Klarna vs Afterpay

Updated · How we collect this data

Klarna runs on 88,054 live Shopify stores and Afterpay on 20,255. Here is how the two buy now, pay later tools compare on real adoption: by country, overlap, and the stores using each.

Klarna vs Afterpay: active Shopify stores Klarna 88,054 Afterpay 20,255
Klarna is installed on 4.3x as many Shopify stores as Afterpay; 5,976 stores use both.

Which is more popular on Shopify, Klarna or Afterpay?

Klarna is more widely used on Shopify than Afterpay: we detect Klarna on 88,054 active stores (14.3% of all stores we track) and Afterpay on 20,255 (3.3%) as of October 2026, a ratio of about 4.3 to 1. 5,976 stores run both at the same time (29.5% of Afterpay stores), which usually means a migration in progress or each tool covering a different job. Afterpay leads in United States, Australia, New Zealand, while Klarna leads everywhere else among the largest Shopify countries. Their biggest markets are United Kingdom for Klarna (15,709 stores) and Australia for Afterpay (7,199). Well-known stores on Klarna without Afterpay include Fender and Gymshark US, while JB Hi-Fi and Comfrt chose Afterpay. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.

At a glance

KlarnaAfterpay
Active Shopify stores88,05420,255
Share of all stores14.3%3.3%
Largest marketUnited Kingdom (15,709)Australia (7,199)
Most often used withMeta Pixel (66.1%)Meta Pixel (77.6%)
Stores using both5,976

Klarna vs Afterpay by country

Share of each country's active Shopify stores using each tool, for the largest markets of either.

CountryKlarnaAfterpayLeader
United Kingdom 30.9% (15,709) 2.8% (1,420) Klarna
Germany 56.9% (14,391) 1% (263) Klarna
United States 3.1% (5,525) 3.2% (5,735) Afterpay
Australia 3.4% (1,085) 22.4% (7,199) Afterpay
France 38.4% (7,849) 1.6% (322) Klarna
Italy 55.2% (7,778) 0.7% (101) Klarna
Netherlands 45.7% (6,879) 1.7% (255) Klarna
Spain 47.1% (5,609) 1% (120) Klarna
Sweden 61.9% (3,124) 1.6% (79) Klarna
Denmark 38.1% (2,172) 1.3% (73) Klarna
Hong Kong SAR China 13.3% (1,669) 4.2% (522) Klarna
New Zealand 1.3% (103) 25.2% (1,952) Afterpay

Top Shopify stores using both Klarna and Afterpay

# Store Country Theme Products Popularity
1 Pilgrim India India · Tauru Focal 223 Top 5k
2 Fashion Nova United States · Vernon Custom 25,000+ Top 10k
3 Cole Haan United States · Greenland Horizon 1,037 Top 50k
4 BloomChic United States · Dover Impulse 14,465 Top 50k
5 The Brick Canada · Toronto Brick 25,000+ Top 50k
6 Micas Hong Kong SAR China · Hong Kong Island Impulse 3,826 Top 50k
7 The Animal Rescue Site United States · Seattle Dawn 19,818 Top 50k
8 Life Is Good United States · Hudson Life is Good Base 25,000+ Top 50k
9 The GLD Shop United States · Miami Debut 11,155 Top 50k
10 COMMENSE Hong Kong SAR China · Cheung Sha Wan Impulse 13,801 Top 50k

Top stores using Afterpay but not Klarna

# Store Country Theme Products Popularity
1 JB Hi-Fi Australia · Southbank JB Hi-Fi 25,000+ Top 10k
2 Comfrt United States · Miami Custom 379 Top 10k
3 Alo Yoga United States · Beverly Hills Production (refs/tags/re) 4,098 Top 50k
4 Steve Madden United States · Long Island City Dawn 2,500 Top 50k
5 KITSCH United States · LOS ANGELES Unick 808 Top 50k
6 The Good Guys Discount Warehouses (Australia) Pty Ltd Australia · Southbank Custom 8,994 Top 50k
7 edikted United States · new castle Avex 11,005 Top 50k
8 DTLR United States · Hanover Debut 25,000+ Top 50k
9 Mac Duggal United States · Burr Ridge Dawn 4,177 Top 50k
10 Smooche United States · West Hollywood Palo Alto 27 Top 50k

Klarna usage data · Afterpay usage data · Klarna alternatives · Afterpay alternatives

Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.