Shopify baby & kids stores
Updated · How we collect this data
4,671 live Shopify stores sell mainly baby & kids (October 2026), #14 of 14 categories. Below: the most visited examples, and what sets these stores apart.
How many Shopify baby & kids stores are there?
There are 4,671 live Shopify stores whose main business is baby & kids in the Brandloupe Index (October 2026): 1.3% of the 364,872 stores with a clear category, making it number 14 of 14 categories. 358 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (991), ahead of Australia (364) and United Kingdom (355). Relative to their size, Türkiye, Singapore and Denmark have the highest share of baby & kids stores (up to 2.1× the average). The median store sells 132 products, larger than the median Shopify store (91), and among stores pricing in US dollars the median product costs $34.99, below the $39.99 median across all US-dollar stores. The most visited examples include Little Sleepies, Little Dutch, Civilim.com, Baby Planet and SuperBottoms.
Top Shopify baby & kids stores
The most visited baby & kids stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Little Sleepies | United States · Los Angeles | on/Sight Base | 1,859 | Top 50k |
| 2 | Little Dutch | Netherlands · Berkel en Rodenrijs | Little Dutch | 1,585 | Top 50k |
| 3 | Civilim.com | Türkiye · İstanbul | Veena | 13,498 | Top 50k |
| 4 | Baby Planet | Pakistan · Lahore | Kalles | 5,052 | Top 50k |
| 5 | SuperBottoms | India · Thane | Broadcast | 749 | Top 50k |
| 6 | momcozy | Hong Kong SAR China · Yau Tsim Mong | Custom | 407 | Top 100k |
| 7 | Sergent Major | France · Montreuil | Prestige | 4,581 | Top 100k |
| 8 | Caden Lane | United States · Boerne | Impulse | 3,067 | Top 100k |
| 9 | Mamas & Papas UK | United Kingdom · Huddersfield | Debut | 2,451 | Top 100k |
| 10 | ZIPPY | Portugal · Maia | Dawn | 3,891 | Top 100k |
| 11 | CLÉMENT | Canada · Québec | Enterprise | 16,677 | Top 100k |
| 12 | Dreambaby | Belgium · Halle | Veena | 10,167 | Top 100k |
| 13 | Mother Sparsh | India · Panchkula | Dawn | 63 | Top 100k |
| 14 | Nanit | United States · New York | Concept | 37 | Top 500k |
| 15 | Sterntaler | Germany · Dornburg-Dorndorf | Dawn | 2,026 | Top 500k |
| 16 | Ergobaby | United States · Concord | Horizon | 47 | Top 500k |
| 17 | GoodBuy Gear | United States · Commerical Point | Empire | 25,000+ | Top 500k |
| 18 | Maisonette | United States · New York | Ultra (Maisonette + NR) | 25,000+ | Top 500k |
| 19 | MacroBaby | United States · Orlando | Warehouse | 16,128 | Top 500k |
| 20 | Albee Baby | United States · New York | Dawn | 25,000+ | Top 500k |
| 21 | Posh Peanut | United States · Glendale | Custom | 1,931 | Top 500k |
| 22 | Evenflo® Company, Inc | United States · Miamisburg | Dawn | 139 | Top 500k |
| 23 | Newton Baby | United States · Miami | Dawn | 68 | Top 500k |
| 24 | Halo x aden + anais | United States · New York | Barrel Base Framework | 781 | Top 500k |
| 25 | Primary.com | United States · New York | Debut | 1,466 | Top 500k |
| 26 | BIBS | Denmark · Hillerød | Bibs | 696 | Top 500k |
| 27 | Burt's Bees Baby | United States · Fairfield | By Association Only | 672 | Top 500k |
| 28 | BabyCool | Portugal · Lisboa | Empire | 7,669 | Top 500k |
| 29 | Maileg EU | Denmark · Herning | Dawn | 855 | Top 500k |
| 30 | autoclint | India · Delhi | Supply | 25,000+ | Top 500k |
| 31 | Baby Brezza | United States · Newark | Sleek | 65 | Top 500k |
| 32 | MORI | United Kingdom · London | Custom | 5,639 | Top 500k |
| 33 | Delta Children | United States · New York | DC | 2,158 | Top 500k |
| 34 | The Mom Store | India · Bangalore | Reformation | 10,392 | Top 500k |
| 35 | Maxi-Cosi | United States · Columbus | Symmetry | 132 | Top 500k |
| 36 | Bambi Baby | United States · Belleville | Wyatt | 3,850 | Top 500k |
| 37 | EllaOla | United States · New York | Dawn | 109 | Top 500k |
| 38 | Copper Pearl | United States · Salt Lake City | Broadcast | 4,137 | Top 500k |
| 39 | Natural Baby Shower | United Kingdom · Bracknell | Expanse | 6,768 | Top 500k |
| 40 | Once Upon a Farm | United States · Berkeley | Horizon | 310 | Top 500k |
| 41 | Ehrenkind | Germany · Grünwald | Ehrenkind | 613 | Top 500k |
| 42 | My 1st Years | United Kingdom · Northampton | Eurus | 4,169 | Top 500k |
| 43 | Name Bubbles | United States · Ballston Spa | Custom | 1,846 | Top 500k |
| 44 | Lorena Canals | Spain · Sant Just Desvern | Horizon | 1,082 | Top 500k |
| 45 | WildBird | United States · Salt Lake City | Wildbird | 579 | Top 500k |
| 46 | Tula | United States | United States · Torrance | Atelier | 108 | Top 500k |
| 47 | Zumbamboo | United States · Sheridan | Impulse | 25,000+ | Top 500k |
| 48 | Lou Lou & Company | United States · Orem | Prestige | 3,119 | Top 500k |
| 49 | Ourkids | Egypt · Giza | Hyper | 17,472 | Top 500k |
| 50 | Spongellé | United States · Los Angeles | Dawn | 371 | Top 500k |
Filter all 4,671 baby & kids stores in the free app
Top Shopify baby & kids stores in the United States
US-based baby & kids stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.
| # | Store | Theme | Products | Est. search visits/mo |
|---|---|---|---|---|
| 1 | Little Sleepies | on/Sight Base | 1,859 | ~692k Top 5k |
| 2 | Newton Baby | Dawn | 68 | ~319k Top 50k |
| 3 | Burt's Bees Baby | By Association Only | 672 | ~304k Top 50k |
| 4 | Posh Peanut | Custom | 1,931 | ~253k Top 50k |
| 5 | Caden Lane | Impulse | 3,067 | ~251k Top 50k |
| 6 | Albee Baby | Dawn | 25,000+ | ~242k Top 50k |
| 7 | Maisonette | Ultra (Maisonette + NR) | 25,000+ | ~235k Top 50k |
| 8 | Delta Children | DC | 2,158 | ~231k Top 50k |
| 9 | GoodBuy Gear | Empire | 25,000+ | ~227k Top 50k |
| 10 | Primary.com | Debut | 1,466 | ~212k Top 50k |
| 11 | Copper Pearl | Broadcast | 4,137 | ~173k Top 50k |
| 12 | Baby Brezza | Sleek | 65 | ~165k Top 50k |
| 13 | Burst Oral Care | Sleek | 105 | ~150k Top 100k |
| 14 | Mockingbird | Impact | 52 | ~145k Top 100k |
| 15 | SpearmintLOVE | Custom 2026 | 3,325 | ~140k Top 100k |
| 16 | Evenflo® Company, Inc | Dawn | 139 | ~139k Top 50k |
| 17 | MacroBaby | Warehouse | 16,128 | ~96k Top 100k |
| 18 | Kidichic | Booster-7.2.3 | 1,807 | ~95k Top 50k |
| 19 | Bambi Baby | Wyatt | 3,850 | ~92k Top 100k |
| 20 | Nanit | Concept | 37 | ~86k Top 100k |
| 21 | Moonlight | Jewel | 10,597 | ~84k Top 50k |
| 22 | Halo x aden + anais | Barrel Base Framework | 781 | ~77k Top 100k |
| 23 | EllaOla | Dawn | 109 | ~74k Top 50k |
| 24 | Klade Children's Boutique | Broadcast | 3,060 | ~70k Top 50k |
| 25 | Munchkin | Custom | 196 | ~68k Top 100k |
Where baby & kids stores are most common
| Country | Baby & Kids stores | Share of the country's categorized stores | vs average |
|---|---|---|---|
| Türkiye | 58 | 2.7% | 2.1× |
| Singapore | 70 | 2.4% | 1.9× |
| Denmark | 81 | 2.4% | 1.8× |
| Netherlands | 180 | 2.1% | 1.6× |
| South Africa | 73 | 2% | 1.6× |
Which apps, themes and ad pixels do Shopify baby & kids stores use?
84.4% of Shopify baby & kids stores run at least one advertising pixel, 15.9 points above the 68.5% average across all Shopify stores: the Meta Pixel is on 75.4% of them, Google Ads tags on 55% and the TikTok Pixel on 25.9%. Dawn is their most used theme (17.8%), followed by Horizon (5%). The most installed app we detect is Judge.me (40.3%), then Klaviyo (31.8%). Apps used far more often here than in the average store: Gorgias (2.2×), REVIEWS.io (2.1×) and Attentive (2×).
Most used apps in baby & kids stores
| Technology | Category | Stores | % of baby & kids stores |
|---|---|---|---|
| Judge.me | Product reviews | 1,884 | 40.3% |
| Klaviyo | Email & SMS marketing | 1,487 | 31.8% |
| Klarna | Buy now, pay later | 869 | 18.6% |
| PageFly | Page builders | 291 | 6.2% |
| Afterpay | Buy now, pay later | 274 | 5.9% |
| Swym Wishlist Plus | Wishlists | 265 | 5.7% |
| Trustpilot | Product reviews | 259 | 5.5% |
| Loox | Product reviews | 241 | 5.2% |
| Triple Whale | Analytics & attribution | 219 | 4.7% |
| Yotpo | Product reviews | 213 | 4.6% |
| Omnisend | Email & SMS marketing | 197 | 4.2% |
| Gorgias | Customer support | 176 | 3.8% |
| Hotjar | Analytics | 166 | 3.6% |
| Weglot | Translation | 138 | 3% |
| GemPages | Page builders | 133 | 2.8% |
Most popular themes for baby & kids stores
| Technology | Category | Stores | % of baby & kids stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 831 | 17.8% |
| Horizon theme | Shopify theme | 234 | 5% |
| Prestige theme | Shopify theme | 179 | 3.8% |
| Impulse theme | Shopify theme | 156 | 3.3% |
| Broadcast theme | Shopify theme | 135 | 2.9% |
| Debut theme | Shopify theme | 91 | 1.9% |
| Symmetry theme | Shopify theme | 86 | 1.8% |
| Impact theme | Shopify theme | 85 | 1.8% |
| Ella theme | Shopify theme | 81 | 1.7% |
| Sense theme | Shopify theme | 70 | 1.5% |
Other Shopify store categories
Clothing & Fashion 105,733 · Home & Furniture 45,865 · Beauty & Personal Care 35,047 · Food & Drink 34,885 · Jewelry & Watches 24,518 · Electronics & Gadgets 17,425 · Health & Wellness 15,766 · Sports & Outdoors 12,397 · Books, Music & Merch 11,741 · Automotive Parts & Accessories 10,706 · Toys & Games 9,710 · Pet Supplies 7,459 · Art & Crafts 6,531
A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.