Shopify stores using Google Ads

How many Shopify stores use Google Ads?

Google Ads is used by 230,211 active Shopify stores, 37.5% of the 614,243 stores we track (October 2026). That ranks it number 2 of 7 advertising pixel technologies we detect, by number of stores. Across all advertising pixel tools we track, it accounts for 32.6% of installs. Notable stores using it include boAt Lifestyle, Pilgrim India, NISHAT. United States has the most stores using it (63,832, or 36.1% of that country's active Shopify stores), while adoption is highest in Brazil, where 48.4% of stores use it. Stores that run Google Ads most often pair it with Meta Pixel (78.8% of them) and Google Analytics 4 (78.7%). We detect Google Ads from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.