Shopify stores using Baseline theme
Updated · How we collect this data
1,322 active Shopify stores use Baseline theme, 0.2% of the 750,590 stores we track. It ranks #74 of 458 in shopify theme.
How many Shopify stores use Baseline theme?
Baseline theme is used by 1,322 active Shopify stores, 0.2% of the 750,590 stores we track (October 2026). That ranks it number 74 of 458 shopify theme themes we detect, by number of stores. Notable stores using it include Bla Bli Blu, Retrospekt, Oliver Cabell. United States has the most stores using it (349, or 0.2% of that country's active Shopify stores), while adoption is highest in Australia, where 0.4% of stores use it. We read the theme each storefront reports to Shopify, so customized copies still count under the original theme name and stores on fully custom builds are not counted. Counts refresh with every crawl of the full store list.
Top Shopify stores using Baseline theme
Ranked by web traffic tier (Chrome UX Report), then Tranco rank within a tier.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Bla Bli Blu | India · Gurugram | Baseline | 90 | Top 50k |
| 2 | Retrospekt | United States · Milwaukee | Baseline | 25,000+ | Top 500k |
| 3 | Oliver Cabell | United States · Excelsior | Baseline | 366 | Top 500k |
| 4 | STUDIOCULT | United States · Great Neck | Baseline | 103 | Top 500k |
| 5 | Gelato Messina | Australia · Marrickville | Baseline | 251 | Top 500k |
| 6 | Lox & Chain | Australia · Myocum | Baseline | 419 | Top 500k |
| 7 | KUURTH | Spain · Barcelona | Baseline | 355 | Top 500k |
| 8 | Mockup.Maison | Switzerland · Zürich | Baseline | 3,702 | Top 500k |
| 9 | Banaani™ | Finland · Turku | Baseline | 1,891 | Top 500k |
| 10 | one nova | Japan · 世田谷区 | Baseline | 15 | Top 500k |
| 11 | TSV München von 1860 e.V. | Germany · München | Baseline | 77 | Top 500k |
| 12 | HOUSE OF ERRORS | United Kingdom · London | Baseline | 144 | Top 500k |
| 13 | Kpop Planet Global | South Korea · Gangnam-gu | Baseline | 3,571 | Top 1M |
| 14 | California Arts | United States · Los Angeles | Baseline | 140 | Top 1M |
| 15 | SPLENDIDO | Germany · München | Baseline | 802 | Top 1M |
| 16 | Capsule | Canada · Toronto | Baseline | 1,854 | Top 1M |
| 17 | Shop-Pêche | United States · Brooklyn | Baseline | 486 | Top 1M |
| 18 | Alexandre Pavao | Brazil · São Paulo | Baseline | 87 | Top 1M |
| 19 | Anicorn | Hong Kong SAR China · Hong Kong | Baseline | 128 | Top 1M |
| 20 | Rebel against the standards. | United States · Hackensack | Baseline | 84 | Top 1M |
| 21 | BRAT | United Kingdom · London | Baseline | 133 | Top 1M |
| 22 | Carry Om Philippines | Philippines · Antipolo | Baseline | 318 | Top 1M |
| 23 | Den | United States · Boonton Township | Baseline | 79 | Top 1M |
| 24 | Feners | Spain · Barcelona | Baseline | 292 | Top 1M |
| 25 | Fortunata Brand | Spain · Barcelona | Baseline | 56 | Top 1M |
| 26 | Futuremade Studio (FTMD.) | Malaysia · Petaling Jaya | Baseline | 337 | Top 1M |
| 27 | Hanifa | United States · rockville | Baseline | 138 | Top 1M |
| 28 | Human With Attitude | France · Argenteuil | Baseline | 106 | Top 1M |
| 29 | lohause | Portugal · Lisboa | Baseline | 221 | Top 1M |
| 30 | Participation | Hong Kong SAR China · Chai Wan | Baseline | 57 | Top 1M |
| 31 | Prohibited | Germany · Berlin | Baseline | 828 | Top 1M |
| 32 | Rocacorba Clothing Girona | Spain · Juià | Baseline | 328 | Top 1M |
| 33 | RYVKstudio | United States · Longmont | Baseline | 2,467 | Top 1M |
| 34 | 6TM® MAGAZINE | France · Saint-Lô | Baseline | 2,052 | Top 1M |
| 35 | Tenpalm | Japan · 京都市 | Baseline | 1,571 | Top 1M |
| 36 | Teuta Matoshi | United States · Lewes | Baseline | 769 | Top 1M |
| 37 | WASTED PARIS | France · Paris | Baseline | 367 | Top 1M |
| 38 | Woodbird | Denmark · Ikast | Baseline | 665 | Top 1M |
| 39 | MADAX | Hong Kong SAR China · Yau Ma Tei | Baseline | 5,079 | Top 5M |
| 40 | Areaware | United States · Covina | Baseline | 24 | Top 5M |
| 41 | ap0cene | United States · Richmond | Baseline | 3,649 | Top 5M |
| 42 | Donkey Products | Germany · Hamburg | Baseline | 269 | Top 5M |
| 43 | 100% Electronica | United States · Los Angeles | Baseline | 109 | Top 5M |
| 44 | 12 Pulgadas | Spain · Barcelona | Baseline | 1,972 | Top 5M |
| 45 | 1804 Books | United States · New York | Baseline | 582 | Top 5M |
| 46 | 303boards.com | United States · Denver | Baseline | 2,117 | Top 5M |
| 47 | 4028 | United Kingdom · Twickenham | Baseline | 17 | Top 5M |
| 48 | 6IXT4OUR | Spain · Cambre | Baseline | 148 | Top 5M |
| 49 | 77Industry | Germany · Hannover | Baseline | 109 | Top 5M |
| 50 | AALLSS | Singapore · Singapore | Baseline | 8 | Top 5M |
Baseline theme adoption by country
| Country | Stores using it | % of the country's stores |
|---|---|---|
| United States | 349 | 0.2% |
| Australia | 145 | 0.4% |
| United Kingdom | 112 | 0.2% |
| Germany | 82 | 0.3% |
| Canada | 70 | 0.2% |
| Italy | 59 | 0.3% |
| France | 54 | 0.2% |
| Spain | 50 | 0.3% |
| Denmark | 32 | 0.5% |
| Japan | 29 | 0.2% |
| New Zealand | 28 | 0.3% |
| Netherlands | 26 | 0.1% |
| Sweden | 21 | 0.3% |
| Singapore | 19 | 0.4% |
| India | 19 | 0% |
Shopify themes with similar usage
Themes ranked just above and below Baseline theme by number of stores. See the best Shopify themes by real usage.
| Technology | Category | Stores | % of all stores |
|---|---|---|---|
| Glozin theme | Shopify theme | 1,487 | 0.2% |
| Pitch theme | Shopify theme | 1,452 | 0.2% |
| Xtra theme | Shopify theme | 1,445 | 0.2% |
| Ecomus theme | Shopify theme | 1,414 | 0.2% |
| Envy theme | Shopify theme | 1,381 | 0.2% |
| Publisher theme | Shopify theme | 1,306 | 0.2% |
| Release theme | Shopify theme | 1,304 | 0.2% |
| Elixir theme | Shopify theme | 1,265 | 0.2% |
| Narrative theme | Shopify theme | 1,240 | 0.2% |
| District theme | Shopify theme | 1,216 | 0.2% |
Detected from each store's homepage code (the theme Shopify reports for the storefront). Counts cover active Shopify stores we have detected. Methodology.