Shopify stores using Meta Pixel
Updated · How we collect this data
346,022 active Shopify stores use Meta Pixel, 56.3% of the 614,243 stores we track. It ranks #1 of 7 in advertising pixel.
How many Shopify stores use Meta Pixel?
Meta Pixel is used by 346,022 active Shopify stores, 56.3% of the 614,243 stores we track (October 2026). That ranks it number 1 of 7 advertising pixel technologies we detect, by number of stores. Across all advertising pixel tools we track, it accounts for 49% of installs. Notable stores using it include boAt Lifestyle, Pilgrim India, NISHAT. United States has the most stores using it (90,362, or 51.1% of that country's active Shopify stores), while adoption is highest in Pakistan, where 75.2% of stores use it. Stores that run Meta Pixel most often pair it with Google Analytics 4 (63.3% of them) and Google Ads (52.4%). We detect Meta Pixel from the scripts and Shopify web pixels it adds to a store's homepage, so stores that only use it on checkout or in the Shopify admin are not counted. Counts refresh with every crawl of the full store list.
Top Shopify stores using Meta Pixel
Ranked by web traffic tier (Chrome UX Report), then Tranco rank within a tier.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | boAt Lifestyle | India · Mumbai | Focal | 1,000 | Top 5k |
| 2 | Pilgrim India | India · Tauru | Focal | 223 | Top 5k |
| 3 | NISHAT | Pakistan · Lahore | Prestige | 829 | Top 5k |
| 4 | SAYA | Pakistan · Karachi | Kalles | 11,676 | Top 5k |
| 5 | ZELLBURY | Pakistan · Karachi | Fabric | 15,683 | Top 5k |
| 6 | J. | United States · Houston | Kalles | 23,396 | Top 5k |
| 7 | ちいかわマーケット | Japan · 港区 | Dawn | 8,902 | Top 5k |
| 8 | PALMONAS | India · Pune | Unsen | 9,096 | Top 5k |
| 9 | JB Hi-Fi | Australia · Southbank | JB Hi-Fi | 25,000+ | Top 10k |
| 10 | Comfrt | United States · Miami | Custom | 379 | Top 10k |
| 11 | Libas | India · Noida | Impulse | 21,489 | Top 10k |
| 12 | Glitch Productions Store | Australia · Parramatta | Dawn | 322 | Top 10k |
| 13 | DeoDap | India · Rajkot | Dawn | 12,802 | Top 10k |
| 14 | Jockey India | India · Bengaluru | Dawn | 3,785 | Top 10k |
| 15 | BEECHTREE | Pakistan · Lahore | Dawn | 1,597 | Top 10k |
| 16 | Littlebox India | India · New Delhi | Symmetry | 6,534 | Top 10k |
| 17 | Redtape | India · Noida | Hyper | 9,444 | Top 10k |
| 18 | edenrobe Pakistan | Pakistan · Karachi | Reformation | 18,553 | Top 10k |
| 19 | Triveni World | India · New Delhi | Dawn | 8,800 | Top 10k |
| 20 | Dream 2000 | Egypt · New Nozha | Dream 2000 | 5,719 | Top 10k |
| 21 | Innovist | India · Gurgaon | Expanse | 335 | Top 10k |
| 22 | ZeroLifestyle.co | Pakistan · karachi | Zero Live | 95 | Top 10k |
| 23 | Outfitters | Pakistan · Lahore | Dawn | 4,177 | Top 10k |
| 24 | Offduty India | India · Mumbai | Horizon | 629 | Top 10k |
| 25 | DawoodDesigner | Pakistan · Lahore | Veena | 11,106 | Top 10k |
| 26 | Audionic | Pakistan · Karachi | Milano | 76 | Top 10k |
| 27 | Zerakijewels | India · Surat | Prestige | 606 | Top 10k |
| 28 | BYONDNXT SMART HOME PRIVATE LIMITED | India · Bengaluru | Horizon | 32 | Top 10k |
| 29 | ETHNC | Pakistan · Lahore | Dawn | 4,605 | Top 10k |
| 30 | Stanley 1913 | United States · Seattle | Dawn | 337 | Top 50k |
| 31 | Fender | United States · Los Angeles | Dawn | 1,914 | Top 50k |
| 32 | Gymshark US | United States · Denver | GS2 | 10,343 | Top 50k |
| 33 | Alo Yoga | United States · Beverly Hills | Production (refs/tags/re) | 4,098 | Top 50k |
| 34 | FRITZ! | Germany · Berlin | Concept | 94 | Top 50k |
| 35 | Steve Madden | United States · Long Island City | Dawn | 2,500 | Top 50k |
| 36 | LoveCrafts | United Kingdom · Wokingham | Custom | 25,000+ | Top 50k |
| 37 | New Era Cap | United States · Buffalo | Dawn | 25,000+ | Top 50k |
| 38 | Eddie Bauer | United States · New York | Eddie Bauer | 1,121 | Top 50k |
| 39 | Flying Tiger Copenhagen | Denmark · Copenhagen | fuse2.0 | 9,381 | Top 50k |
| 40 | americangirl.com | United States · Middleton | SDG Shopify Skeleton | 2,687 | Top 50k |
| 41 | KITSCH | United States · LOS ANGELES | Unick | 808 | Top 50k |
| 42 | PCH | United States · Miami | Horizon | 137 | Top 50k |
| 43 | Missouri Star Quilt Company | United States · Hamilton | Dawn | 25,000+ | Top 50k |
| 44 | BloomChic | United States · Dover | Impulse | 14,465 | Top 50k |
| 45 | The Brick | Canada · Toronto | Brick | 25,000+ | Top 50k |
| 46 | 丸善ジュンク堂書店ネットストア | Japan · 中央区 | Dawn | 25,000+ | Top 50k |
| 47 | TEVEO Official Store | Sportbekleidung | Germany · Ansbach | SGxTeveo | 3,171 | Top 50k |
| 48 | Loop Earplugs | Belgium · Antwerpen | Loop | 56 | Top 50k |
| 49 | The Good Guys Discount Warehouses (Australia) Pty Ltd | Australia · Southbank | Custom | 8,994 | Top 50k |
| 50 | Speedo | United Kingdom · London | Fuse | 1,405 | Top 50k |
Meta Pixel adoption by country
| Country | Stores using it | % of the country's stores |
|---|---|---|
| United States | 90,362 | 51.1% |
| United Kingdom | 26,493 | 52.2% |
| India | 26,006 | 70.8% |
| Australia | 20,165 | 62.7% |
| Canada | 14,869 | 52.9% |
| Germany | 12,678 | 50.1% |
| France | 9,925 | 48.5% |
| Pakistan | 9,897 | 75.2% |
| Italy | 8,977 | 63.7% |
| Japan | 8,244 | 50% |
| Spain | 6,976 | 58.6% |
| Netherlands | 6,812 | 45.3% |
| Mexico | 6,512 | 63.8% |
| Hong Kong SAR China | 5,860 | 46.7% |
| Colombia | 5,340 | 71.7% |
Most used with Meta Pixel
Share of stores using Meta Pixel that also use each technology.
| Technology | Category | Stores | % of Meta Pixel stores |
|---|---|---|---|
| Google Analytics 4 | Analytics | 219,072 | 63.3% |
| Google Ads | Advertising pixel | 181,308 | 52.4% |
| Judge.me | Product reviews | 130,744 | 37.8% |
| Klaviyo | Email & SMS marketing | 101,211 | 29.2% |
| TikTok Pixel | Advertising pixel | 91,941 | 26.6% |
| Klarna | Buy now, pay later | 58,160 | 16.8% |
| PageFly | Page builders | 24,946 | 7.2% |
| Swym Wishlist Plus | Wishlists | 19,077 | 5.5% |
| Loox | Product reviews | 18,265 | 5.3% |
| Trustpilot | Product reviews | 17,166 | 5% |
| Microsoft Advertising (UET) | Advertising pixel | 15,755 | 4.6% |
| Afterpay | Buy now, pay later | 15,712 | 4.5% |
| Omnisend | Email & SMS marketing | 15,447 | 4.5% |
| Triple Whale | Analytics & attribution | 14,448 | 4.2% |
| Hotjar | Analytics | 12,441 | 3.6% |
Other advertising pixel tools on Shopify
| Technology | Category | Stores | % of all stores |
|---|---|---|---|
| Google Ads | Advertising pixel | 230,211 | 37.5% |
| TikTok Pixel | Advertising pixel | 105,287 | 17.1% |
| Microsoft Advertising (UET) | Advertising pixel | 20,149 | 3.3% |
| Pinterest Tag | Advertising pixel | 2,657 | 0.4% |
| Snap Pixel | Advertising pixel | 1,285 | 0.2% |
| Reddit Pixel | Advertising pixel | 1,136 | 0.2% |
Detected from each store's homepage code (scripts, tags and Shopify web pixels). Counts cover active Shopify stores we have detected. Methodology.