Shopify stores using Pinterest Tag

How many Shopify stores use Pinterest Tag?

Pinterest Tag is used by 2,657 active Shopify stores, 0.4% of the 614,243 stores we track (October 2026). That ranks it number 5 of 7 advertising pixel technologies we detect, by number of stores. Across all advertising pixel tools we track, it accounts for 0.4% of installs. Notable stores using it include Comfrt, Missouri Star Quilt Company, Tuckernuck. United States has the most stores using it (873, or 0.5% of that country's active Shopify stores), while adoption is highest in Hong Kong SAR China, where 1.2% of stores use it. Stores that run Pinterest Tag most often pair it with Meta Pixel (85.5% of them) and Google Analytics 4 (75%). We detect Pinterest Tag from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.