Shopify stores using Story theme
Updated · How we collect this data
650 active Shopify stores use Story theme, 0.1% of the 614,243 stores we track. It ranks #101 of 399 in shopify theme.
How many Shopify stores use Story theme?
Story theme is used by 650 active Shopify stores, 0.1% of the 614,243 stores we track (October 2026). That ranks it number 101 of 399 shopify theme themes we detect, by number of stores. Notable stores using it include Mars By GHC, Ladida, Cellumove DE. United States has the most stores using it (176, or 0.1% of that country's active Shopify stores), while adoption is highest in France, where 0.6% of stores use it. We read the theme each storefront reports to Shopify, so customized copies still count under the original theme name and stores on fully custom builds are not counted. Counts refresh with every crawl of the full store list.
Top Shopify stores using Story theme
Ranked by web traffic tier (Chrome UX Report), then Tranco rank within a tier.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Mars By GHC | United States · Wilmington | Story | 1,181 | Top 500k |
| 2 | Ladida | United States · Lakewood | Story | 25,000+ | Top 500k |
| 3 | Cellumove DE | United States · Albuquerque | Story | 64 | Top 500k |
| 4 | Cocina con BRA | Spain · Valls | Story | 529 | Top 500k |
| 5 | HIYA | China · 金山区 | Story | 203 | Top 500k |
| 6 | FittaBella | United States · Albuquerque | Story | 11 | Top 500k |
| 7 | Mira | United States · Sheridan | Story | 8 | Top 500k |
| 8 | Ouate de Phoque | Canada · Granby | Story | 765 | Top 500k |
| 9 | Taana Baana | India · Ahmedabad | Story | 3,371 | Top 500k |
| 10 | Terractive | India · Mumbai | Story | 271 | Top 500k |
| 11 | Steak King | Hong Kong SAR China · Wong Chuk Hang | Story | 240 | Top 500k |
| 12 | Skin Type Solutions | United States · Miami | Story | 1,847 | Top 1M |
| 13 | Discounted Sunglasses | United Kingdom · Braintree | Story | 11,093 | Top 1M |
| 14 | Honest Paws | United States · League City | Story | 23 | Top 1M |
| 15 | STL Tones | United States · Franklin | Story | 263 | Top 1M |
| 16 | Shoe Mill | United States · Clackamas | Story | 2,362 | Top 1M |
| 17 | JHS Pedals | United States · Grandview | Story | 303 | Top 1M |
| 18 | Baumélis FR | United Kingdom · London | Story | 8 | Top 1M |
| 19 | Cellumove.ES | United States · Albuquerque | Story | 76 | Top 1M |
| 20 | William Dam Seeds | Canada · Dundas | Story | 1,450 | Top 1M |
| 21 | Detroit Performance RC | United States · Clarkston | Story | 1,651 | Top 1M |
| 22 | Fabreeko | United States · Pembroke Pines | Story | 839 | Top 1M |
| 23 | iroirocolors.com | United States · Katy | Story | 53 | Top 1M |
| 24 | Lovely Littles | United States · Lakewood | Story | 1,861 | Top 1M |
| 25 | Pebel | India · Mumbai | Story | 363 | Top 1M |
| 26 | Wall Art | Poland · Wrocław | Story | 3,915 | Top 1M |
| 27 | Winc | United States · Lake Forest | Story | 274 | Top 5M |
| 28 | Dr. Bailey Skin Care | United States · Sebastopol | Story | 75 | Top 5M |
| 29 | Audio Essence | Switzerland · Zürich | Story | 766 | Top 5M |
| 30 | Blue Sky Scrubs | United States · Austin | Story | 1,447 | Top 5M |
| 31 | Access Mobile | French Guiana · Cayenne | Story | 34 | Top 5M |
| 32 | Acoustic Union | Serbia · Beograd-Zemun | Story | 1,091 | Top 5M |
| 33 | Ailence Paris | France · Nimes | Story | 3 | Top 5M |
| 34 | 秋保ワイナリー | Japan · 仙台市太白区 | Story | 81 | Top 5M |
| 35 | VALLEGNA SOCIETA' AGRICOLA S.R.L. | Italy · Ostuni | Story | 23 | Top 5M |
| 36 | Angus Cattle Co | United States · Laingsburg | Story | 14 | Top 5M |
| 37 | ApevieSimulator | United States · Huntington Beach | Story | 414 | Top 5M |
| 38 | Arvento | Hong Kong SAR China · Bowrington | Story | 209 | Top 5M |
| 39 | A Yarn Story | United Kingdom · Bath | Story | 50 | Top 5M |
| 40 | Bean Counter Bakery | United States · Worcester | Story | 198 | Top 5M |
| 41 | Black Market | Hong Kong SAR China · Wong Chuk Hang | Story | 41 | Top 5M |
| 42 | Bohelle | United States · Truth or Consequences | Story | 432 | Top 5M |
| 43 | Joseph Cartron | France · Nuits-Saint-Georges | Story | 71 | Top 5M |
| 44 | BRAUWELT Köln | Germany · Köln | Story | 45 | Top 5M |
| 45 | Breaks des Titans | Canada · Chicoutimi | Story | 1,699 | Top 5M |
| 46 | Cake Bloom | United States · Charlottesville | Story | 90 | Top 5M |
| 47 | Carta dei Vini | Italy · Roma | Story | 1,513 | Top 5M |
| 48 | Casas Patronales | Chile · Las Condes | Story | 26 | Top 5M |
| 49 | Celederm | Belgium · Liège | Story | 7 | Top 5M |
| 50 | Cellumove.CZ | United States · Albuquerque | Story | 65 | Top 5M |
Story theme adoption by country
| Country | Stores using it | % of the country's stores |
|---|---|---|
| United States | 176 | 0.1% |
| France | 121 | 0.6% |
| Canada | 40 | 0.1% |
| United Kingdom | 32 | 0.1% |
| Australia | 30 | 0.1% |
| Germany | 24 | 0.1% |
| Japan | 21 | 0.1% |
| Italy | 14 | 0.1% |
| Hong Kong SAR China | 12 | 0.1% |
| Côte d’Ivoire | 11 | 4.5% |
| Netherlands | 10 | 0.1% |
| India | 9 | 0% |
| Burkina Faso | 8 | 23.5% |
| Benin | 8 | 10.8% |
| Ireland | 8 | 0.2% |
Shopify themes with similar usage
Themes ranked just above and below Story theme by number of stores. See the best Shopify themes by real usage.
| Technology | Category | Stores | % of all stores |
|---|---|---|---|
| Retina theme | Shopify theme | 694 | 0.1% |
| Habitat theme | Shopify theme | 671 | 0.1% |
| Cornerstone theme | Shopify theme | 671 | 0.1% |
| Modular theme | Shopify theme | 665 | 0.1% |
| Galleria theme | Shopify theme | 657 | 0.1% |
| Minion theme | Shopify theme | 626 | 0.1% |
| FullStack theme | Shopify theme | 624 | 0.1% |
| Vantage theme | Shopify theme | 612 | 0.1% |
| Rhythm theme | Shopify theme | 609 | 0.1% |
| Alchemy theme | Shopify theme | 602 | 0.1% |
Detected from each store's homepage code (the theme Shopify reports for the storefront). Counts cover active Shopify stores we have detected. Methodology.