Shopify sports & outdoor stores

Updated · How we collect this data

12,397 live Shopify stores sell mainly sports & outdoors (October 2026), #8 of 14 categories. Below: the most visited examples, and what sets these stores apart.

12,397
sports & outdoor stores
137
median products per store
$74.99
median product price (USD stores)
76.3%
run an ad pixel

How many Shopify sports & outdoor stores are there?

There are 12,397 live Shopify stores whose main business is sports & outdoors in the Brandloupe Index (October 2026): 3.4% of the 364,872 stores with a clear category, making it number 8 of 14 categories. 980 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (4,061), ahead of United Kingdom (1,181) and Australia (1,006). Relative to their size, China, Hong Kong SAR China and Finland have the highest share of sports & outdoor stores (up to 2.3× the average). The median store sells 137 products, larger than the median Shopify store (91), and among stores pricing in US dollars the median product costs $74.99, 1.9× the median across all US-dollar stores ($39.99). The most visited examples include GO Outdoors, Aventon Bikes, Full Time Store, Hundred India and Li-Ning India.

Top Shopify sports & outdoor stores

The most visited sports & outdoor stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.

# Store Country Theme Products Popularity
1 GO Outdoors United Kingdom · Bury Gtr. Manchester Custom 25,000+ Top 10k
2 Aventon Bikes United States · Brea Fastor 397 Top 50k
3 Full Time Store India · Mumbai Concept 538 Top 50k
4 Hundred India India · Hyderabad Dawn 490 Top 50k
5 Li-Ning India India · Bangalore Dawn 814 Top 50k
6 evo United States · Seattle evo Production 25,000+ Top 100k
7 SwimOutlet.com United States · Campbell Custom 25,000+ Top 100k
8 Tennis-Point Germany · Herzebrock-Clarholz Dawn 14,348 Top 100k
9 Lectric eBikes® United States · Phoenix Dawn 302 Top 100k
10 99 Bikes Australia · Bowen Hills Hyper 25,000+ Top 100k
11 Lancaster Archery Supply United States · Leola Lancaster Adastra 16,270 Top 100k
12 ATLETICA Germany · Mainz Custom 1,628 Top 100k
13 B.O.C. Germany · Hamburg Impact 24,928 Top 100k
14 Liquid-Life Germany · Brilon Impact 6,784 Top 100k
15 Bike-Mailorder Germany · Berlin Enterprise 25,000+ Top 100k
16 AffordableGolf United Kingdom · Hillington Warehouse 25,000+ Top 100k
17 Byrna United States · Andover Ultimate 137 Top 100k
18 Velotric United States · Bellmawr Aurora 133 Top 100k
19 WayUp Sports Egypt · Giza Impact 25,000+ Top 100k
20 Naturehike Hong Kong SAR China · Wan Chai Impulse 311 Top 100k
21 Buybestgear Hong Kong SAR China · MONGKOK Impulse 158 Top 100k
22 Ronster Rides United States · Sacramento Dawn 27 Top 100k
23 Slovic India · Gurugram Prestige 392 Top 100k
24 バイチャリ公式オンラインショップ 【スポーツ自転車買取販売専門店】 Japan · さいたま市 Custom 17,974 Top 100k
25 Evobike Mexico · Ciudad de México Custom 62 Top 100k
26 CCS United States · Portland Neptune 18,696 Top 100k
27 WePlayAgain Denmark · Hasselager Impact 25,000+ Top 500k
28 PDHSports United Kingdom · Derby Herd Spark 3,095 Top 500k
29 Tonal United States · San Francisco TONAL 45 Top 500k
30 Cascade Designs United States · Reno Dawn 301 Top 500k
31 Smith Optics United States · Secaucus Dawn 652 Top 500k
32 Surly Bikes United States · Minneapolis Dawn 311 Top 500k
33 BowFlex United States · Cottage Grove Impulse 59 Top 500k
34 Venum United States · Las Vegas Dawn 2,401 Top 500k
35 Big Agnes United States · Steamboat Springs Avenue 295 Top 500k
36 Simms Fishing United States · Bozeman Custom 512 Top 500k
37 Sea to Summit North America United States · Broomfield One STS 438 Top 500k
38 Tennis-Point Germany · Herzebrock-Clarholz Dawn 13,535 Top 500k
39 GolfClubs4Cash United Kingdom · Loanhead, Midlothian Minimog - OS 2.0 25,000+ Top 500k
40 Geartrade.com United States · West Valley City Enterprise 25,000+ Top 500k
41 Discount Tackle United States · Wilsonville DT WCAG 6,008 Top 500k
42 Bikeroom Italy · Brescia Vision 6,135 Top 500k
43 Titan Fitness United States · Memphis Dawn 2,560 Top 500k
44 ROAD iD United States · Covington Focal 233 Top 500k
45 HEATLAND DISCGOLF Sweden · Karlstad Warehouse 4,991 Top 500k
46 BROOKS ENGLAND Italy · Pozzoleone Tinker 233 Top 500k
47 Rocky Mountain Canada · Châteauguay Impact 744 Top 500k
48 Crankbrothers United States · San Clemente Impulse 282 Top 500k
49 COBRA Golf United States · Carlsbad Horizon 518 Top 500k
50 Café du Cycliste France · Nice Eurus 787 Top 500k

Top Shopify sports & outdoor stores in the United States

US-based sports & outdoor stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.

# Store Theme Products Est. search visits/mo
1 evo evo Production 25,000+ ~1.2M
Top 10k
2 SwimOutlet.com Custom 25,000+ ~755k
Top 10k
3 Lancaster Archery Supply Lancaster Adastra 16,270 ~698k
Top 10k
4 Lectric eBikes® Dawn 302 ~628k
Top 10k
5 Aventon Bikes Fastor 397 ~543k
Top 10k
6 Smith Optics Dawn 652 ~328k
Top 50k
7 Venum Dawn 2,401 ~292k
Top 50k
8 BowFlex Impulse 59 ~287k
Top 50k
9 ROAD iD Focal 233 ~284k
Top 50k
10 COBRA Golf Horizon 518 ~274k
Top 50k
11 VESSEL Impact 349 ~263k
Top 50k
12 Zpacks Zpacks - Sleepless Media 850 ~256k
Top 50k
13 Golf Discount Conflagaration 3,811 ~254k
Top 50k
14 Sunny Health & Fitness Neptune 2.0 422 ~251k
Top 50k
15 Salsa Cycles Dawn 843 ~247k
Top 50k
16 Surly Bikes Dawn 311 ~245k
Top 50k
17 WalkingPad WalkingPad 77 ~235k
Top 100k
18 Heybike Concept 132 ~231k
Top 50k
19 Fenix Lighting Kalles 474 ~230k
Top 50k
20 KastKing Ella 269 ~225k
Top 50k
21 Sunday Golf Horizon 258 ~225k
Top 50k
22 100% Dawn 1,210 ~216k
Top 50k
23 TITLE Boxing eHouse All Nàtural 787 ~211k
Top 50k
24 L.A.B. Golf Dawn 184 ~208k
Top 50k
25 Hiboy Impact 409 ~205k
Top 50k
Where Shopify sports & outdoor stores are based United States 4,061 United Kingdom 1,181 Australia 1,006 Canada 833 Germany 544 Hong Kong SAR China 498 Netherlands 346 France 277
United States has the most Shopify sports & outdoor stores: 4,061, 1.8% of its Shopify stores.

Where sports & outdoor stores are most common

CountrySports & Outdoor storesShare of the country's categorized storesvs average
China 267 7.9% 2.3×
Hong Kong SAR China 498 6.8% 2×
Finland 82 6.3% 1.9×
Austria 76 5.4% 1.6×
Norway 71 5.4% 1.6×

Which apps, themes and ad pixels do Shopify sports & outdoor stores use?

76.3% of Shopify sports & outdoor stores run at least one advertising pixel, 7.8 points above the 68.5% average across all Shopify stores: the Meta Pixel is on 63.8% of them, Google Ads tags on 51.9% and the TikTok Pixel on 16.6%. Dawn is their most used theme (17.1%), followed by Impulse (4.8%). The most installed app we detect is Judge.me (35.2%), then Klaviyo (25.7%). Apps used far more often here than in the average store: Affirm (4.5×), AfterShip (1.8×) and Tidio (1.7×).

Ad and analytics pixels on Shopify sports & outdoor stores Meta Pixel 63.8% Google Analytics 4 61.1% Google Ads 51.9% TikTok Pixel 16.6% Microsoft Advertising (UE… 5.6% Pinterest Tag 0.3% Reddit Pixel 0.2%
63.8% of Shopify sports & outdoor stores have the Meta Pixel, against 76.3% running any ad pixel.

Most used apps in sports & outdoor stores

TechnologyCategoryStores% of sports & outdoor stores
Judge.me Product reviews 4,359 35.2%
Klaviyo Email & SMS marketing 3,186 25.7%
Klarna Buy now, pay later 2,479 20%
PageFly Page builders 866 7%
Trustpilot Product reviews 715 5.8%
Afterpay Buy now, pay later 666 5.4%
Loox Product reviews 504 4.1%
Weglot Translation 470 3.8%
Omnisend Email & SMS marketing 459 3.7%
Yotpo Product reviews 424 3.4%
Swym Wishlist Plus Wishlists 420 3.4%
Triple Whale Analytics & attribution 376 3%
Hotjar Analytics 360 2.9%
Gorgias Customer support 332 2.7%
GemPages Page builders 324 2.6%

Most popular themes for sports & outdoor stores

TechnologyCategoryStores% of sports & outdoor stores
Dawn theme Shopify theme 2,125 17.1%
Impulse theme Shopify theme 601 4.8%
Horizon theme Shopify theme 583 4.7%
Impact theme Shopify theme 396 3.2%
Enterprise theme Shopify theme 332 2.7%
Ride theme Shopify theme 329 2.7%
Debut theme Shopify theme 311 2.5%
Concept theme Shopify theme 289 2.3%
Symmetry theme Shopify theme 240 1.9%
Refresh theme Shopify theme 236 1.9%

Other Shopify store categories

A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.