 5M |
| 46 | נעלי באום | Israel · Rehovot | Story | 129 | Top 5M |
| 47 | Bean Counter Bakery | United States · Worcester | Story | 202 | Top 5M |
| 48 | fajasbellamichell.mx | Mexico · Ciudad de México | Story | 185 | Top 5M |
| 49 | BISBY | United States · Lexington | Story | 614 | Top 5M |
| 50 | Black Market | Hong Kong SAR China · Wong Chuk Hang | Story | 30 | Top 5M |
Story theme adoption by country
| Country | Stores using it | % of the country's stores |
|---|---|---|
| United States | 229 | 0.1% |
| France | 201 | 0.8% |
| Canada | 50 | 0.1% |
| United Kingdom | 39 | 0.1% |
| Australia | 33 | 0.1% |
| Germany | 31 | 0.1% |
| Japan | 21 | 0.1% |
| Italy | 20 | 0.1% |
| Belgium | 13 | 0.3% |
| India | 11 | 0% |
| Hong Kong SAR China | 11 | 0.1% |
| Netherlands | 10 | 0.1% |
| Côte d’Ivoire | 10 | 4% |
| Ireland | 10 | 0.2% |
| Denmark | 9 | 0.1% |
Shopify themes with similar usage
Themes ranked just above and below Story theme by number of stores. See the best Shopify themes by real usage.
| Technology | Category | Stores | % of all stores |
|---|---|---|---|
| Shella theme | Shopify theme | 871 | 0.1% |
| Taiga theme | Shopify theme | 868 | 0.1% |
| Retina theme | Shopify theme | 860 | 0.1% |
| Avenue theme | Shopify theme | 851 | 0.1% |
| FullStack theme | Shopify theme | 847 | 0.1% |
| Colorblock theme | Shopify theme | 842 | 0.1% |
| Modular theme | Shopify theme | 798 | 0.1% |
| Cornerstone theme | Shopify theme | 794 | 0.1% |
| Habitat theme | Shopify theme | 792 | 0.1% |
| Minion theme | Shopify theme | 786 | 0.1% |
Detected from each store's homepage code (the theme Shopify reports for the storefront). Counts cover active Shopify stores we have detected. Methodology.