Afterpay vs Affirm
Updated · How we collect this data
Afterpay runs on 25,246 live Shopify stores and Affirm on 1,673. Here is how the two buy now, pay later tools compare on real adoption: by country, overlap, and the stores using each.
Which is more popular on Shopify, Afterpay or Affirm?
Afterpay is more widely used on Shopify than Affirm: we detect Afterpay on 25,246 active stores (3.4% of all stores we track) and Affirm on 1,673 (0.2%) as of October 2026, a ratio of about 15.1 to 1. 398 stores run both at the same time (23.8% of Affirm stores), which usually means a migration in progress or each tool covering a different job. Afterpay leads in every one of the largest Shopify markets we compared. Their biggest markets are Australia for Afterpay (8,798 stores) and United States for Affirm (1,281). Well-known stores on Afterpay without Affirm include Pilgrim India and Fashion Nova, while Secretlab US and Teddy Baldassarre chose Affirm. Adoption shows what stores actually choose; it does not measure price, features or support quality, so use it alongside a feature comparison.
At a glance
| Afterpay | Affirm | |
|---|---|---|
| Active Shopify stores | 25,246 | 1,673 |
| Share of all stores | 3.4% | 0.2% |
| Largest market | Australia (8,798) | United States (1,281) |
| Most often used with | Meta Pixel (77.1%) | Meta Pixel (76.4%) |
| Stores using both | 398 | |
Afterpay vs Affirm by country
Share of each country's active Shopify stores using each tool, for the largest markets of either.
| Country | Afterpay | Affirm | Leader |
|---|---|---|---|
| Australia | 22.5% (8,798) | 0% (13) | Afterpay |
| United States | 3.1% (7,236) | 0.6% (1,281) | Afterpay |
| New Zealand | 25.9% (2,337) | 0.1% (6) | Afterpay |
| United Kingdom | 2.8% (1,737) | 0% (26) | Afterpay |
| Canada | 2.4% (813) | 0.4% (134) | Afterpay |
| Hong Kong SAR China | 4.4% (658) | 0.2% (30) | Afterpay |
| France | 1.6% (421) | 0% (12) | Afterpay |
| Germany | 1.1% (353) | 0% (14) | Afterpay |
| Netherlands | 1.7% (328) | 0% (6) | Afterpay |
| India | 0.7% (295) | 0.1% (35) | Afterpay |
| China | 3.6% (288) | 0.1% (5) | Afterpay |
| Spain | 1.1% (165) | 0% (5) | Afterpay |
Top Shopify stores using both Afterpay and Affirm
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | DTLR | United States · Hanover | Debut | 25,000+ | Top 50k |
| 2 | Aventon Bikes | United States · Brea | Fastor | 397 | Top 50k |
| 3 | VICI | United States · Walnut Creek | SDG Shopify Skeleton | 10,685 | Top 100k |
| 4 | Shoe Palace | United States · Morgan Hill | Modular | 11,632 | Top 100k |
| 5 | TraxNYC | United States · New York | Minimus | 6,676 | Top 100k |
| 6 | Jonathan Adler | United States · New York | Dawn | 1,467 | Top 500k |
| 7 | DÔEN | United States · Vernon | Dawn | 802 | Top 500k |
| 8 | Sewing Parts Online | United States · Dickson | Stockmart | 25,000+ | Top 500k |
| 9 | Parks Project | United States · Culver City | Custom | 228 | Top 500k |
| 10 | Mud Sweat and Gears | Canada · Sherwood Park | Mud Sweat and Gears | 3,049 | Top 500k |
Top stores using Affirm but not Afterpay
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Secretlab US | United States · Dover | Custom | 156 | Top 100k |
| 2 | Teddy Baldassarre | United States · North Olmsted | Teddy Baldassarre | 3,137 | Top 100k |
| 3 | REP Fitness | United States · Westminster | Hydrogen | 742 | Top 100k |
| 4 | Blackstone Products | United States · Logan | Alchemy | 441 | Top 100k |
| 5 | Wacoal | United States · Lyndhurst | WearLively 1.5 | 1,228 | Top 100k |
| 6 | First Lite | United States · Hailey | Focal | 353 | Top 100k |
| 7 | KATSEYE Official Store | United States · Philadelphia | Rhythm | 70 | Top 100k |
| 8 | Tonal | United States · San Francisco | TONAL | 45 | Top 500k |
| 9 | Casper Sleep | United States · New York | Impact | 219 | Top 500k |
| 10 | Interscope Records | United States · Philadelphia | Rhythm | 2,068 | Top 500k |
Afterpay usage data · Affirm usage data · Afterpay alternatives · Affirm alternatives
Counts are live Shopify stores where each tool is detected in homepage code. They measure adoption, not quality or price. Methodology.