Shopify baby & kids stores
Updated · How we collect this data
5,311 live Shopify stores sell mainly baby & kids (October 2026), #14 of 14 categories. Below: the most visited examples, and what sets these stores apart.
How many Shopify baby & kids stores are there?
There are 5,311 live Shopify stores whose main business is baby & kids in the Brandloupe Index (October 2026): 1.3% of the 411,474 stores with a clear category, making it number 14 of 14 categories. 407 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (1,127), ahead of United Kingdom (407) and Australia (395). Relative to their size, Türkiye, Singapore and Denmark have the highest share of baby & kids stores (up to 2× the average). The median store sells 134 products, larger than the median Shopify store (122), and among stores pricing in US dollars the median product costs $34.99, below the $40.00 median across all US-dollar stores. The most visited examples include Little Sleepies, Little Dutch, Civilim.com, Baby Planet and SuperBottoms.
Top Shopify baby & kids stores
The most visited baby & kids stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Little Sleepies | United States · Los Angeles | on/Sight Base | 1,751 | Top 50k |
| 2 | Little Dutch | Netherlands · Berkel en Rodenrijs | Little Dutch | 1,615 | Top 50k |
| 3 | Civilim.com | Türkiye · İstanbul | Veena | 12,619 | Top 50k |
| 4 | Baby Planet | Pakistan · Lahore | Kalles | 6,370 | Top 50k |
| 5 | SuperBottoms | India · Thane | Broadcast | 750 | Top 50k |
| 6 | momcozy | Hong Kong SAR China · Yau Tsim Mong | Custom | 408 | Top 100k |
| 7 | Sergent Major | France · Montreuil | Prestige | 2,810 | Top 100k |
| 8 | Caden Lane | United States · Boerne | Impulse | 3,280 | Top 100k |
| 9 | Mamas & Papas UK | United Kingdom · Huddersfield | Custom | 2,277 | Top 100k |
| 10 | ZIPPY | Portugal · Maia | Dawn | 3,796 | Top 100k |
| 11 | CLÉMENT | Canada · Québec | Enterprise | 16,311 | Top 100k |
| 12 | Dreambaby | Belgium · Halle | Veena | 10,135 | Top 100k |
| 13 | Mother Sparsh | India · Panchkula | Dawn | 68 | Top 100k |
| 14 | Nanit | United States · New York | Concept | 37 | Top 500k |
| 15 | Sterntaler | Germany · Dornburg-Dorndorf | Dawn | 1,950 | Top 500k |
| 16 | Ergobaby | United States · Concord | Horizon | 47 | Top 500k |
| 17 | GoodBuy Gear | United States · Commerical Point | Empire | 25,000+ | Top 500k |
| 18 | Maisonette | United States · New York | Ultra (Maisonette + NR) | 25,000+ | Top 500k |
| 19 | Kyte Baby | United States · Fort Worth | Focal | 3,400 | Top 500k |
| 20 | MacroBaby | United States · Orlando | Warehouse | 15,926 | Top 500k |
| 21 | Albee Baby | United States · New York | Dawn | 25,000+ | Top 500k |
| 22 | Posh Peanut | United States · Glendale | Custom | 1,815 | Top 500k |
| 23 | Evenflo® Company, Inc | United States · Miamisburg | Dawn | 142 | Top 500k |
| 24 | Newton Baby | United States · Miami | Dawn | 64 | Top 500k |
| 25 | Halo x aden + anais | United States · New York | Barrel Base Framework | 796 | Top 500k |
| 26 | Primary.com | United States · New York | Custom | 1,434 | Top 500k |
| 27 | BIBS | Denmark · Hillerød | Custom | 713 | Top 500k |
| 28 | Burt's Bees Baby | United States · Fairfield | By Association Only | 667 | Top 500k |
| 29 | BabyCool | Portugal · Lisboa | Empire | 7,516 | Top 500k |
| 30 | Maileg EU | Denmark · Herning | Dawn | 867 | Top 500k |
| 31 | autoclint | India · Delhi | Supply | 25,000+ | Top 500k |
| 32 | Baby Brezza | United States · Newark | Sleek | 65 | Top 500k |
| 33 | Tea Collection | United States · Emeryville | tea | 1,812 | Top 500k |
| 34 | MORI | United Kingdom · London | Custom | 5,586 | Top 500k |
| 35 | Delta Children | United States · New York | DC | 2,141 | Top 500k |
| 36 | The Mom Store | India · Bangalore | Reformation | 10,871 | Top 500k |
| 37 | Maxi-Cosi | United States · Columbus | Symmetry | 131 | Top 500k |
| 38 | Bambi Baby | United States · Belleville | Wyatt | 3,880 | Top 500k |
| 39 | EllaOla | United States · New York | Dawn | 135 | Top 500k |
| 40 | Copper Pearl | United States · Salt Lake City | Broadcast | 3,887 | Top 500k |
| 41 | Natural Baby Shower | United Kingdom · Bracknell | Expanse | 6,760 | Top 500k |
| 42 | Once Upon a Farm | United States · Berkeley | Horizon | 309 | Top 500k |
| 43 | Ehrenkind | Germany · Grünwald | Ehrenkind | 597 | Top 500k |
| 44 | Tubby Todd Bath Co. | United States · Carlsbad | UNO | 70 | Top 500k |
| 45 | My 1st Years | United Kingdom · Northampton | Custom | 4,291 | Top 500k |
| 46 | Name Bubbles | United States · Ballston Spa | Custom | 1,823 | Top 500k |
| 47 | Lorena Canals | Spain · Sant Just Desvern | Horizon | 1,086 | Top 500k |
| 48 | WildBird | United States · Salt Lake City | Custom | 459 | Top 500k |
| 49 | Tula | United States | United States · Torrance | Atelier | 108 | Top 500k |
| 50 | Zumbamboo | United States · Sheridan | Impulse | 23,530 | Top 500k |
Top Shopify baby & kids stores in the United States
US-based baby & kids stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.
| # | Store | Theme | Products | Est. search visits/mo |
|---|---|---|---|---|
| 1 | Little Sleepies | on/Sight Base | 1,751 | ~548k Top 5k |
| 2 | Caden Lane | Impulse | 3,280 | ~365k Top 10k |
| 3 | Primary.com | Custom | 1,434 | ~304k Top 50k |
| 4 | Burt's Bees Baby | By Association Only | 667 | ~287k Top 50k |
| 5 | Tea Collection | tea | 1,812 | ~264k Top 50k |
| 6 | GoodBuy Gear | Empire | 25,000+ | ~249k Top 50k |
| 7 | Name Bubbles | Custom | 1,823 | ~239k Top 50k |
| 8 | Delta Children | DC | 2,141 | ~227k Top 50k |
| 9 | Albee Baby | Dawn | 25,000+ | ~219k Top 50k |
| 10 | Maisonette | Ultra (Maisonette + NR) | 25,000+ | ~216k Top 50k |
| 11 | Kyte Baby | Focal | 3,400 | ~214k Top 50k |
| 12 | Evenflo® Company, Inc | Dawn | 142 | ~191k Top 50k |
| 13 | WildBird | Custom | 459 | ~171k Top 50k |
| 14 | Baby Brezza | Sleek | 65 | ~164k Top 50k |
| 15 | Posh Peanut | Custom | 1,815 | ~163k Top 50k |
| 16 | Solly Baby | Pipeline | 151 | ~139k Top 100k |
| 17 | SpearmintLOVE | Custom 2026 | 3,241 | ~122k Top 100k |
| 18 | Mockingbird | Impact | 52 | ~111k Top 100k |
| 19 | Once Upon a Farm | Horizon | 309 | ~102k Top 100k |
| 20 | Bambi Baby | Wyatt | 3,880 | ~98k Top 100k |
| 21 | Newton Baby | Dawn | 64 | ~93k Top 100k |
| 22 | WONDERFOLD | Custom | 201 | ~89k Top 50k |
| 23 | Nanit | Concept | 37 | ~81k Top 100k |
| 24 | Halo x aden + anais | Barrel Base Framework | 796 | ~80k Top 100k |
| 25 | Moonlight | Jewel | 10,497 | ~79k Top 50k |
Where baby & kids stores are most common
| Country | Baby & Kids stores | Share of the country's categorized stores | vs average |
|---|---|---|---|
| Türkiye | 65 | 2.6% | 2× |
| Singapore | 72 | 2.2% | 1.7× |
| Denmark | 82 | 2.1% | 1.7× |
| Netherlands | 198 | 2% | 1.6× |
| South Africa | 81 | 2% | 1.5× |
Which apps, themes and ad pixels do Shopify baby & kids stores use?
75.5% of Shopify baby & kids stores run at least one advertising pixel, 9.7 points above the 65.8% average across all Shopify stores: the Meta Pixel is on 67.2% of them, Google Ads tags on 48.4% and the TikTok Pixel on 23.2%. Dawn is their most used theme (16.6%), followed by Horizon (4.7%). The most installed app we detect is Judge.me (36.7%), then Klaviyo (28.6%). Apps used far more often here than in the average store: REVIEWS.io (1.9×), Gorgias (1.8×) and Attentive (1.8×).
Most used apps in baby & kids stores
| Technology | Category | Stores | % of baby & kids stores |
|---|---|---|---|
| Judge.me | Product reviews | 1,951 | 36.7% |
| Klaviyo | Email & SMS marketing | 1,521 | 28.6% |
| Klarna | Buy now, pay later | 883 | 16.6% |
| PageFly | Page builders | 292 | 5.5% |
| Afterpay | Buy now, pay later | 287 | 5.4% |
| Swym Wishlist Plus | Wishlists | 271 | 5.1% |
| Trustpilot | Product reviews | 258 | 4.9% |
| Loox | Product reviews | 254 | 4.8% |
| Triple Whale | Analytics & attribution | 224 | 4.2% |
| Yotpo | Product reviews | 218 | 4.1% |
| Omnisend | Email & SMS marketing | 213 | 4% |
| Hotjar | Analytics | 183 | 3.4% |
| Gorgias | Customer support | 175 | 3.3% |
| Weglot | Translation | 135 | 2.5% |
| GemPages | Page builders | 124 | 2.3% |
Most popular themes for baby & kids stores
| Technology | Category | Stores | % of baby & kids stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 884 | 16.6% |
| Horizon theme | Shopify theme | 251 | 4.7% |
| Prestige theme | Shopify theme | 177 | 3.3% |
| Impulse theme | Shopify theme | 157 | 3% |
| Broadcast theme | Shopify theme | 132 | 2.5% |
| Impact theme | Shopify theme | 98 | 1.8% |
| Debut theme | Shopify theme | 94 | 1.8% |
| Symmetry theme | Shopify theme | 91 | 1.7% |
| Ella theme | Shopify theme | 81 | 1.5% |
| Sense theme | Shopify theme | 70 | 1.3% |
Other Shopify store categories
Clothing & Fashion 120,035 · Home & Furniture 51,645 · Beauty & Personal Care 39,557 · Food & Drink 38,840 · Jewelry & Watches 27,715 · Electronics & Gadgets 19,605 · Health & Wellness 17,792 · Sports & Outdoors 14,016 · Books, Music & Merch 13,137 · Automotive Parts & Accessories 12,035 · Toys & Games 10,997 · Pet Supplies 8,344 · Art & Crafts 7,295
A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.