Shopify toy & game stores
Updated · How we collect this data
9,710 live Shopify stores sell mainly toys & games (October 2026), #11 of 14 categories. Below: the most visited examples, and what sets these stores apart.
How many Shopify toy & game stores are there?
There are 9,710 live Shopify stores whose main business is toys & games in the Brandloupe Index (October 2026): 2.7% of the 364,872 stores with a clear category, making it number 11 of 14 categories. 835 of them rank among the top 1 million websites by real Chrome traffic. United States is home to the most (3,052), ahead of United Kingdom (870) and Canada (705). Relative to their size, Canada, Norway and Switzerland have the highest share of toy & game stores (up to 1.5× the average). The median store sells 446 products, larger than the median Shopify store (91), and among stores pricing in US dollars the median product costs $28.00, below the $39.99 median across all US-dollar stores. The most visited examples include Face to Face Games, Mysterious, Blox Fruits, Pixel Games and Mattel Creations.
Top Shopify toy & game stores
The most visited toy & game stores on Shopify worldwide, ranked by web traffic tier (Chrome UX Report), then Tranco rank. Chrome counts nearly all visits in Android-heavy markets such as India and Pakistan but about half in the US, where Safari is common, so this worldwide list favors those markets.
| # | Store | Country | Theme | Products | Popularity |
|---|---|---|---|---|---|
| 1 | Face to Face Games | Canada · Montréal | Face To Face Games | 25,000+ | Top 50k |
| 2 | Mysterious | United States · Pleasanton | Custom | 773 | Top 50k |
| 3 | Blox Fruits | United States · Strongsville | Debut | 7 | Top 50k |
| 4 | Pixel Games | Mexico · Ciudad de México | Custom | 685 | Top 50k |
| 5 | Mattel Creations | United States · El Segundo | Custom | 2,801 | Top 50k |
| 6 | Mattel Shop | United States · El Segundo | SDG Shopify Skeleton | 9,340 | Top 50k |
| 7 | 401 Games | Canada · Vaughan | District | 25,000+ | Top 50k |
| 8 | Zatu Games | United Kingdom · Norwich | Hyper | 25,000+ | Top 100k |
| 9 | Limited Run Games | United States · Apex | LRG 2024 | 3,163 | Top 100k |
| 10 | Solaris Japan | United States · San Francisco | Solaris | 25,000+ | Top 100k |
| 11 | Good Smile US | United States · Pasadena | SEED | 1,395 | Top 100k |
| 12 | 晴れる屋2 | Japan · 新宿区 | Custom | 25,000+ | Top 100k |
| 13 | CrunchLabs | United States · Sunnyvale | Fluid Framework | 272 | Top 100k |
| 14 | Tokullectibles | United States · Hamburg | Warehouse | 9,088 | Top 100k |
| 15 | ilovespeelgoed | Netherlands · Utrecht | I ❤️ Speelgoed | 19,823 | Top 100k |
| 16 | Shop Universal | United States · Cincinnati | Avalanche | 1,825 | Top 100k |
| 17 | KIKAGoods | Hong Kong SAR China · Hong Kong | Broadcast | 934 | Top 100k |
| 18 | FunkyFidgetsShop | United Kingdom · Darlington | Studio | 330 | Top 100k |
| 19 | Jaiman Toys | India · New Delhi | Dawn | 7,140 | Top 100k |
| 20 | JUMP SHOP | Japan · 千代田区 | Impulse | 4,898 | Top 100k |
| 21 | Toykoo | India · Surat | Minimalin | 105 | Top 100k |
| 22 | MOZA Racing EU | Germany · Düsseldorf | Concept | 127 | Top 100k |
| 23 | LEGO Store Israel | Israel · Herzlya | Impulse | 1,210 | Top 100k |
| 24 | LEGO® India | India · Bengaluru | Boost | 909 | Top 100k |
| 25 | Jazwares | United States · Sunrise | eHouse All Nàtural | 867 | Top 100k |
| 26 | WizKids | United States · Hillside | Chromium | 2,250 | Top 100k |
| 27 | Toys"R"Us | United States · Parsippany-Troy Hills | Dawn | 9,310 | Top 500k |
| 28 | Tistaminis | Canada · Hamilton | Empire | 25,000+ | Top 500k |
| 29 | Import A Toy | South Africa · Benoni | Avenue | 3,014 | Top 500k |
| 30 | Ninoma | Japan · 福岡市 | Empire | 25,000+ | Top 500k |
| 31 | getDigital | Germany · Kiel | Empire | 2,535 | Top 500k |
| 32 | Gamers Guild AZ | United States · Tempe | Custom | 25,000+ | Top 500k |
| 33 | Japan Figure Store - #1 Bring To You The Best Japanese Goods | Japan · Fukuoka | Custom | 25,000+ | Top 500k |
| 34 | Yachew | United Kingdom · Stoke-on-Trent | Megastore | 25,000+ | Top 500k |
| 35 | Trading Card Market | United States · Manchester | Dawn | 12,076 | Top 500k |
| 36 | Versus Gamecenter | Portugal · Parque das Nações | Pipeline | 10,459 | Top 500k |
| 37 | Melissa & Doug | United States · Wilton | Melissa & Doug | 1,024 | Top 500k |
| 38 | ZardoCards | Canada · Saint-Mathieu-de-Beloeil | Impact | 4,343 | Top 500k |
| 39 | Numiscorner.com | France · LILLE | NumisCorner Louis XV | 25,000+ | Top 500k |
| 40 | Kidrobot | United States · Hillside | Shark | 1,053 | Top 500k |
| 41 | Trainz | United States · Flowery Branch | Dawn | 25,000+ | Top 500k |
| 42 | Danireon Cards & Games | Canada · Ottawa | Starlite | 25,000+ | Top 500k |
| 43 | Official Little Tikes Website | United States · Los Angeles | Little Tikes Shopify | 374 | Top 500k |
| 44 | Mondo | United States · Everett | Mondo | 694 | Top 500k |
| 45 | Good Games | Australia · Milperra | Lightning | 25,000+ | Top 500k |
| 46 | Board Game Bliss | Canada · Richmond Hill | Enterprise | 25,000+ | Top 500k |
| 47 | FOCO | United States · Piscataway | GST | 25,000+ | Top 500k |
| 48 | Edurino DE | Germany · München | Focal | 71 | Top 500k |
| 49 | Bits and Pieces | United States · Lawrenceburg | Vision | 3,205 | Top 500k |
| 50 | Arcade1Up | United States · Boca Raton | Simplistic | 29 | Top 500k |
Filter all 9,710 toy & game stores in the free app
Top Shopify toy & game stores in the United States
US-based toy & game stores ranked by estimated monthly search visits from the US: their traffic tier among US Chrome users, refined with signals that capture visits Chrome misses (iPhone users). Estimates are rough, often off by 2 to 3×; use them to compare stores.
| # | Store | Theme | Products | Est. search visits/mo |
|---|---|---|---|---|
| 1 | Good Smile US | SEED | 1,395 | ~595k Top 10k |
| 2 | Melissa & Doug | Melissa & Doug | 1,024 | ~331k Top 50k |
| 3 | Mattel Creations | Custom | 2,801 | ~278k Top 5k |
| 4 | Trading Card Market | Dawn | 12,076 | ~248k Top 50k |
| 5 | MOB Entertainment | Poppy Playtime Base | 129 | ~234k Top 50k |
| 6 | Gamers Guild AZ | Custom | 25,000+ | ~229k Top 50k |
| 7 | ToyArena | Stockmart | 17,907 | ~225k Top 50k |
| 8 | Toys"R"Us | Dawn | 9,310 | ~225k Top 50k |
| 9 | Limited Run Games | LRG 2024 | 3,163 | ~218k Top 50k |
| 10 | Bits and Pieces | Vision | 3,205 | ~209k Top 50k |
| 11 | Shop Universal | Avalanche | 1,825 | ~209k Top 10k |
| 12 | White Mountain Puzzles | Symmetry | 581 | ~204k Top 50k |
| 13 | Arcade1Up | Simplistic | 29 | ~203k Top 50k |
| 14 | Maileg USA | Parallax | 774 | ~201k Top 50k |
| 15 | Zulus Games | Premium-Multi | 25,000+ | ~196k Top 50k |
| 16 | SprayGunner | Woodstock | 11,239 | ~190k Top 50k |
| 17 | Gundam Planet | Franko | 17,595 | ~181k Top 50k |
| 18 | CrunchLabs | Fluid Framework | 272 | ~175k Top 50k |
| 19 | Trainz | Dawn | 25,000+ | ~170k Top 50k |
| 20 | Thames & Kosmos | Boost | 360 | ~152k Top 100k |
| 21 | Stomping Grounds | Galleria | 1,675 | ~143k Top 50k |
| 22 | Kidrobot | Shark | 1,053 | ~137k Top 50k |
| 23 | Misty Mountain Gaming | Expanse | 961 | ~135k Top 50k |
| 24 | Galactic Toys & Collectibles | Ella | 6,308 | ~134k Top 50k |
| 25 | Montessori Generation | Impact | 157 | ~130k Top 50k |
Where toy & game stores are most common
| Country | Toy & Game stores | Share of the country's categorized stores | vs average |
|---|---|---|---|
| Canada | 705 | 4% | 1.5× |
| Norway | 53 | 4% | 1.5× |
| Switzerland | 80 | 3.7% | 1.4× |
| Chile | 126 | 3.6% | 1.3× |
| Belgium | 74 | 3.4% | 1.3× |
Which apps, themes and ad pixels do Shopify toy & game stores use?
68.6% of Shopify toy & game stores run at least one advertising pixel, in line with the 68.5% average across all Shopify stores: the Meta Pixel is on 56.3% of them, Google Ads tags on 39.8% and the TikTok Pixel on 20.6%. Dawn is their most used theme (20.9%), followed by Horizon (7.1%). The most installed app we detect is Judge.me (31.1%), then Klarna (16.4%). Apps used far more often here than in the average store: Smile.io (2×) and Trustpilot (1.7×).
Most used apps in toy & game stores
| Technology | Category | Stores | % of toy & game stores |
|---|---|---|---|
| Judge.me | Product reviews | 3,015 | 31.1% |
| Klarna | Buy now, pay later | 1,589 | 16.4% |
| Klaviyo | Email & SMS marketing | 1,499 | 15.4% |
| Trustpilot | Product reviews | 627 | 6.5% |
| Swym Wishlist Plus | Wishlists | 523 | 5.4% |
| PageFly | Page builders | 487 | 5% |
| Weglot | Translation | 364 | 3.7% |
| Afterpay | Buy now, pay later | 358 | 3.7% |
| Omnisend | Email & SMS marketing | 330 | 3.4% |
| Loox | Product reviews | 267 | 2.7% |
| Smile.io | Loyalty & rewards | 195 | 2% |
| Yotpo | Product reviews | 165 | 1.7% |
| Hotjar | Analytics | 164 | 1.7% |
| GemPages | Page builders | 137 | 1.4% |
| Triple Whale | Analytics & attribution | 135 | 1.4% |
Most popular themes for toy & game stores
| Technology | Category | Stores | % of toy & game stores |
|---|---|---|---|
| Dawn theme | Shopify theme | 2,025 | 20.9% |
| Horizon theme | Shopify theme | 693 | 7.1% |
| Debut theme | Shopify theme | 278 | 2.9% |
| Refresh theme | Shopify theme | 269 | 2.8% |
| Warehouse theme | Shopify theme | 204 | 2.1% |
| Trade theme | Shopify theme | 167 | 1.7% |
| Empire theme | Shopify theme | 166 | 1.7% |
| Impulse theme | Shopify theme | 147 | 1.5% |
| Boost theme | Shopify theme | 136 | 1.4% |
| Ella theme | Shopify theme | 132 | 1.4% |
Other Shopify store categories
Clothing & Fashion 105,733 · Home & Furniture 45,865 · Beauty & Personal Care 35,047 · Food & Drink 34,885 · Jewelry & Watches 24,518 · Electronics & Gadgets 17,425 · Health & Wellness 15,766 · Sports & Outdoors 12,397 · Books, Music & Merch 11,741 · Automotive Parts & Accessories 10,706 · Pet Supplies 7,459 · Art & Crafts 6,531 · Baby & Kids 4,671
A store's category is what most of its products are, read from the product types merchants assign and, when those are missing, from a model trained on those stores. In our audits about 4 in 5 automatically categorized stores are correct, and the most visited stores in each category are checked by hand. Prices are each store's median product price, for stores that price in US dollars. Methodology.