Shopify stores using Meta Pixel

How many Shopify stores use Meta Pixel?

Meta Pixel is used by 439,115 active Shopify stores, 58.5% of the 750,590 stores we track (October 2026). That ranks it number 1 of 7 advertising pixel technologies we detect, by number of stores. Across all advertising pixel tools we track, it accounts for 49.5% of installs. Notable stores using it include boAt Lifestyle, Pilgrim India, NISHAT. United States has the most stores using it (118,859, or 51.6% of that country's active Shopify stores), while adoption is highest in Pakistan, where 83.1% of stores use it. Stores that run Meta Pixel most often pair it with Google Analytics 4 (61% of them) and Google Ads (50.3%). We detect Meta Pixel from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.