Shopify health & wellness stores
Updated · How we collect this data
17,792 live Shopify stores sell mainly health & wellness (October 2026), #7 of 14 categories. Below: the most visited examples, and what sets these stores apart.
How many Shopify health & wellness stores are there?
There are 17,792 live Shopify stores whose main business is health & wellness in the Brandloupe Index (October 2026): 4.3% of the 411,474 stores with a clear category, making it number 7 of 14 categories. 1,236 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (5,134), ahead of United Kingdom (1,439) and India (1,383). Relative to their size, Guatemala, Argentina and Colombia have the highest share of health & wellness stores (up to 4× the average). The median store sells 30 products, smaller than the median Shopify store (122), and among stores pricing in US dollars the median product costs $39.95, close to the $40.00 median across all US-dollar stores. The most visited examples include OZiva, More Nutrition, ESN, Loop Earplugs and Hume Health.
Top Shopify health & wellness stores
The most visited health & wellness stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | OZiva | India · MUMBAI | Custom | 107 | Top 10k |
| 2 | More Nutrition | Germany · Elmshorn | Dawn | 115 | Top 50k |
| 3 | ESN | Germany · Elmshorn | ESN | 143 | Top 50k |
| 4 | Loop Earplugs | Belgium · Antwerpen | Loop | 56 | Top 50k |
| 5 | Hume Health | United States · Wilmington | Custom | 22 | Top 50k |
| 6 | Resilia | United States · Rolling Hills Estates | Impulse | 4 | Top 50k |
| 7 | Nutrition Geeks | United Kingdom · Luton | NutritionGeeks | 28 | Top 50k |
| 8 | GNC India | India · Mumbai | Custom | 559 | Top 50k |
| 9 | Nutrifactor | Pakistan · Faisalabad | Ella | 141 | Top 50k |
| 10 | Optimum Nutrition India | India · MUMBAI | Dawn | 113 | Top 50k |
| 11 | BigMuscles Nutrition | India · Faridabad | Yuva | 87 | Top 50k |
| 12 | Wellbeing Nutrition | India · Mumbai | Impulse | 196 | Top 50k |
| 13 | naturaltein | India · CHANDIGARH | Dawn | 46 | Top 50k |
| 14 | Beastlife | India · Gurugram | Dawn | 316 | Top 50k |
| 15 | Herbiotics.com.pk | Pakistan · Islamabad | Design By usmanyaseen.com | 64 | Top 50k |
| 16 | Jeena Sikho Store | India · Zirakpur | Minimog - OS 2.0 | 505 | Top 50k |
| 17 | Vitacost | United States · Irvine | Dawn | 25,000+ | Top 100k |
| 18 | Piping Rock | United States · Bohemia | Warehouse | 2,125 | Top 100k |
| 19 | Swanson Vitamins | United States · Fargo | Swanson | 9,204 | Top 100k |
| 20 | Transparent Labs | United States · Vineyard | TL x SB | 73 | Top 100k |
| 21 | Dose | United States · Miami | Custom | 7 | Top 100k |
| 22 | VitaMoment | Germany · Hamburg | VitaMoment | 192 | Top 100k |
| 23 | Vitabiotics | United Kingdom · London | Vitabiotics | 181 | Top 100k |
| 24 | NATURTREU | Germany · Rellingen | Dawn | 155 | Top 100k |
| 25 | Vitality Extracts | United States · South Jordan | Custom | 362 | Top 100k |
| 26 | Kulud Pharmacy | Qatar · Doha | Local | 19,991 | Top 100k |
| 27 | Farmaciasdirect.es | Spain · Sevilla | Custom | 25,000+ | Top 100k |
| 28 | Nutrimuscle | France · Paris | Horizon | 189 | Top 100k |
| 29 | BENU Gyógyszertár Webshop | Hungary · Budapest | Dawn | 5,119 | Top 100k |
| 30 | Always Fit Suplementos | Brazil · São José do Rio Preto | Warehouse | 188 | Top 100k |
| 31 | True Sea Moss | United States · San Dimas | Dawn | 248 | Top 100k |
| 32 | AS-IT-IS Nutrition | India · Bangalore | Dawn | 65 | Top 100k |
| 33 | Wellversed | India · Gurugram | Empire | 132 | Top 100k |
| 34 | Vhita | Brazil · Guarulhos | Broadcast | 33 | Top 100k |
| 35 | Sukooon | Pakistan · Faisalabad | Design By usmanyaseen.com | 134 | Top 100k |
| 36 | Soldiers Nutrition | Brazil · São Paulo | Dawn | 165 | Top 100k |
| 37 | NAKPRO NUTRITION | India · Bangalore | Impulse | 47 | Top 100k |
| 38 | Faunus Plant | Romania · Poienii de Jos | Enterprise | 433 | Top 100k |
| 39 | Tynor | India · sas nagar | Enterprise | 194 | Top 100k |
| 40 | Wellbeinn | Spain | Concept | 54 | Top 100k |
| 41 | Dr. Ortho | India · Ambala | Kalles | 99 | Top 100k |
| 42 | WeightWorld ES | Ireland · CLONMEL | Custom | 173 | Top 100k |
| 43 | WeightWorld IT | Ireland · CLONMEL | Dawn | 181 | Top 100k |
| 44 | Fastandup | India · Mumbai | Dawn | 206 | Top 100k |
| 45 | Charlotte’s Web CBD & Botanicals | United States · Louisville | Palo Alto | 54 | Top 500k |
| 46 | Cornbread Hemp® | United States · Louisville | Custom | 64 | Top 500k |
| 47 | Therabody US | United States · Los Angeles | Therabody | 134 | Top 500k |
| 48 | Global Healing | United States · Houston | Dawn | 140 | Top 500k |
| 49 | BulkSupplements.com | United States · Henderson | Impact | 806 | Top 500k |
| 50 | Nature Made® | United States · West Hills | Dawn | 195 | Top 500k |
Top Shopify health & wellness stores in the United States
US-based health & wellness stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.
| # | Store | Theme | Products | Est. search visits/mo |
|---|---|---|---|---|
| 1 | Vitacost | Dawn | 25,000+ | ~678k Top 10k |
| 2 | Swanson Vitamins | Swanson | 9,204 | ~595k Top 10k |
| 3 | Transparent Labs | TL x SB | 73 | ~525k Top 10k |
| 4 | Global Healing | Dawn | 140 | ~318k Top 50k |
| 5 | Therabody US | Therabody | 134 | ~308k Top 50k |
| 6 | Cornbread Hemp® | Custom | 64 | ~306k Top 50k |
| 7 | North Spore | North Spore | 395 | ~287k Top 50k |
| 8 | Momentous | Custom | 90 | ~276k Top 50k |
| 9 | Just Ingredients | Pipeline | 1,647 | ~275k Top 50k |
| 10 | Codeage | Broadcast | 285 | ~268k Top 50k |
| 11 | BulkSupplements.com | Impact | 806 | ~264k Top 50k |
| 12 | Clean Simple Eats | Custom | 138 | ~258k Top 50k |
| 13 | The Wellness Company | Custom | 83 | ~241k Top 50k |
| 14 | Natural Health Co. | Custom | 14,927 | ~228k Top 50k |
| 15 | Mark Hyman, MD | Dawn | 526 | ~224k Top 100k |
| 16 | Promix Nutrition | Custom | 142 | ~220k Top 50k |
| 17 | DMEsuperstore | Veena | 2,036 | ~214k Top 50k |
| 18 | Piping Rock | Warehouse | 2,125 | ~214k Top 50k |
| 19 | Orgain | SEED | 111 | ~206k Top 50k |
| 20 | SmileSet | Super | 28 | ~206k Top 50k |
| 21 | Beam | Dusk | 67 | ~204k Top 50k |
| 22 | Hume Health | Custom | 22 | ~204k Top 10k |
| 23 | Nature Made® | Dawn | 195 | ~201k Top 50k |
| 24 | CYMBIOTIKA | Sprout | 52 | ~200k Top 50k |
| 25 | MaryRuth's | Horizon | 272 | ~198k Top 50k |
Where health & wellness stores are most common
| Country | Health & Wellness stores | Share of the country's categorized stores | vs average |
|---|---|---|---|
| Guatemala | 66 | 17.1% | 4× |
| Argentina | 78 | 11.1% | 2.6× |
| Colombia | 452 | 10.3% | 2.4× |
| Bulgaria | 97 | 9.4% | 2.2× |
| Peru | 131 | 9.1% | 2.1× |
Which apps, themes and ad pixels do Shopify health & wellness stores use?
71.7% of Shopify health & wellness stores run at least one advertising pixel, 5.9 points above the 65.8% average across all Shopify stores: the Meta Pixel is on 60.4% of them, Google Ads tags on 45.5% and the TikTok Pixel on 23.3%. Dawn is their most used theme (16.5%), followed by Horizon (5.7%). The most installed app we detect is Judge.me (37.6%), then Klaviyo (34.6%). Apps used far more often here than in the average store: Recharge (5.2×), Intelligems (4×) and Zipify (3.4×).
Most used apps in health & wellness stores
| Technology | Category | Stores | % of health & wellness stores |
|---|---|---|---|
| Judge.me | Product reviews | 6,698 | 37.6% |
| Klaviyo | Email & SMS marketing | 6,159 | 34.6% |
| Klarna | Buy now, pay later | 2,573 | 14.5% |
| PageFly | Page builders | 1,469 | 8.3% |
| Triple Whale | Analytics & attribution | 1,457 | 8.2% |
| Recharge | Subscriptions | 1,304 | 7.3% |
| GemPages | Page builders | 1,275 | 7.2% |
| Trustpilot | Product reviews | 1,074 | 6% |
| Loox | Product reviews | 1,045 | 5.9% |
| Yotpo | Product reviews | 835 | 4.7% |
| Hotjar | Analytics | 730 | 4.1% |
| Gorgias | Customer support | 719 | 4% |
| Afterpay | Buy now, pay later | 696 | 3.9% |
| Omnisend | Email & SMS marketing | 681 | 3.8% |
| Global-e | Cross-border commerce | 659 | 3.7% |
Most popular themes for health & wellness stores
| Technology | Category | Stores | % of health & wellness stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 2,933 | 16.5% |
| Horizon theme | Shopify theme | 1,008 | 5.7% |
| Shrine PRO theme | Shopify theme | 682 | 3.8% |
| Refresh theme | Shopify theme | 460 | 2.6% |
| Impact theme | Shopify theme | 384 | 2.2% |
| Sense theme | Shopify theme | 356 | 2% |
| Prestige theme | Shopify theme | 297 | 1.7% |
| Impulse theme | Shopify theme | 286 | 1.6% |
| Debut theme | Shopify theme | 264 | 1.5% |
| Ella theme | Shopify theme | 259 | 1.5% |
Other Shopify store categories
Clothing & Fashion 120,035 · Home & Furniture 51,645 · Beauty & Personal Care 39,557 · Food & Drink 38,840 · Jewelry & Watches 27,715 · Electronics & Gadgets 19,605 · Sports & Outdoors 14,016 · Books, Music & Merch 13,137 · Automotive Parts & Accessories 12,035 · Toys & Games 10,997 · Pet Supplies 8,344 · Art & Crafts 7,295 · Baby & Kids 5,311
A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.