Shopify stores using Baseline theme

Updated October 4, 2026 · How we collect this data

1,029 active Shopify stores use Baseline theme, 0.2% of the 614,243 stores we track. It ranks #74 of 399 in shopify theme.

1,029

Shopify stores

0.2%

of active stores

#74

in shopify theme

United States

largest market (260 stores)

How many Shopify stores use Baseline theme?

Baseline theme is used by 1,029 active Shopify stores, 0.2% of the 614,243 stores we track (October 2026). That ranks it number 74 of 399 shopify theme themes we detect, by number of stores. Notable stores using it include Bla Bli Blu, Oliver Cabell, Lox & Chain. United States has the most stores using it (260, or 0.1% of that country's active Shopify stores), while adoption is highest in Australia, where 0.4% of stores use it. We read the theme each storefront reports to Shopify, so customized copies still count under the original theme name and stores on fully custom builds are not counted. Counts refresh with every crawl of the full store list.

Top Shopify stores using Baseline theme

Ranked by web traffic tier (Chrome UX Report), then Tranco rank within a tier.

#	Store	Country	Theme	Products	Popularity
1	Bla Bli Blu blabliblulife.com	India · Gurugram	Baseline	82	Top 50k
2	Oliver Cabell olivercabell.com	United States · Plymouth	Baseline	349	Top 500k
3	Lox & Chain loxandchain.com	Australia · Myocum	Baseline	424	Top 500k
4	Mockup.Maison mockup.maison	Switzerland · Zürich	Baseline	3,625	Top 500k
5	Banaani™ banaanieyewear.fi	Finland · Turku	Baseline	1,872	Top 500k
6	TSV München von 1860 e.V. tsv1860shop.org	Germany · München	Baseline	75	Top 500k
7	HWBT hwbt.shop	United Kingdom · Leicester	Baseline	21	Top 500k
8	Portals Parfums portalsparfums.com	United States · Hollywood	Baseline	39	Top 500k
9	Hermanos Koumori hermanoskoumori.com	Mexico · Mexico	Baseline	175	Top 500k
10	HOUSE OF ERRORS houseoferrors.org	United Kingdom · London	Baseline	139	Top 500k
11	Kpop Planet Global k-pop-planet.com	South Korea · Gangnam-gu	Baseline	3,486	Top 1M
12	SPLENDIDO splendido-magazin.de	Germany · München	Baseline	773	Top 1M
13	Capsule capsuletoronto.com	Canada · Toronto	Baseline	1,763	Top 1M
14	Alexandre Pavao alexandrepavao.com	Brazil · São Paulo	Baseline	88	Top 1M
15	Anicorn anicorn-watches.com	Hong Kong SAR China · Hong Kong	Baseline	122	Top 1M
16	Rebel against the standards. borntostandout.com	United States · Hackensack	Baseline	76	Top 1M
17	BRAT brat-clothing.com	United Kingdom · London	Baseline	119	Top 1M
18	Carry Om carryom.com	Philippines · Antipolo	Baseline	311	Top 1M
19	Den denoutdoors.com	United States · Boonton Township	Baseline	79	Top 1M
20	Feners feners.com	Spain · Barcelona	Baseline	281	Top 1M
21	Fortunata Brand fortunatabrand.com	Spain · Barcelona	Baseline	56	Top 1M
22	Hanifa hanifa.co	United States · rockville	Baseline	138	Top 1M
23	Jesus Loves You jesuslovesyou.company	United States · Snellville	Baseline	72	Top 1M
24	lohause lohause.com	Portugal · Lisboa	Baseline	213	Top 1M
25	Participation participationco.com	Hong Kong SAR China · Chai Wan	Baseline	55	Top 1M
26	Rocacorba Clothing Girona rocacorbagirona.com	Spain · Juià	Baseline	331	Top 1M
27	6TM® MAGAZINE shop.6tm-magazine.com	France · Saint-Lô	Baseline	1,907	Top 1M
28	Tenpalm tenpalm.net	Japan · 京都市	Baseline	1,541	Top 1M
29	Teuta Matoshi teutamatoshi.com	United States · Lewes	Baseline	753	Top 1M
30	WASTED PARIS wasted.fr	France · Paris	Baseline	333	Top 1M
31	MADAX madax-online.com	Hong Kong SAR China · Yau Ma Tei	Baseline	5,078	Top 5M
32	Good As Gold goodasgoldshop.com	New Zealand · Wellington	Baseline	7,251	Top 5M
33	Areaware areaware.com	United States · Covina	Baseline	24	Top 5M
34	Donkey Products donkey-products.com	Germany · Hamburg	Baseline	265	Top 5M
35	100% Electronica 100percentelectronica.com	United States · Los Angeles	Baseline	102	Top 5M
36	12 Pulgadas 12pulgadasbcn.com	Spain · Barcelona	Baseline	1,860	Top 5M
37	1804 Books 1804books.com	United States · New York	Baseline	576	Top 5M
38	4028 4028.co.uk	United Kingdom · Twickenham	Baseline	17	Top 5M
39	77Industry 77industry.com	Germany · Hannover	Baseline	106	Top 5M
40	AALLSS aallss.com	Singapore · Singapore	Baseline	8	Top 5M
41	ADMOR admor.co	Poland · Warszawa	Baseline	112	Top 5M
42	Aa Furniture aeaefurniture.com	Singapore · Singapore	Baseline	24	Top 5M
43	aesene aesene.com	United Kingdom · Heywood	Baseline	51	Top 5M
44	AGAINST LAB. againstlab.com	Malaysia · KUALA LUMPUR	Baseline	245	Top 5M
45	aynissmile allyouneedissmile.com	Spain · Sant Just Desvern	Baseline	59	Top 5M
46	Alter Ego official alterego-official.com	Netherlands · Amsterdam	Baseline	301	Top 5M
47	ÁMR DE SAÍSON amrdesaison.com	Thailand · Bangkok	Baseline	232	Top 5M
48	AnalogTheRoom analogtheroom.com	United Arab Emirates · Dubai	Baseline	753	Top 5M
49	Analogue Shop analogueshop.com	Netherlands · Amsterdam	Baseline	1,667	Top 5M
50	andafterthat andafterthat.net	United States · McAllen	Baseline	18	Top 5M

Baseline theme adoption by country

Country	Stores using it	% of the country's stores
United States	260	0.1%
Australia	114	0.4%
United Kingdom	86	0.2%
Germany	62	0.2%
Canada	57	0.2%
Italy	46	0.3%
France	39	0.2%
Spain	37	0.3%
Denmark	24	0.4%
New Zealand	23	0.3%
Japan	21	0.1%
Netherlands	20	0.1%
Hong Kong SAR China	18	0.1%
India	18	0%
Sweden	15	0.3%

Shopify themes with similar usage

Themes ranked just above and below Baseline theme by number of stores. See the best Shopify themes by real usage.

Technology	Category	Stores	% of all stores
Ignite theme	Shopify theme	1,192	0.2%
Xtra theme	Shopify theme	1,182	0.2%
Ecomus theme	Shopify theme	1,153	0.2%
Envy theme	Shopify theme	1,141	0.2%
Release theme	Shopify theme	1,060	0.2%
District theme	Shopify theme	1,023	0.2%
Testament theme	Shopify theme	994	0.2%
Athens theme	Shopify theme	994	0.2%
Gecko theme	Shopify theme	959	0.2%
Narrative theme	Shopify theme	932	0.2%

Detected from each store's homepage code (the theme Shopify reports for the storefront). Counts cover active Shopify stores we have detected. Methodology.