Shopify stores using Microsoft Advertising (UET)

How many Shopify stores use Microsoft Advertising (UET)?

Microsoft Advertising (UET) is used by 20,149 active Shopify stores, 3.3% of the 614,243 stores we track (October 2026). That ranks it number 4 of 7 advertising pixel technologies we detect, by number of stores. Across all advertising pixel tools we track, it accounts for 2.9% of installs. Notable stores using it include Littlebox India, Alo Yoga, LoveCrafts. United States has the most stores using it (10,098, or 5.7% of that country's active Shopify stores). Stores that run Microsoft Advertising (UET) most often pair it with Google Analytics 4 (82.1% of them) and Google Ads (78.6%). We detect Microsoft Advertising (UET) from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.