Shopify beauty stores
Updated · How we collect this data
39,557 live Shopify stores sell mainly beauty & personal care (October 2026), #3 of 14 categories. Below: the most visited examples, and what sets these stores apart.
How many Shopify beauty stores are there?
There are 39,557 live Shopify stores whose main business is beauty & personal care in the Brandloupe Index (October 2026): 9.6% of the 411,474 stores with a clear category, making it number 3 of 14 categories. 3,087 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (9,638), ahead of India (3,088) and United Kingdom (2,803). Relative to their size, South Korea, Nigeria and Kuwait have the highest share of beauty stores (up to 3.5× the average). The median store sells 67 products, smaller than the median Shopify store (122), and among stores pricing in US dollars the median product costs $29.99, below the $40.00 median across all US-dollar stores. The most visited examples include Pilgrim India, GHAR SOAPS, Innovist, Laura Geller Beauty and Plum Goodness.
Top Shopify beauty stores
The most visited beauty stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Pilgrim India | India · Tauru | Focal | 223 | Top 5k |
| 2 | GHAR SOAPS | India · PUNE | Impulse | 87 | Top 10k |
| 3 | Innovist | India · Gurgaon | Expanse | 335 | Top 10k |
| 4 | Laura Geller Beauty | United States · Asbury Park | Dawn | 313 | Top 50k |
| 5 | Plum Goodness | India · Thane | Custom | 303 | Top 50k |
| 6 | Edgars | South Africa · Durban | Impulse | 25,000+ | Top 50k |
| 7 | Manucurist | France · PARIS | Be Yours | 573 | Top 50k |
| 8 | Justmylook | United Kingdom · Cleckheaton | Just My Look | 17,511 | Top 50k |
| 9 | Smooche | United States · West Hollywood | Palo Alto | 27 | Top 50k |
| 10 | MicroPerfumes.com | United States · Los Angeles | Dawn | 1,688 | Top 50k |
| 11 | Traya | India · Mumbai | Refresh | 56 | Top 50k |
| 12 | The Essence Vault | United Kingdom · randalstown | Custom | 740 | Top 50k |
| 13 | Farmacorp | Bolivia · Santa Cruz | Empire | 16,751 | Top 50k |
| 14 | AuraFragrance | United States · Houston | Supply | 6,166 | Top 50k |
| 15 | Apice Cosmeticos | Brazil · Vitória | Horizon | 423 | Top 50k |
| 16 | Dot & Key | India · Kolkata | themex | 151 | Top 50k |
| 17 | mooncat | United States · Passaic | Custom | 318 | Top 50k |
| 18 | Eveline Cosmetics | Poland · Lesznowola | Blockshop | 679 | Top 50k |
| 19 | Bella Vita Organic (IDAM Natural Wellness Pvt. Ltd.) | India · Gurugram | Bella Vita | 1,145 | Top 50k |
| 20 | Minimalist | India · Jaipur | Combine | 80 | Top 50k |
| 21 | mCaffeine | India · Mumbai | Dawn | 187 | Top 50k |
| 22 | Lakmē | India · Mumbai | Prestige | 287 | Top 50k |
| 23 | Bombay Shaving Company | India · Gurgaon | Dawn | 219 | Top 50k |
| 24 | Tallow | Germany · Gerlingen | theme_name | 21 | Top 50k |
| 25 | Beardo India | India · Ahmedabad | themex | 393 | Top 50k |
| 26 | BEAUTYMARKET.MA | Morocco · Tanger | Cornerstone | 12,774 | Top 50k |
| 27 | Just Herbs | India · Mohali | Dawn | 978 | Top 50k |
| 28 | The Man Company | India · Gurugram | Custom | 719 | Top 50k |
| 29 | Saeed Ghani | Pakistan · Karachi | Ella | 432 | Top 50k |
| 30 | Silk Perfumes | Chile · Santiago | Enterprise | 4,414 | Top 50k |
| 31 | Aqualogica | India · Gurugram | Ecomus | 390 | Top 50k |
| 32 | Jenpharm | Pakistan · Lahore | Horizon | 50 | Top 50k |
| 33 | thedeconstruct | India · Bangalore | Be Yours | 75 | Top 50k |
| 34 | ROXY NAILS PARIS | France · Compans | Be Yours | 255 | Top 50k |
| 35 | Korendy | Türkiye · KOCAELI | Brooklyn | 1,842 | Top 50k |
| 36 | Renee Cosmetics | India · Ahmedabad | Dawn | 328 | Top 50k |
| 37 | Lily & Fox | United States · Arlington Heights | Custom | 1,611 | Top 50k |
| 38 | Bask and Lather Co | United States · YONKERS | Focal | 70 | Top 50k |
| 39 | HYPHEN | India · Mumbai | Dawn | 63 | Top 50k |
| 40 | Swiss Beauty | India · Gurugram | Impulse | 427 | Top 50k |
| 41 | MARS Cosmetics | India · North Delhi | Upscale | 237 | Top 50k |
| 42 | Avimee Herbal | India · Surat | Prestige | 55 | Top 50k |
| 43 | WishCare | India · KOLKATA | Prestige | 66 | Top 50k |
| 44 | NICONI | India · Mumbai | Shrine PRO | 58 | Top 50k |
| 45 | Reginald Men | India · Hyderabad | Dawn | 80 | Top 50k |
| 46 | Adilqadri | India · Bilimora | Focal | 333 | Top 50k |
| 47 | DERMATOUCH | India · Ahmedabad | Dawn | 68 | Top 50k |
| 48 | Elite Perfumes | Chile · Santiago | Enterprise | 708 | Top 50k |
| 49 | Shesha Ayurveda | India · Hyderabad | Custom | 62 | Top 50k |
| 50 | Miss Rose Com Pk | United Arab Emirates · ajman | Dawn | 628 | Top 50k |
Top Shopify beauty stores in the United States
US-based beauty stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.
| # | Store | Theme | Products | Est. search visits/mo |
|---|---|---|---|---|
| 1 | Laura Geller Beauty | Dawn | 313 | ~568k Top 5k |
| 2 | Scent Split | Symmetry | 10,490 | ~553k Top 10k |
| 3 | Thrive Causemetics | Thrive Causemetics | 158 | ~540k Top 10k |
| 4 | AuraFragrance | Supply | 6,166 | ~486k Top 10k |
| 5 | DRMTLGY | Unick | 98 | ~438k Top 10k |
| 6 | MAC Cosmetics | elc-mac | 2,011 | ~368k Top 50k |
| 7 | Dermalogica | Dawn | 233 | ~348k Top 50k |
| 8 | DUA FRAGRANCES | Wokiee | 3,934 | ~344k Top 10k |
| 9 | Credo | Abstract Dawn | 1,731 | ~321k Top 50k |
| 10 | quip | quip | 117 | ~315k Top 50k |
| 11 | Glossier | Glossier | 110 | ~315k Top 50k |
| 12 | Tatcha | Stretch | 83 | ~314k Top 50k |
| 13 | OSEA® Malibu | Custom | 106 | ~314k Top 50k |
| 14 | bluemercury | Custom | 5,633 | ~312k Top 50k |
| 15 | Olfactoryfactoryllc | Dawn | 5,014 | ~300k Top 10k |
| 16 | Soko Glam | Dawn | 557 | ~288k Top 50k |
| 17 | Murad Skincare | Custom | 130 | ~285k Top 50k |
| 18 | OUAI | OUAI | 133 | ~283k Top 50k |
| 19 | Rare Beauty | SDG Shopify Skeleton | 145 | ~280k Top 50k |
| 20 | Primally Pure | Palo Alto | 264 | ~280k Top 50k |
| 21 | Wigs.com | Edge | 3,548 | ~264k Top 50k |
| 22 | Smallflower | Custom | 10,789 | ~258k Top 50k |
| 23 | Plant Therapy | Dawn | 635 | ~253k Top 50k |
| 24 | Luxy® Hair | Custom | 1,040 | ~253k Top 50k |
| 25 | RMS Beauty | Blockshop | 99 | ~251k Top 50k |
Where beauty stores are most common
| Country | Beauty stores | Share of the country's categorized stores | vs average |
|---|---|---|---|
| South Korea | 146 | 33.8% | 3.5× |
| Nigeria | 66 | 25.4% | 2.6× |
| Kuwait | 117 | 25.2% | 2.6× |
| Jordan | 64 | 24.6% | 2.6× |
| Morocco | 204 | 22% | 2.3× |
Which apps, themes and ad pixels do Shopify beauty stores use?
73.9% of Shopify beauty stores run at least one advertising pixel, 8.1 points above the 65.8% average across all Shopify stores: the Meta Pixel is on 65.2% of them, Google Ads tags on 43.9% and the TikTok Pixel on 28.6%. Dawn is their most used theme (14.8%), followed by Horizon (4.9%). The most installed app we detect is Judge.me (40.3%), then Klaviyo (28.3%). Apps used far more often here than in the average store: Yotpo Loyalty (2.8×), Okendo (2.6×) and Recharge (2.4×).
Most used apps in beauty stores
| Technology | Category | Stores | % of beauty stores |
|---|---|---|---|
| Judge.me | Product reviews | 15,939 | 40.3% |
| Klaviyo | Email & SMS marketing | 11,179 | 28.3% |
| Klarna | Buy now, pay later | 5,886 | 14.9% |
| PageFly | Page builders | 2,688 | 6.8% |
| Loox | Product reviews | 2,129 | 5.4% |
| Afterpay | Buy now, pay later | 2,071 | 5.2% |
| Triple Whale | Analytics & attribution | 1,966 | 5% |
| Swym Wishlist Plus | Wishlists | 1,959 | 5% |
| Yotpo | Product reviews | 1,955 | 4.9% |
| Omnisend | Email & SMS marketing | 1,642 | 4.2% |
| Trustpilot | Product reviews | 1,623 | 4.1% |
| GemPages | Page builders | 1,413 | 3.6% |
| Weglot | Translation | 1,348 | 3.4% |
| Recharge | Subscriptions | 1,339 | 3.4% |
| Hotjar | Analytics | 1,296 | 3.3% |
Most popular themes for beauty stores
| Technology | Category | Stores | % of beauty stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 5,853 | 14.8% |
| Horizon theme | Shopify theme | 1,923 | 4.9% |
| Prestige theme | Shopify theme | 1,668 | 4.2% |
| Sense theme | Shopify theme | 1,160 | 2.9% |
| Be Yours theme | Shopify theme | 954 | 2.4% |
| Shrine PRO theme | Shopify theme | 942 | 2.4% |
| Impulse theme | Shopify theme | 775 | 2% |
| Refresh theme | Shopify theme | 766 | 1.9% |
| Ella theme | Shopify theme | 718 | 1.8% |
| Debut theme | Shopify theme | 596 | 1.5% |
Other Shopify store categories
Clothing & Fashion 120,035 · Home & Furniture 51,645 · Food & Drink 38,840 · Jewelry & Watches 27,715 · Electronics & Gadgets 19,605 · Health & Wellness 17,792 · Sports & Outdoors 14,016 · Books, Music & Merch 13,137 · Automotive Parts & Accessories 12,035 · Toys & Games 10,997 · Pet Supplies 8,344 · Art & Crafts 7,295 · Baby & Kids 5,311
A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.