Shopify toy & game stores
Updated · How we collect this data
10,997 live Shopify stores sell mainly toys & games (October 2026), #11 of 14 categories. Below: the most visited examples, and what sets these stores apart.
How many Shopify toy & game stores are there?
There are 10,997 live Shopify stores whose main business is toys & games in the Brandloupe Index (October 2026): 2.7% of the 411,474 stores with a clear category, making it number 11 of 14 categories. 994 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (3,467), ahead of United Kingdom (998) and Canada (778). Relative to their size, Canada, Norway and Switzerland have the highest share of toy & game stores (up to 1.5× the average). The median store sells 436 products, larger than the median Shopify store (122), and among stores pricing in US dollars the median product costs $27.49, below the $40.00 median across all US-dollar stores. The most visited examples include americangirl.com, Face to Face Games, Mysterious, Blox Fruits and Pixel Games.
Top Shopify toy & game stores
The most visited toy & game stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | americangirl.com | United States · Middleton | SDG Shopify Skeleton | 2,687 | Top 50k |
| 2 | Face to Face Games | Canada · Montréal | Face To Face Games | 25,000+ | Top 50k |
| 3 | Mysterious | United States · Pleasanton | Custom | 749 | Top 50k |
| 4 | Blox Fruits | United States · Strongsville | Debut | 7 | Top 50k |
| 5 | Pixel Games | Mexico · Ciudad de México | Custom | 656 | Top 50k |
| 6 | Mattel Creations | United States · El Segundo | Custom | 2,754 | Top 50k |
| 7 | Mattel Shop | United States · El Segundo | SDG Shopify Skeleton | 9,209 | Top 50k |
| 8 | 401 Games | Canada · Vaughan | District | 25,000+ | Top 50k |
| 9 | Zatu Games | United Kingdom | Hyper | 25,000+ | Top 100k |
| 10 | Limited Run Games | United States · Apex | LRG 2024 | 3,144 | Top 100k |
| 11 | Dragon Shield | United States · Nashville | Shiro | 395 | Top 100k |
| 12 | Solaris Japan | United States · San Francisco | Solaris | 25,000+ | Top 100k |
| 13 | Good Smile US | United States · Pasadena | SEED | 1,376 | Top 100k |
| 14 | 晴れる屋2 | Japan · 新宿区 | Custom | 25,000+ | Top 100k |
| 15 | CrunchLabs | United States · Sunnyvale | Fluid Framework | 269 | Top 100k |
| 16 | Tokullectibles | United States · Hamburg | Warehouse | 9,021 | Top 100k |
| 17 | ilovespeelgoed | Netherlands · Utrecht | I ❤️ Speelgoed | 19,724 | Top 100k |
| 18 | Shop Universal | United States · Cincinnati | Avalanche | 1,664 | Top 100k |
| 19 | KIKAGoods | Hong Kong SAR China · Hong Kong | Broadcast | 896 | Top 100k |
| 20 | FunkyFidgetsShop | United Kingdom · Darlington | Studio | 316 | Top 100k |
| 21 | Jaiman Toys | India · New Delhi | Dawn | 6,571 | Top 100k |
| 22 | JUMP SHOP | Japan · 千代田区 | Impulse | 4,625 | Top 100k |
| 23 | Toynix | Pakistan · Karachi | Custom | 617 | Top 100k |
| 24 | Toykoo | India · Surat | Minimalin | 111 | Top 100k |
| 25 | MOZA Racing EU | Germany · Düsseldorf | Concept | 110 | Top 100k |
| 26 | LEGO Store Israel | Israel · Herzlya | Impulse | 1,200 | Top 100k |
| 27 | LEGO India | India · Bengaluru | Boost | 880 | Top 100k |
| 28 | Jazwares | United States · Sunrise | eHouse All Nàtural | 1,261 | Top 100k |
| 29 | WizKids | United States · Hillside | Chromium | 2,365 | Top 100k |
| 30 | Toys"R"Us | United States · Parsippany-Troy Hills | Dawn | 9,490 | Top 500k |
| 31 | Tistaminis | Canada · Hamilton | Empire | 25,000+ | Top 500k |
| 32 | Import A Toy | South Africa · Benoni | Avenue | 2,969 | Top 500k |
| 33 | Ninoma | Japan · 福岡市 | Empire | 25,000+ | Top 500k |
| 34 | getDigital | Germany · Kiel | Empire | 2,522 | Top 500k |
| 35 | Gamers Guild AZ | United States · Tempe | Custom | 25,000+ | Top 500k |
| 36 | Japan Figure Store - #1 Bring To You The Best Japanese Goods | Japan · Fukuoka | Custom | 25,000+ | Top 500k |
| 37 | Yachew | United Kingdom · Stoke-on-Trent | Megastore | 25,000+ | Top 500k |
| 38 | Trading Card Market | United States · Manchester | Dawn | 11,842 | Top 500k |
| 39 | Versus Gamecenter | Portugal · Parque das Nações | Pipeline | 10,200 | Top 500k |
| 40 | FYE | United States · Albany | Dawn | 25,000+ | Top 500k |
| 41 | Melissa & Doug | United States · Wilton | Melissa & Doug | 1,004 | Top 500k |
| 42 | ZardoCards | Canada · Saint-Mathieu-de-Beloeil | Impact | 3,967 | Top 500k |
| 43 | Numiscorner.com | France · LILLE | NumisCorner Louis XV | 25,000+ | Top 500k |
| 44 | Kidrobot | United States · Hillside | Shark | 1,049 | Top 500k |
| 45 | Trainz | United States · Flowery Branch | Dawn | 25,000+ | Top 500k |
| 46 | Danireon Cards & Games | Canada · Ottawa | Starlite | 25,000+ | Top 500k |
| 47 | JumpIchiban | Japan · Edogawa | Custom | 24,034 | Top 500k |
| 48 | Official Little Tikes Website | United States · Los Angeles | Custom | 366 | Top 500k |
| 49 | Mondo | United States · Everett | Mondo | 5,408 | Top 500k |
| 50 | Exploding Kittens | United States · Los Angeles | Exploding Kittens | 182 | Top 500k |
Top Shopify toy & game stores in the United States
US-based toy & game stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.
| # | Store | Theme | Products | Est. search visits/mo |
|---|---|---|---|---|
| 1 | americangirl.com | SDG Shopify Skeleton | 2,687 | ~515k Top 10k |
| 2 | Good Smile US | SEED | 1,376 | ~503k Top 10k |
| 3 | Melissa & Doug | Melissa & Doug | 1,004 | ~332k Top 50k |
| 4 | Mattel Creations | Custom | 2,754 | ~290k Top 5k |
| 5 | Toys"R"Us | Dawn | 9,490 | ~287k Top 50k |
| 6 | Shop Universal | Avalanche | 1,664 | ~279k Top 10k |
| 7 | Trading Card Market | Dawn | 11,842 | ~256k Top 50k |
| 8 | Bits and Pieces | Vision | 3,157 | ~225k Top 50k |
| 9 | CrunchLabs | Fluid Framework | 269 | ~211k Top 50k |
| 10 | Gamers Guild AZ | Custom | 25,000+ | ~202k Top 50k |
| 11 | Maileg USA | Parallax | 782 | ~196k Top 50k |
| 12 | Mysterious | Custom | 749 | ~195k Top 10k |
| 13 | cuddle+kind | Dawn | 396 | ~195k Top 50k |
| 14 | Trainz | Dawn | 25,000+ | ~190k Top 50k |
| 15 | Flipside Gaming | Kalles | 25,000+ | ~185k Top 50k |
| 16 | Zulus Games | Premium-Multi | 25,000+ | ~182k Top 50k |
| 17 | Arcade1Up | Simplistic | 32 | ~180k Top 50k |
| 18 | Mondo | Mondo | 5,408 | ~180k Top 50k |
| 19 | Dragon Shield | Shiro | 395 | ~179k Top 50k |
| 20 | Gundam Planet | Franko | 17,420 | ~169k Top 50k |
| 21 | Solaris Japan | Solaris | 25,000+ | ~163k Top 50k |
| 22 | Critical Role | Venue | 327 | ~152k Top 50k |
| 23 | ToyArena | Stockmart | 17,788 | ~151k Top 50k |
| 24 | SprayGunner | Woodstock | 11,142 | ~145k Top 50k |
| 25 | Limited Run Games | LRG 2024 | 3,144 | ~145k Top 50k |
Where toy & game stores are most common
| Country | Toy & Game stores | Share of the country's categorized stores | vs average |
|---|---|---|---|
| Canada | 778 | 4% | 1.5× |
| Norway | 57 | 3.8% | 1.4× |
| Switzerland | 90 | 3.8% | 1.4× |
| Chile | 138 | 3.5% | 1.3× |
| Singapore | 112 | 3.4% | 1.3× |
Which apps, themes and ad pixels do Shopify toy & game stores use?
61.3% of Shopify toy & game stores run at least one advertising pixel, 4.5 points below the 65.8% average across all Shopify stores: the Meta Pixel is on 50.4% of them, Google Ads tags on 35.4% and the TikTok Pixel on 18.1%. Dawn is their most used theme (19.1%), followed by Horizon (6.4%). The most installed app we detect is Judge.me (28%), then Klarna (14.9%). Apps used far more often here than in the average store: Smile.io (1.8×) and Trustpilot (1.6×).
Most used apps in toy & game stores
| Technology | Category | Stores | % of toy & game stores |
|---|---|---|---|
| Judge.me | Product reviews | 3,082 | 28% |
| Klarna | Buy now, pay later | 1,640 | 14.9% |
| Klaviyo | Email & SMS marketing | 1,540 | 14% |
| Trustpilot | Product reviews | 649 | 5.9% |
| Swym Wishlist Plus | Wishlists | 540 | 4.9% |
| PageFly | Page builders | 500 | 4.5% |
| Weglot | Translation | 370 | 3.4% |
| Afterpay | Buy now, pay later | 368 | 3.3% |
| Omnisend | Email & SMS marketing | 322 | 2.9% |
| Loox | Product reviews | 285 | 2.6% |
| Smile.io | Loyalty & rewards | 197 | 1.8% |
| Yotpo | Product reviews | 180 | 1.6% |
| Hotjar | Analytics | 179 | 1.6% |
| Triple Whale | Analytics & attribution | 145 | 1.3% |
| GemPages | Page builders | 143 | 1.3% |
Most popular themes for toy & game stores
| Technology | Category | Stores | % of toy & game stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 2,096 | 19.1% |
| Horizon theme | Shopify theme | 708 | 6.4% |
| Refresh theme | Shopify theme | 278 | 2.5% |
| Debut theme | Shopify theme | 269 | 2.4% |
| Warehouse theme | Shopify theme | 200 | 1.8% |
| Trade theme | Shopify theme | 166 | 1.5% |
| Empire theme | Shopify theme | 155 | 1.4% |
| Impulse theme | Shopify theme | 152 | 1.4% |
| Ella theme | Shopify theme | 141 | 1.3% |
| Boost theme | Shopify theme | 141 | 1.3% |
Other Shopify store categories
Clothing & Fashion 120,035 · Home & Furniture 51,645 · Beauty & Personal Care 39,557 · Food & Drink 38,840 · Jewelry & Watches 27,715 · Electronics & Gadgets 19,605 · Health & Wellness 17,792 · Sports & Outdoors 14,016 · Books, Music & Merch 13,137 · Automotive Parts & Accessories 12,035 · Pet Supplies 8,344 · Art & Crafts 7,295 · Baby & Kids 5,311
A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.