Afterpay vs Affirm
Updated · How we collect this data
Afterpay runs on 20,255 live Shopify stores and Affirm on 1,184. Here is how the two buy now, pay later tools compare on real adoption: by country, overlap, and the stores using each.
Which is more popular on Shopify, Afterpay or Affirm?
Afterpay is more widely used on Shopify than Affirm: we detect Afterpay on 20,255 active stores (3.3% of all stores we track) and Affirm on 1,184 (0.2%) as of October 2026, a ratio of about 17.1 to 1. 105 stores run both at the same time (8.9% of Affirm stores), which usually means a migration in progress or each tool covering a different job. Afterpay leads in every one of the largest Shopify markets we compared. Their biggest markets are Australia for Afterpay (7,199 stores) and United States for Affirm (1,029). Well-known stores on Afterpay without Affirm include Pilgrim India and Fashion Nova, while Secretlab US and Teddy Baldassarre chose Affirm. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.
At a glance
| Afterpay | Affirm | |
|---|---|---|
| Active Shopify stores | 20,255 | 1,184 |
| Share of all stores | 3.3% | 0.2% |
| Largest market | Australia (7,199) | United States (1,029) |
| Most often used with | Meta Pixel (77.6%) | Meta Pixel (76.2%) |
| Stores using both | 105 | |
Afterpay vs Affirm by country
Share of each country's active Shopify stores using each tool, for the largest markets of either.
| Country | Afterpay | Affirm | Leader |
|---|---|---|---|
| Australia | 22.4% (7,199) | 0% (5) | Afterpay |
| United States | 3.2% (5,735) | 0.6% (1,029) | Afterpay |
| New Zealand | 25.2% (1,952) | 0% (1) | Afterpay |
| United Kingdom | 2.8% (1,420) | 0% (9) | Afterpay |
| Canada | 2.3% (646) | 0.4% (106) | Afterpay |
| Hong Kong SAR China | 4.2% (522) | 0.1% (17) | Afterpay |
| France | 1.6% (322) | 0% (1) | Afterpay |
| Germany | 1% (263) | 0% (4) | Afterpay |
| China | 4.3% (258) | 0% (2) | Afterpay |
| Netherlands | 1.7% (255) | 0% (2) | Afterpay |
| India | 0.6% (206) | 0% (0) | Afterpay |
| Spain | 1% (120) | 0% (0) | Afterpay |
Top Shopify stores using both Afterpay and Affirm
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | DTLR | United States · Hanover | Debut | 25,000+ | Top 50k |
| 2 | Aventon Bikes | United States · Brea | Fastor | 396 | Top 50k |
| 3 | Turbo Brands Factory | Pakistan · Faisalabad | Symmetry | 5,460 | Top 50k |
| 4 | VICI | United States · Walnut Creek | SDG Shopify Skeleton | 10,460 | Top 100k |
| 5 | Shoe Palace | United States · Morgan Hill | Modular | 11,364 | Top 100k |
| 6 | Jonathan Adler | United States · New York | Dawn | 1,509 | Top 500k |
| 7 | DÔEN | United States · Vernon | Dawn | 748 | Top 500k |
| 8 | Sewing Parts Online | United States · Dickson | Stockmart | 25,000+ | Top 500k |
| 9 | Bicycle Warehouse | United States · Chula Vista | Dawn | 25,000+ | Top 500k |
| 10 | Retrospec | United States · Perris | Impulse | 568 | Top 500k |
Top stores using Affirm but not Afterpay
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Secretlab US | United States · Dover | Custom | 162 | Top 100k |
| 2 | Teddy Baldassarre | United States · North Olmsted | Teddy Baldassarre | 3,151 | Top 100k |
| 3 | REP Fitness | United States · Westminster | Hydrogen | 740 | Top 100k |
| 4 | Blackstone Products | United States · Logan | Alchemy | 440 | Top 100k |
| 5 | Wacoal | United States · Lyndhurst | WearLively 1.5 | 1,264 | Top 100k |
| 6 | TraxNYC | United States · New York | Minimus | 6,616 | Top 100k |
| 7 | First Lite | United States · Hailey | Focal | 351 | Top 100k |
| 8 | KATSEYE Official Store | United States · Philadelphia | Rhythm | 86 | Top 100k |
| 9 | Tonal | United States · San Francisco | TONAL | 45 | Top 500k |
| 10 | Casper Sleep | United States · New York | Impact | 218 | Top 500k |
Afterpay usage data · Affirm usage data · Afterpay alternatives · Affirm alternatives
Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.