Shopify jewelry stores
Updated · How we collect this data
27,715 live Shopify stores sell mainly jewelry & watches (October 2026), #5 of 14 categories. Below: the most visited examples, and what sets these stores apart.
How many Shopify jewelry stores are there?
There are 27,715 live Shopify stores whose main business is jewelry & watches in the Brandloupe Index (October 2026): 6.7% of the 411,474 stores with a clear category, making it number 5 of 14 categories. 2,115 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (7,577), ahead of India (3,027) and United Kingdom (2,184). Relative to their size, Israel, Greece and India have the highest share of jewelry stores (up to 2.2× the average). The median store sells 307 products, larger than the median Shopify store (122), and among stores pricing in US dollars the median product costs $128, 3.2× the median across all US-dollar stores ($40.00). The most visited examples include PALMONAS, GIVA Jewellery, Zerakijewels, The GLD Shop and DE PURELEI.
Top Shopify jewelry stores
The most visited jewelry stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | PALMONAS | India · Pune | Unsen | 9,096 | Top 5k |
| 2 | GIVA Jewellery | India · Bangalore | Dawn | 5,169 | Top 10k |
| 3 | Zerakijewels | India · Surat | Prestige | 606 | Top 10k |
| 4 | The GLD Shop | United States · Miami | Debut | 11,155 | Top 50k |
| 5 | DE PURELEI | Germany · Mannheim | PURELEI 2026 | 979 | Top 50k |
| 6 | Atolea Jewelry | France · PARIS | Prestige | 432 | Top 50k |
| 7 | Invicta Stores | United States · Davie | Palo Alto | 5,208 | Top 50k |
| 8 | Shop TJC | United Kingdom · Feltham | Horizon | 25,000+ | Top 50k |
| 9 | Luamaya | Germany · Mainz | Dawn | 2,963 | Top 50k |
| 10 | Kushal's Retail Pvt Ltd. | India · Bangalore | Symmetry | 10,857 | Top 50k |
| 11 | ICRUSH | Germany · Köln | Prestige | 3,364 | Top 50k |
| 12 | SINGULARU | Spain · València | Singularu | 1,292 | Top 50k |
| 13 | Just In Time Trading Private Limited | India · Mumbai | Horizon | 19,808 | Top 50k |
| 14 | Salty Accessories | India · New Delhi | Impulse | 8,777 | Top 50k |
| 15 | お仏壇のはせがわ【公式】 | Japan · 文京区 | Dawn | 4,777 | Top 50k |
| 16 | PNG Jewellers | India · Pune | Eurus | 3,562 | Top 50k |
| 17 | TJ Wholesale | Pakistan · Lahore | Avone OS 2.0 | 3,778 | Top 50k |
| 18 | P.C. Chandra Jewellers | India · Kolkata | Reformation | 9,720 | Top 50k |
| 19 | Jewelsmars | India · New Delhi | Custom | 7,891 | Top 50k |
| 20 | Joker & Witch | India · Bangalore | Impulse | 3,205 | Top 50k |
| 21 | Astrotalk Store | India · Gurugram | Eurus | 571 | Top 50k |
| 22 | Swashaa | India · Surat | Concept | 1,999 | Top 50k |
| 23 | Harrison & james | United Kingdom · London | Custom | 520 | Top 50k |
| 24 | Japam | India · Mohali | Enterprise | 351 | Top 50k |
| 25 | Kimti | India · Mumbai | Sense | 845 | Top 50k |
| 26 | Rubans | India · Bangalore | Impulse | 5,926 | Top 50k |
| 27 | Zavya | India · Gurgaon | Elessi | 4,733 | Top 50k |
| 28 | Avalore Jewelry | United States · Sheridan | Dawn | 1,881 | Top 50k |
| 29 | Jaipur Watch Company | India · JAIPUR | Taiga | 522 | Top 50k |
| 30 | Unniyarcha | India · Gurgaon | Impulse | 830 | Top 50k |
| 31 | Limelight Diamonds | India · Mumbai | Dawn | 3,118 | Top 50k |
| 32 | Trendz Jewellery | India · Rajkot | Custom | 330 | Top 50k |
| 33 | casiostore.bhawar.com | India · Chennai | Dawn | 1,361 | Top 50k |
| 34 | Sveston PK | Pakistan · Karachi | Custom | 165 | Top 50k |
| 35 | Timex India | India | TimexIndia | 3,299 | Top 50k |
| 36 | Ashford.com | United States · FAIRFIELD | Dawn | 25,000+ | Top 100k |
| 37 | Timex US | United States · Shelton | Timex / Guess | 1,633 | Top 100k |
| 38 | Shop LC | United States · Austin | Custom | 25,000+ | Top 100k |
| 39 | ALEX AND ANI | United States · New City | Broadcast | 4,753 | Top 100k |
| 40 | Teddy Baldassarre | United States · North Olmsted | Teddy Baldassarre | 3,151 | Top 100k |
| 41 | buddhastoneshop | Hong Kong SAR China · Wanchai | Impulse | 10,820 | Top 100k |
| 42 | Ross-Simons | United States · Cranston | Ross-Simons | 15,000 | Top 100k |
| 43 | EVRYJEWELS | Canada · Pointe-Claire | ecomify | 2,207 | Top 100k |
| 44 | Brighton | United States · La Puente | CQL Propel | 3,637 | Top 100k |
| 45 | en route jewelry | United States · New York | en route jewels | 756 | Top 100k |
| 46 | Grailzee | United States · Sunny Isles | Impulse | 25,000+ | Top 100k |
| 47 | YEMA Watches Official Store | France · Morteau | Custom | 189 | Top 100k |
| 48 | TraxNYC | United States · New York | Minimus | 6,616 | Top 100k |
| 49 | PDPAOLA | Spain · Barcelona | PDPaola | 1,683 | Top 100k |
| 50 | Charmette | United States · Gilbert | Shrine PRO | 1,872 | Top 100k |
Top Shopify jewelry stores in the United States
US-based jewelry stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.
| # | Store | Theme | Products | Est. search visits/mo |
|---|---|---|---|---|
| 1 | Ross-Simons | Ross-Simons | 15,000 | ~687k Top 10k |
| 2 | Timex US | Timex / Guess | 1,633 | ~645k Top 10k |
| 3 | Grailzee | Impulse | 25,000+ | ~375k Top 10k |
| 4 | Shop LC | Custom | 25,000+ | ~374k Top 10k |
| 5 | The GLD Shop | Debut | 11,155 | ~365k Top 5k |
| 6 | D'Addario | SEED | 1,666 | ~323k Top 50k |
| 7 | Invicta Stores | Palo Alto | 5,208 | ~321k Top 5k |
| 8 | ALEX AND ANI | Broadcast | 4,753 | ~318k Top 10k |
| 9 | Brighton | CQL Propel | 3,637 | ~312k Top 10k |
| 10 | Ashford.com | Dawn | 25,000+ | ~286k Top 50k |
| 11 | The Catholic Company | Impact | 16,393 | ~277k Top 50k |
| 12 | Watches of Switzerland | Watches of Switzerland | 5,051 | ~270k Top 50k |
| 13 | Safariland | Safariland | 581 | ~270k Top 50k |
| 14 | gorjana | Gorjana | 860 | ~266k Top 50k |
| 15 | CULT GAIA | Slate | 1,435 | ~260k Top 50k |
| 16 | Exquisite Timepieces | Exquisite Shopify | 17,512 | ~258k Top 50k |
| 17 | GLDN | Horizon | 670 | ~257k Top 50k |
| 18 | With Clarity | Debut | 25,000+ | ~257k Top 50k |
| 19 | Shinola | Custom | 818 | ~249k Top 50k |
| 20 | Pura Vida Bracelets | Pura Vida | 657 | ~246k Top 50k |
| 21 | Linjer | Custom | 692 | ~236k Top 50k |
| 22 | Caitlyn Minimalist | Mote | 5,353 | ~235k Top 50k |
| 23 | Teddy Baldassarre | Teddy Baldassarre | 3,151 | ~232k Top 50k |
| 24 | Ten Thousand Villages | Beyond | 948 | ~210k Top 100k |
| 25 | Wholesale Jewelry Website | Reformation | 2,600 | ~209k Top 50k |
Where jewelry stores are most common
| Country | Jewelry stores | Share of the country's categorized stores | vs average |
|---|---|---|---|
| Israel | 233 | 14.7% | 2.2× |
| Greece | 150 | 14.4% | 2.1× |
| India | 3,027 | 10.9% | 1.6× |
| France | 1,275 | 10.1% | 1.5× |
| Thailand | 70 | 9.4% | 1.4× |
Which apps, themes and ad pixels do Shopify jewelry stores use?
72.8% of Shopify jewelry stores run at least one advertising pixel, 7 points above the 65.8% average across all Shopify stores: the Meta Pixel is on 65.6% of them, Google Ads tags on 40.4% and the TikTok Pixel on 20%. Dawn is their most used theme (17.2%), followed by Prestige (7%). The most installed app we detect is Judge.me (30.8%), then Klaviyo (23.1%). Apps used far more often here than in the average store: Affirm (2.5×) and Swym Wishlist Plus (1.8×).
Most used apps in jewelry stores
| Technology | Category | Stores | % of jewelry stores |
|---|---|---|---|
| Judge.me | Product reviews | 8,531 | 30.8% |
| Klaviyo | Email & SMS marketing | 6,416 | 23.1% |
| Klarna | Buy now, pay later | 4,707 | 17% |
| Swym Wishlist Plus | Wishlists | 2,001 | 7.2% |
| PageFly | Page builders | 1,479 | 5.3% |
| Loox | Product reviews | 1,325 | 4.8% |
| Trustpilot | Product reviews | 1,244 | 4.5% |
| Afterpay | Buy now, pay later | 1,052 | 3.8% |
| Omnisend | Email & SMS marketing | 1,042 | 3.8% |
| Triple Whale | Analytics & attribution | 824 | 3% |
| Hotjar | Analytics | 766 | 2.8% |
| Weglot | Translation | 749 | 2.7% |
| Privy | Email & SMS marketing | 529 | 1.9% |
| Yotpo | Product reviews | 522 | 1.9% |
| GemPages | Page builders | 502 | 1.8% |
Most popular themes for jewelry stores
| Technology | Category | Stores | % of jewelry stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 4,760 | 17.2% |
| Prestige theme | Shopify theme | 1,940 | 7% |
| Horizon theme | Shopify theme | 1,286 | 4.6% |
| Impulse theme | Shopify theme | 1,101 | 4% |
| Broadcast theme | Shopify theme | 958 | 3.5% |
| Debut theme | Shopify theme | 578 | 2.1% |
| Craft theme | Shopify theme | 507 | 1.8% |
| Symmetry theme | Shopify theme | 494 | 1.8% |
| Ella theme | Shopify theme | 350 | 1.3% |
| Atelier theme | Shopify theme | 326 | 1.2% |
Other Shopify store categories
Clothing & Fashion 120,035 · Home & Furniture 51,645 · Beauty & Personal Care 39,557 · Food & Drink 38,840 · Electronics & Gadgets 19,605 · Health & Wellness 17,792 · Sports & Outdoors 14,016 · Books, Music & Merch 13,137 · Automotive Parts & Accessories 12,035 · Toys & Games 10,997 · Pet Supplies 8,344 · Art & Crafts 7,295 · Baby & Kids 5,311
A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.